Strengthening Sales Capabilities in China and Asia and Balancing the Overseas Sales Mix
First written in FY2020. 15 of 19 entries say "Advanced", first in FY2021-Q1. Latest entry: 2026-10-16.
- 2026-10-16WorsenedMonthly
「中国を筆頭に各国の厳しい消費環境が続いておりますが、中長期見据えて活動中。」
海外販売は前年同月比83.6％となり、中国を筆頭とする各国の厳しい消費環境が継続していると記載している。 - FY2027-H1AdvancedAnnual report
「Overseas markets remain sluggish because consumer conditions are challenging in each country and business partners tend to limit their inventory risk, but the company is pursuing initiatives with a medium- to long-term perspective. It is strengthening its strategic partnership with its local partner in the UK and working to accelerate its expansion in the UK market. With the cooperation of its local partner in Lithuania, it also held a public event for “1curiosity (One Curiosity),” where visitors could experience the company's products and product-development philosophy. The event was covered by local media targeting mothers and lifestyle media.」
Even as overseas markets remained sluggish, the company pursued specific sales-channel and awareness-building initiatives, including strengthening its partnership with its UK partner, accelerating its UK expansion and holding a public event in Lithuania. - FY2026AdvancedAnnual report
「During the current fiscal year, the new “1curiosity (One Curiosity)” series expanded into Europe through e-commerce sales centered on the UK as planned. In Asia, products including the company's baby and Pythagoras series continued to perform steadily in several markets, including Taiwan and Thailand.」
In terms of regional expansion of overseas sales, the company expanded into European e-commerce from the UK as planned with 1curiosity, while its baby and Pythagoras products continued to perform steadily in Asian markets including Taiwan and Thailand. - FY2026-H1AdvancedAnnual report
「In Asia, educational toys, construction toys and baby products performed steadily in Taiwan and Thailand.」
Regarding efforts to correct the concentration in the U.S. and strengthen sales in Asia, the company reported that educational toys, construction toys and baby products performed steadily in Thailand as well as Taiwan. - FY2025AdvancedAnnual report
「(3) Began developing new overseas sales channels in Southeast Asia」
To address its dependence on the U.S. and expand overseas sales channels, the company presented a plan for the next fiscal year to begin developing new sales channels in Southeast Asia. It also explained that sales of educational toys, construction toys and baby products in Taiwan performed steadily. - FY2024AdvancedAnnual report
「To expand new overseas sales channels, the company will first strengthen sales of its flagship Pythagoras series in Asian countries other than China.」
To address its dependence on the U.S., the company plans to expand its flagship Pythagoras series into Asian countries other than China and develop new overseas sales channels. - FY2023-Q3Asian sales remained at the level of the same period of the previous fiscal year amid China's lockdownsAnnual report
「Sales to Asia outside the U.S. remained at approximately the same level as the same period of the previous year overall, as China's recovery in consumption appeared uneven amid lockdowns in some regions under its zero-COVID policy.」
Sales expansion in China and Asia to correct the concentration in the U.S. continued, but sales to Asia remained at approximately the same level as the same period of the previous year due to the impact of China's zero-COVID policy and lockdowns. - FY2023-Q2AdvancedAnnual report
「In China, Yaritaihoudai was the main contributor, while in the rest of Asia, Pythagoras added to sales, although volumes were limited.」
Yaritaihoudai in China and Pythagoras in the rest of Asia contributed to sales, and expansion into sales regions outside the U.S. continued. However, the company explained that volumes were limited. - FY2022AdvancedAnnual report
「In sales to Asia, including Taiwan, China and South Korea, products such as the popular “Yaritaihoudai Big Version” and “Chino Remote Control” were localized into versions in each country's language, contributing to sales.」
The company launched products in local-language versions across China and Asia, with Yaritaihoudai Big Version and Chino Remote Control contributing to sales. - FY2021AdvancedAnnual report
「In Asia, sales in China increased as the popular “Yaritaihoudai Big Version Real+” product in Japan gained popularity. Baby and educational toys, childcare and furniture items, and other products also performed steadily, and China's share of the company's sales is continuing to expand.」
In China, sales of the Yaritaihoudai series, baby and educational toys, and childcare and furniture products increased, expanding China's share of sales. - FY2021-Q3AdvancedAnnual report
「Sales of baby and educational toys in China and Asia also benefited from increased demand for toys during the COVID-19 pandemic, performing steadily and contributing to higher sales.」
Demand for baby and educational toys in China and Asia increased, contributing to higher sales. The progress of sales in China and Asia toward equalizing the regional mix of overseas sales was also indicated. - FY2021-Q1AdvancedAnnual report
「Sales to China, centered on baby and educational toys, contributed to quarterly sales as the number of stores carrying the products expanded steadily.」
In China, the number of stores carrying the products expanded steadily, contributing to quarterly sales, mainly through baby and educational toys. - FY2020First statedAnnual report
「The company will work to strengthen sales capabilities in Asia, including China, and strive to equalize its regional sales mix.」
To address the volatility risk associated with the concentration in the U.S., the company plans to strengthen its sales capabilities in Asia, including China, and equalize the regional mix of overseas sales.