Mission, Vision and Values Rooted in Everyday Life with Children
First written in FY2020. 10 of 13 entries say "Advanced", first in FY2023-Q1. Latest entry: FY2027-H1.
0 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「By thoroughly pursuing the fundamental theme of children's curiosity, the company has worked on its "curiosity business," which creates and continuously provides added value. Following the launch of its first product, "1curiosity," in 2025, it launched the new baby toy brand "Baby curiosity" as its second product during the current interim accounting period.」
The company translated its purpose of children's curiosity into its second product rollout, the launch of Baby curiosity following 1curiosity. - FY2026AdvancedAnnual report
「As a specific initiative under the curiosity business, the company launched the first "1curiosity" series in May 2025.」
The company states that, following the launch of the first product under the curiosity business based on the purpose of "children's curiosity," it is now working to establish the concept and build the necessary foundation. - 2026-03-19AdvancedGeneral Meetings of Shareholders
「In May 2025, we launched the “1curiosity (ワンキュリオシティ)” series, the first initiative under our curiosity business.」
The curiosity business progressed from the planning and preparation stage to the expansion stage following the launch of its first product. The company also launched “さわるTECH,” a digital educational service for young children, thereby broadening the scope of the business. - FY2026-H1AdvancedAnnual report
「During the current interim accounting period, the company launched the first product in its "curiosity business," the "1curiosity" series, a toy series designed to satisfy the universal curiosity of 1-year-olds around the world.」
The curiosity business centered on the purpose of "children's curiosity" has advanced from the planning and preparation stage to the actual launch of its first product. - FY2025-H1AdvancedAnnual report
「Accordingly, the company is proceeding with plans to launch the first new "curiosity business" in 2025, centered on the purpose of "creating moments when children's curiosity bursts forth," and then launch approximately 2 new products per year in succession. New products in existing series will be launched separately.」
The company has reached the stage of using its established purpose as the foundation for new business product development and launch plans. - FY2024-Q3AdvancedAnnual report
「Most recently, 8 new business teams originating from the purpose's keyword, "children's curiosity," are under way. The company plans to launch the first of these in spring 2025 and create a "curiosity business" centered on curiosity.」
8 new business teams based on the purpose's keyword are under way, and the company has reached the stage of planning the first launch in spring 2025. - FY2023-Q2AdvancedAnnual report
「The company has also begun establishing a forum for simultaneous proposals of new business ideas, open to all employees, including those in administrative departments as well as planning departments, to encourage the creation of new businesses centered on its purpose.」
The company has integrated its purpose into internal activities and begun soliciting new business ideas from all employees, including those in administrative departments, not only the planning department. - FY2023-Q1AdvancedAnnual report
「This serves as a guideline for concentrating resources on research and development of new products and businesses that fully capitalize on the company's strengths and for fundamentally improving profitability. The company is continuing discussions on translating this into specific issues and establishing guidelines for employee conduct.」
The company is translating its purpose into a guideline for concentrating resources on research and development of new products and businesses and fundamentally improving profitability, and is discussing how to translate it into specific issues and establish employee conduct guidelines. - FY2022ReframedAnnual report
「<Purpose> — We want to create moments when children's curiosity bursts forth! —」
In addition to its existing mission, vision and values, the company established a new purpose clarifying its reason for being and its role. - FY2021RestatedAnnual report
「We study life with children and create new ways to be useful.」
The company continues to uphold a mission of studying life with children to create new value, together with values including a consumer focus, new challenges and a lean organization of select talent. - FY2020First statedAnnual report
「We study life with children and create new ways to be useful.」
The company sets out systematically a mission to study life with children and create new value, a vision of continuing to provide products and services based on an understanding of people raising children in their daily lives, and values including a consumer focus, new challenges and a lean organization of select talent.