Sales Innovation Through New Products, Customers, Channels and Sales Methods

「In domestic sales, under the theme “Creating new value through wood and people!”, the company is working to expand sales of value-added products and further increase the number of customer outlets.」

「In domestic sales, the company is working to expand sales of value-added products such as products designed to simplify installation and solid-wood products, while pursuing further expansion of its customer base, with the aim of becoming a building-materials services company that adds services to its products.」

「In domestic sales, the company is working to expand sales of value-added products such as products designed to simplify installation and solid-wood products, while pursuing further expansion of its customer base, with the aim of becoming a building-materials services company that adds services to its products.」

「The company launched a service in September called “WOODONE AR Kitchen Simulator,” which allows customers to use AR and 3D simulation to visualize how an ideal kitchen would look and fit in their homes.」

「In line with its position as the “No. 1 solid-wood comprehensive building-materials manufacturer,” the company launched its official Instagram account on 9 June, Solid Wood Day. In addition to “Ki-Mama,” an Instagram account launched in 2018 under the concept “Making life with wood more carefree,” the company will use this account to regularly share information on its products, events and other activities so that more people can learn about the company.」

「In domestic sales, the company is working to expand sales of value-added products such as products designed to simplify installation and solid-wood products, while pursuing further expansion of its customer base, with the aim of becoming a building-materials services company that adds services to its products.」

「In the third quarter, the company launched the “Kitchen Purchase Campaign” in November, proposing equipment that saves hot water, improves energy efficiency and reduces housework in conjunction with kitchens. It also opened an exhibition space at ABC Yokohama Landmark Cooking Studio in November where visitors can experience the “SUIJI Solid-Wood Kitchen,” through a 3-company collaboration with ABC Cooking Studio and Norinchukin Bank. In addition, it held the “2nd Online Seminar on Newly Built Detached Homes” in October.」

「To strengthen customer contact points in the housing building-materials and equipment business, the company published a digital catalog, “Building Materials Catalog for Kindergartens, Nursery Schools and Certified Children's Centers,” featuring current childcare worker “Tii-sensei,” who shares information on parenting and childcare on television and social media; released the YouTube animation “The Kiichike Family,” in which a family of 3 explains the secret of the comfort of solid wood; and added “What Solid Wood Can Do for Everyday Life” content to product information on its website.」

「The company strengthened customer contact points by promptly incorporating new sales methods, including holding the “1st Online Seminar on Newly Built Detached Homes” in May and renewing the style book “Using Wood, Raising Homes, Building Houses,” which proposes spaces suited to residents' lifestyles.」

「The company strengthened customer contact points by promptly incorporating new sales methods, including holding the “1st Online Seminar on Newly Built Detached Homes” in May and renewing the style book “Using Wood, Raising Homes, Building Houses,” which proposes spaces suited to residents' lifestyles.」

「In domestic sales, the company is focusing on new customer development under its 2021 theme, “New customer development is a barometer of corporate growth,” while working to develop and expand sales of value-added products such as products designed to simplify installation, with the aim of becoming a building-materials services company that adds services to its products. It is also continuing to strengthen customer contact points through online sales as a sales process under the new normal after the COVID-19 pandemic, while developing, utilizing and embedding IT tools to support sales, improving productivity and reducing expenses, and pursuing greater sales efficiency in combination with field sales.」

「In the third quarter, the company strengthened customer contact points by promptly incorporating new sales methods, including the “Enhance Your Home Campaign,” which proposes solid wood for healthy and relaxing spaces, live broadcasts from showrooms at WOODONE Plaza Osaka, Nagoya and Hakata, and the launch of 360° virtual showrooms at WOODONE Plaza Sendai, Osaka and Hakata.」

「In sales, the company is adding online sales to its traditional field-sales model as a new sales process designed for the new normal after the COVID-19 pandemic, in place of its previous customer visits and showroom operations, to strengthen customer contact points and improve sales productivity.」

「In sales, the company is strengthening customer contact points and improving sales productivity by adding online sales to its traditional field-sales model as a new sales process designed for the new normal after the COVID-19 pandemic, in place of its previous customer visits and showroom operations.」

「In its domestic business, the Sales Division set its fiscal 2019 theme as “Developing new and growth markets through new methods, structures and systems” to achieve the management objectives of the “Third Founding,” and is pursuing ① higher sales of new-build, renovation and non-residential products through an all-WOODONE sales structure, ② expanded sales of high-value-added products such as solid-wood products, products designed to simplify installation and the housing package “One's Cubo,” ③ stronger cooperation with the sales, design and coordination staff of builders who serve as points of contact with homeowners, and ④ further improvements in sales efficiency through the adoption of various enhanced sales support tools.」

「In its domestic business, the Sales Division set its fiscal 2019 theme as “Developing new and growth markets through new methods, structures and systems” to achieve the management objectives of the “Third Founding,” and is pursuing ① higher sales of new-build, renovation and non-residential products through an all-WOODONE sales structure, ② expanded sales of high-value-added products such as solid-wood products, products designed to simplify installation and the housing package “One's Cubo,” ③ stronger cooperation with the sales, design and coordination staff of builders who serve as points of contact with homeowners, and ④ further improvements in sales efficiency through the adoption of various enhanced sales support tools.」

「As specific domestic business measures, the Sales Division set its fiscal 2019 theme as “Developing new and growth markets through new methods, structures and systems” to achieve the management objectives of the “Third Founding,” and is pursuing ① higher sales of new-build, renovation and non-residential products through an all-WOODONE sales structure, ② expanded sales of high-value-added products such as solid-wood products, products designed to simplify installation and the housing package “One's Cubo,” ③ stronger cooperation with the sales, design and coordination staff of builders who serve as points of contact with homeowners, and ④ further improvements in sales efficiency through the adoption of various enhanced sales support tools. During the consolidated fiscal year, the company newly established a “Second Sales Group” at its Tokyo and Osaka branches and appointed renovation sales representatives in major cities, thereby expanding sales of housing equipment and storage products and strengthening its renovation business.」

「To achieve the management objectives of the “Third Founding,” the Sales Division has set its new fiscal-year theme as “Developing new and growth markets through new methods, structures and systems” and will pursue ① higher sales of new-build, renovation and non-residential products through an all-WOODONE sales structure, ② expanded sales of high-value-added products such as solid-wood products, products designed to simplify installation and the housing package “One's Cubo,” ③ stronger cooperation with the sales, design and coordination staff of builders who serve as points of contact with homeowners, and ④ further improvements in sales efficiency through the adoption of various enhanced sales support tools.」

「In its domestic business, the group has set “Third Founding” since fiscal 2014 as its goal and adopted “Transforming and executing the shift from responding to flow to responding to stock!” as its theme. It is pursuing (1) further expansion of sales in the non-residential and remodeling markets, where demand is expected to increase; (2) the provision of high-value-added products using solid wood; (3) the promotion of labor-saving products to offset the shortage of skilled workers, proposing reductions in labor requirements and costs; and (4) further strengthening IT infrastructure to promote work-style reform and improve labor productivity.」

「In its domestic business, the group has set “Third Founding” since fiscal 2014 as its goal and adopted “Transforming and executing the shift from responding to flow to responding to stock!” as its theme. It is pursuing (1) further expansion of sales in the non-residential and remodeling markets, where demand is expected to increase; (2) the provision of high-value-added products using solid wood; (3) the promotion of labor-saving products to offset the shortage of skilled workers, proposing reductions in labor requirements and costs; and (4) further strengthening IT infrastructure to promote work-style reform and improve labor productivity.」

「In its domestic business, the group has set “Third Founding” since fiscal 2014 as its goal and adopted “Transforming and executing the shift from responding to flow to responding to stock!” as its theme. It is pursuing (1) further expansion of sales in the non-residential and remodeling markets, where demand is expected to increase; (2) the provision of high-value-added products using solid wood; (3) the promotion of labor-saving products to offset the shortage of skilled workers, proposing reductions in labor requirements and costs; and (4) further strengthening IT infrastructure to promote work-style reform and improve labor productivity.」

「To achieve the management objectives of the “Third Founding” from fiscal 2014 onward, the company has adopted “Transforming and implementing the shift from flow-based to stock-based business!” as its theme and will pursue ① further sales expansion in the non-residential and renovation markets, where demand is expected to increase, ② the provision of high-value-added products using solid wood, ③ the wider adoption of products designed to simplify installation to address the shortage of skilled workers, proposing reductions in labor requirements and costs, and ④ stronger adoption of IT to further promote work-style reform and improve labor productivity.」

「In fiscal 2017, the domestic sales organization adopted “Continue the challenge with new products, new customers, new channels and new sales methods!” as its Sales Division theme. In anticipation of demand trends resulting from Japan’s declining birth rate, it is further advancing the transition to a robust business structure less susceptible to the number of new housing starts and foreign exchange movements.」

「In fiscal 2017, the Sales Division adopted “Continue the challenge with new products, new customers, new channels and new sales methods!” as its theme. In anticipation of demand trends resulting from Japan’s declining birth rate, it is further advancing the transition to a business structure less susceptible to the number of new housing starts and foreign exchange movements.」

「In fiscal 2017, the Sales Division adopted “Continue the challenge with new products, new customers, new channels and new sales methods!” as its theme. In anticipation of demand trends resulting from Japan’s declining birth rate, it is further advancing the transition to a business structure less susceptible to the number of new housing starts and foreign exchange movements.」

「The company is also using showrooms opened in major cities to create fully coordinated room displays centered on the solid-wood kitchen “SUIJI,” together with flooring, interior doors and other products, including solid-wood washstands, SUIJI furniture and solid-wood storage. These displays make it easier for customers to envision actual living spaces, while the company expands its lineup of solid-wood products and strengthens sales.」

「The company is also using showrooms opened in major cities to create fully coordinated room displays centered on the solid-wood kitchen “SUIJI,” together with flooring, interior doors and other products, including solid-wood washstands, SUIJI furniture and solid-wood storage. These displays make it easier for customers to envision actual living spaces, while the company expands its lineup of solid-wood kitchens and other solid-wood products and strengthens sales.」

「The company is also using showrooms opened in major cities to create fully coordinated room displays centered on the solid-wood kitchen “SUIJI,” together with flooring, interior doors and other products, including solid-wood washstands, SUIJI furniture and solid-wood storage. These displays make it easier for customers to envision actual living spaces, while the company expands its lineup of solid-wood kitchens and other solid-wood products and strengthens sales.」

「We will continue to further shift toward a business structure less vulnerable to the impact of new housing starts and foreign exchange rates, anticipating future demand declines resulting from Japan's declining birthrate, by pursuing further management innovation under the sales policy of implementing additional management reforms to achieve the management objectives of the “Third Founding,” through “new products,” “new customers,” “new channels” and “new sales methods.”」