Concentrating Sales and Promotional Resources on Priority Categories
First written in FY2020. 5 of 6 entries say "Advanced", first in FY2022. Latest entry: FY2025.
74 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「Expenses included ¥302 million, including personnel costs, for research, prototyping and external collaboration as investment in developing the new business targeted for launch in the fiscal year ending January 2026. In addition, the company reduced the number of products launched in existing categories and compressed overall expenses, concentrating human resources on new business development.」
Toward the launch of the new business in the fiscal year ending January 2026, the company invested ¥302 million in research, prototyping and external collaboration, while limiting product launches in existing categories and reducing expenses to concentrate human resources on the new business. - FY2025-H1AdvancedAnnual report
「Until the fiscal year ending February 2026, when the company aims to launch its new business, sales are expected to be supported by existing products and new products in existing series, while upfront investment, mainly in research and development, is likely to increase.」
The company set out a specific operating policy of supporting sales with existing products and new products in existing series while making upfront investment, mainly in research and development, during the period leading up to the launch of the new business. - FY2024AdvancedAnnual report
「With healthy profit margins currently secured, resources are being concentrated on the three core product series: Yaritai Houdai, Pythagoras and Neji Hapi, which drive sales.」
The company made clear its intention to concentrate resources on its three highly profitable core domestic series and to review sales activities in the United States and China, where results are expected to be limited, as well as investment outside its priority products. - FY2024-Q3AdvancedAnnual report
「Although expenses included approximately ¥55 million in investment in new business development ahead of a launch in the fiscal year after next, total expenses, led by advertising expenses, were below the level of the same period of the previous year because the company limited the number of newly launched products during the current fiscal year and concentrated resources on new business development.」
The company invested approximately ¥55 million in new business development ahead of a launch in the fiscal year after next and concentrated human and financial resources on new business development by limiting the number of newly launched products. - FY2022AdvancedAnnual report
「Concentrating resources on highly profitable businesses」
The company gave concrete form to a shift toward a system that compares the future potential and profitability of each business, sets investment priorities and concentrates resources on highly profitable businesses. - FY2020First statedAnnual report
「The company will clearly select the product categories it will prioritize and those it will not, and concentrate its resources accordingly.」
The company indicated measures to strengthen sales promotion capabilities through communication with partner companies and proactive business initiatives, select priority categories and concentrate resources on them.