Developing and Creating New Original Content
First written in FY2016. 44 of 47 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-09-24.
The whole theme swung hardest in 2023: 2 of 20 companies on the "Worse" side.
13 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「We released “龍の国 ルーンファクトリー,” the latest title in the “ルーンファクトリー” series, worldwide on 5 June 2025 as a launch title for the new Nintendo Switch2 console. We also launched “牧場物語 Let's!風のグランドバザール,” the latest title in the “牧場物語” series, worldwide in August of the same year, and “DAEMON X MACHINA TITANIC SCION,” the latest title in the “デモンエクスマキナ” series, worldwide in September. “DAEMON X MACHINA TITANIC SCION” made a sluggish start, but “龍の国 ルーンファクトリー” and “牧場物語 Let's!風のグランドバザール” each recorded steady sales, with cumulative shipments exceeding 500,000 units. Overall progress in the consumer business was ahead of plan.」
Launched 3 new consumer titles worldwide, 2 of which exceeded cumulative shipments of 500,000 units. 1 title made a sluggish start. - FY2026-H1AdvancedAnnual report
「We released “龍の国 ルーンファクトリー,” the latest title in the “ルーンファクトリー” series, worldwide on 5 June 2025 as a launch title for the new Nintendo Switch2 console. We also launched “牧場物語 Let's!風のグランドバザール,” the latest title in the “牧場物語” series, worldwide in August of the same year, and “DAEMON X MACHINA TITANIC SCION,” the latest title in the “デモンエクスマキナ” series, worldwide in September. “DAEMON X MACHINA TITANIC SCION” made a sluggish start, but “龍の国 ルーンファクトリー” and “牧場物語 Let's!風のグランドバザール” each recorded steady sales, with cumulative shipments exceeding 500,000 units. Overall progress in the consumer business was ahead of plan.」
Launched 3 new consumer titles worldwide, 2 of which exceeded cumulative shipments of 500,000 units. 1 title made a sluggish start. - FY2025-H1AdvancedAnnual report
「We began broadcasting the TV anime “刀剣乱舞 廻 -虚伝 燃ゆる本能寺-” in April 2024 and the second season of the TV anime “女神のカフェテラス” in July of the same year, and commercialised package products for titles related to the “プリキュア” series, including the TV anime “わんだふるぷりきゅあ!” and the TV anime “望まぬ不死の冒険者.” The latest theatrical Pretty Cure film, “わんだふるぷりきゅあ!ざ・むーびー!,” was released on 13 September 2024 and made a strong start, with box-office revenue exceeding ¥1 billion in approximately 3 weeks.」
Advanced the broadcasting of new anime, theatrical film releases and package product commercialisation. The theatrical Pretty Cure film exceeded ¥1 billion in box-office revenue within approximately 3 weeks of release. - FY2024-Q3AdvancedAnnual report
「In the consumer business, we sequentially released the North American, European and Steam® versions of the completely new RPG “FREDERICA,” released in Japan in September 2023, from 3 October of the same year. We also released multiple new game titles in Japan and overseas, including the completely new fashion and communication game “ファッションドリーマー” for Nintendo SwitchTM, released in Japan and Asia on 2 November 2023 and in North America and Europe on 3 November.」
Released the overseas and Steam versions of the completely new “FREDERICA” and “ファッションドリーマー” in Japan and overseas, advancing the multi-region rollout of new content. However, sales of these new titles fell significantly short of expectations. - FY2024-Q2AdvancedAnnual report
「In the consumer business, we released the completely new action RPG “FREDERICA” in Japan and Asia on 28 September 2023. We also sequentially released the North American, European and Steam® versions of “ルーンファクトリー3スペシャル,” which had been released in Japan in the previous fiscal year, from 5 September, and released the bullet-hell action RPG “東方シンセカイ” in Japan and overseas in July of the same year.」
Rolled out the completely new “FREDERICA,” the overseas and Steam versions of the existing “ルーンファクトリー3スペシャル,” and “東方シンセカイ” for Japan and overseas, with specific release dates and regions. - FY2024-Q1AdvancedAnnual report
「We released the completely new juvenile RPG “LOOP8(ループエイト)” in Japan and Asia on 1 June 2023, in North America and Europe on 6 June, and its Steam® version on 7 June, but sales underperformed the target. Meanwhile, we released the North American, European and Steam® versions of “牧場物語 Welcome!ワンダフルライフ,” which had been released in Japan in the previous fiscal year, sequentially from 27 June, with strong sales.」
Implemented the domestic, international and Steam rollout of a completely new title and the overseas rollout of existing content. The new title underperformed in sales, while the existing title performed strongly. - FY2023AdvancedAnnual report
「In the music and video production business, in addition to commercialising package products for TV anime and films in the Pretty Cure series, including “デリシャスパーティ♡プリキュア,” and related events, we began broadcasting the TV anime “アオアシ” in April 2022 and “吸血鬼すぐ死ぬ2” in January 2023, and commercialised package products for both. We also released the new three-part “刀剣乱舞-花丸-” anime film series, “特『刀剣乱舞-花丸-』~雪月華~,” in May, July and September 2022, and released the second “映画刀剣乱舞” film, “映画刀剣乱舞-黎明-,” in cinemas from 31 March 2023.」
Developed and commercialised new anime, films and related events, giving concrete form to the development of proprietary and related content. - FY2023-Q3AdvancedAnnual report
「In the music and video production business, we held the Pretty Cure series live concert “デリシャスパーティ♡プリキュア LIVE 2022 Cheers!Delicious LIVE Party♡” in October 2022. We also commercialised package products for TV anime including “遊☆戯☆王ゴーラッシュ!!,” “デリシャスパーティ♡プリキュア,” and “アオアシ.” In the stage production business, in addition to the latest productions of existing series, including “歌劇『桜蘭高校ホスト部』” and “PERSONA5 the Stage,” we staged the new productions “『ダイヤのA』The MUSICAL” and “音楽劇『まほろばかなた』.”」
Commercialised package products for TV anime, held a live concert, and staged the latest productions in existing series as well as new stage productions. - FY2023-Q2AdvancedAnnual report
「The latest theatrical Pretty Cure film, “映画デリシャスパーティ♡プリキュア 夢みる♡お子さまランチ!” together with “わたしだけのお子さまランチ,” was released on 23 September 2022 and made a strong start, with box-office revenue exceeding ¥500 million in its first 10 days. We also released the second and third instalments of the new three-part “刀剣乱舞-花丸-” anime film series, “特『刀剣乱舞-花丸-』~月ノ巻~” on 8 July 2022 and “特『刀剣乱舞-花丸-』~華ノ巻~” on 1 September of the same year.」
Advanced the rollout of proprietary and related content through the release of a new theatrical film and the second and third instalments of a new trilogy. The latest Pretty Cure film exceeded ¥500 million in box-office revenue within its first 10 days. - FY2023-Q1AdvancedAnnual report
「We began broadcasting the latest TV anime in the “遊戯王” series, “遊☆戯☆王ゴーラッシュ!!,” and the TV anime “アオアシ” in April 2022. The first instalment of the new three-part “刀剣乱舞-花丸-” anime film series, “特『刀剣乱舞-花丸-』~雪ノ巻~,” was released in cinemas on 20 May of the same year.」
Began broadcasting 2 new TV anime series and released a new theatrical film in an existing anime series. - FY2022-Q3AdvancedAnnual report
「In the music and video production business, we broadcast the TV anime “吸血鬼すぐ死ぬ” from October to December 2021, which was well received, and released the latest theatrical Pretty Cure film, “映画トロピカル~ジュ!プリキュア 雪のプリンセスと奇跡の指輪!,” on 23 October of the same year. We also commercialised package products for the TV anime “トロピカル~ジュ!プリキュア” and “遊☆戯☆王SEVENS,” among others. In the stage production business, in addition to the latest productions in their respective series, including “舞台『血界戦線』Blitz Along Alone” and “PERSONA5 the Stage #3,” we staged the new production “ワールドトリガー the Stage.”」
Broadcast a new anime series, released a theatrical film, commercialised package products, and staged the latest production in an existing series as well as a new stage production. - FY2022-Q2AdvancedAnnual report
「In the music and video production business, we commercialised package products for TV anime including “トロピカル~ジュ!プリキュア,” “映画ヒーリングっど♥プリキュア ゆめのまちでキュン!っとGoGo!大変身!!,” and “遊☆戯☆王SEVENS.” In the stage production business, we staged productions in series including “ミュージカル『テニスの王子様』,” “『家庭教師ヒットマンREBORN!』the STAGE,” “ミュージカル『憂国のモリアーティ』,” and “舞台『モブサイコ100』.” However, conditions remained difficult due to restrictions on event attendance and cancellations of performances resulting from the prolonged state of emergency.」
Produced anime package products and staged theatre performances for multiple new and existing series. The impact of restrictions on event attendance and performance cancellations was also noted. - FY2022-Q1AdvancedAnnual report
「In the music and video production business, we commercialised package products for TV anime including “ヒーリングっど♥プリキュア,” “アクダマドライブ,” and “ミュークルドリーミー.”」
Commercialised package products for multiple TV anime series and advanced the development and rollout of our proprietary content. - FY2021AdvancedAnnual report
「We began broadcasting our lead-produced TV anime “やはり俺の青春ラブコメはまちがっている。完” in July of the same year and the TV anime “アクダマドライブ” in October, and commercialised package products for both.」
In addition to broadcasting and commercialising package products for new anime, we made concrete progress in creating and developing new content, including broadcasting an original comedy drama. - FY2021-Q3AdvancedAnnual report
「In the music and video production business, we began broadcasting the TV anime “アクダマドライブ” in October and commercialised some package products. The latest theatrical Pretty Cure film, “映画プリキュアミラクルリープ みんなとの不思議な1日,” whose release had been postponed due to COVID-19, was released on 31 October. In the stage production business, we staged the latest productions in their respective series, “『家庭教師ヒットマンREBORN!』the STAGE –隠し弾(SECRET BULLET)-,” “舞台『血界戦線』Beat Goes On,” and “PERSONA5 the Stage #2,” as well as the new productions “ミュージカル『新テニスの王子様』The First Stage” and “ミュージカル『グッド・イブニング・スクール』.” As a new initiative, we also began broadcasting the original comedy drama “ハンサムセンキョ” in October.」
In addition to broadcasting, releasing and commercialising new anime and theatrical films, we staged the latest productions in existing series and new stage productions, and began broadcasting an original comedy drama. - FY2021-Q2AdvancedAnnual report
「We began broadcasting our lead-produced TV anime “やはり俺の青春ラブコメはまちがっている。完” in July and also commercialised some package products, making for a strong start. In the stage production business, performances scheduled to take place had been cancelled due to the impact of COVID-19. However, in accordance with government and local-government policies and guidelines issued by the Public Association of Japan for Public Cultural Facilities and the Emergency Stage Art Network, we staged “舞台『刀剣乱舞』” as a new form of theatre known as “科白劇” from July to August, as well as performances of “ミュージカル『憂国のモリアーティ』Op.2 -大英帝国の醜聞-.”」
Began broadcasting and commercialising package products for new anime, and staged a new form of theatre performance from July to August following the cancellation of performances. - FY2021-Q1AdvancedAnnual report
「In the music and video production business, we began broadcasting the TV anime “ミュークルドリーミー” and “啄木鳥探偵處,” although some broadcasts of “ミュークルドリーミー” were postponed due to the impact of COVID-19.」
Began broadcasting 2 new TV anime series. Some broadcasts were postponed due to COVID-19, resulting in an interruption to content development. - FY2020AdvancedAnnual report
「In the music and video production business, we commercialised package products for the Pretty Cure series TV anime “Star☆Twinkle Pretty Cure,” “Pretty Cure Miracle Universe,” and “映画スター☆トゥインクルプリキュア 星のうたに想いをこめて.” We also released the video product “映画刀剣乱舞-継承-,” a major hit following its theatrical release in January 2019, in June of the same year, recording strong sales.」
Commercialised package products for several new anime and films, and released the video product for “映画刀剣乱舞-継承-.” - FY2020-Q3AdvancedAnnual report
「As entirely new productions for the current fiscal year, “Stage ‘Blood Blockade Battlefront’,” a stage adaptation of the popular manga that was also made into a TV anime, was performed in November, followed by “PERSONA5 the Stage,” a stage adaptation of the popular game “Persona 5,” in December.」
It performed “Stage ‘Blood Blockade Battlefront’” and “PERSONA5 the Stage” as entirely new productions, specifying the timing of each performance. - FY2020-Q2AdvancedAnnual report
「In the Company’s music and video production division, packaged products were produced for the TV anime “Star☆Twinkle Precure” and the film “Eiga Precure Miracle Universe,” released in March 2019. In the stage production division, the latest productions in each series were performed, including “Stage ‘Touken Ranbu’ Jiden Hibi no Ha yo Chire Ramu,” “The Musical ‘The Prince of Tennis’ 3rd Season National Tournament Seigaku vs Rikkai Part 1” and “‘Ensemble Stars! Extra Stage’ ~Destruction x Road~.” Although these productions drew strong audiences, revenue recognition for all of them will fall in the third quarter. In addition, a stage production based on “The Witch of Stanley,” a work by Matsumoto Leiji (松本 零士), was performed, and Blu-ray and DVD releases of “Stage ‘K,’” “The Musical ‘Hakuoki Shitan’” and “The Musical ‘Moriarty the Patriot’” were launched.」
It produced packaged products for new anime, held the latest stage performances for multiple series, adapted an original work for the stage and produced video products for existing stage productions. - FY2020-Q1AdvancedAnnual report
「In the stage production division, performances were held for series including “The Musical ‘Hakuoki,’” “Stage ‘Yowamushi Pedal,’” “The Musical ‘AOHARU Railway’” and “‘Katekyo Hitman REBORN!’ the STAGE.” In addition, the entirely new production “The Musical ‘Moriarty the Patriot’” was performed in May 2019 and was well received.」
In addition to performances of existing series, the entirely new musical “The Musical ‘Moriarty the Patriot’” was performed in May 2019 and was well received. - FY2019-Q3AdvancedAnnual report
「In the Company’s music and video production division, in addition to producing packaged products based on TV anime such as “HUGっと!Precure,” the Company’s lead-produced TV anime “Tokyo Ghoul:re” began broadcasting in April 2018, followed by “Sengoku Night Blood” in July of the same year, and packaged products were produced for both. In October of the same year, the second season of “Tokyo Ghoul:re” began broadcasting, and the film “HUGっと!Precure♡Futari wa Precure All Stars Memories” was released. In the stage production division, the latest productions in each series were performed, including “Stage ‘Touken Ranbu,’” “The Musical ‘The Prince of Tennis’” and the “Ensemble Stars! On Stage” series. New productions for the year included “Stage ‘Sengoku Night Blood,’” performed from August 2018, and “‘Katekyo Hitman REBORN!’ the STAGE,” performed from September of the same year. Both were well received. Secondary use of each series, including package products and video streaming, also remained strong.」
In addition to broadcasting and merchandising new anime, releasing a film and holding the latest stage performances for existing series, it performed “Stage ‘Sengoku Night Blood’” and “‘Katekyo Hitman REBORN!’ the STAGE” as new productions. - FY2019-Q2AdvancedAnnual report
「In the Company’s music and video production division, in addition to producing packaged products based on TV anime such as “HUGっと!Precure,” the Company’s lead-produced TV anime “Tokyo Ghoul:re” began broadcasting in April 2018, followed by “Sengoku Night Blood” in July of the same year, and packaged products were produced for both.」
In addition to advancing the broadcast and packaging of new anime, it held the latest stage performances for multiple series and the new production “Stage ‘Sengoku Night Blood.’” - FY2019-Q1AdvancedAnnual report
「In the Company’s music and video production division, in addition to producing packaged products based on TV anime such as “HUGっと!Precure,” it broadcast the TV anime “Tokyo Ghoul:re” and revenue from secondary use of library works, primarily through video streaming, increased. In the stage production division, numerous performances were held for series including “The Musical ‘Hakuoki,’” “The Musical ‘AOHARU Railway,’” “The Musical ‘The Prince of Tennis’” and “Stage ‘Joker Game’” (all recognized by the second quarter). Package sales for the “Stage ‘Touken Ranbu’” and “Ensemble Stars! On Stage” series also remained strong.」
It developed new anime merchandising and broadcasts, secondary use of its library, and stage performances and package sales for multiple series. - FY2018-Q3AdvancedAnnual report
「In addition to producing packaged products based on TV anime such as “KiraKira☆Precure A La Mode,” sales of Blu-ray and DVD releases of the TV anime “Touken Ranbu - Hanamaru -,” broadcast in the previous fiscal period, remained strong. Revenue from secondary use of library works, including streaming, program sales and merchandising of these and other titles, also remained strong. In addition, the TV anime for “Sengoku Night Blood,” which the Company is developing across business segments, began broadcasting in October 2017.」
It continued anime merchandising, video sales and secondary use of its library, and began broadcasting the TV anime “Sengoku Night Blood,” developed across business segments, in October 2017. - FY2018-Q2AdvancedAnnual report
「In the stage production division, performances were held in April 2017 of “The Musical ‘Hakuoki’ Harada Sanosuke Chapter” and “The Musical ‘The Prince of Tennis’ TEAM Live HYŌTEI”; in May, “The Musical ‘The Prince of Tennis’ Concert Dream Live 2017” and “Stage ‘Joker Game’”; and from June through July, “Stage ‘Touken Ranbu’ Giden Akatsuki no Dokuganryū” and “Stage ‘Tokyo Ghoul: Aogui, or Meditations on Transcendental Gastronomy.’” The related results were recognized by the second quarter.」
It held multiple new and series stage productions, specifying the timing and titles of the works. - FY2018-Q1AdvancedAnnual report
「In the Company’s music and video production division, packaged products based on TV anime such as “KiraKira☆Precure A La Mode” were produced, while Blu-ray and DVD sales of the TV anime “Touken Ranbu - Hanamaru -,” which was broadcast in the previous fiscal period, remained strong. In the stage production division, the new production “Stage ‘Joker Game,’” performed in May 2017, was well received, with all tickets sold.」
It developed anime merchandising, sales of video products from existing anime and a new stage production, with “Stage ‘Joker Game’” selling out all tickets. - FY2017AdvancedAnnual report
「The TV anime “Touken Ranbu - Hanamaru -” began broadcasting in October 2016, and Blu-ray and DVD sales of the title became a major hit. In addition, revenue from secondary use, primarily video streaming in Japan and overseas, remained strong. In the stage production division, new performances were held for series including “The Musical ‘The Prince of Tennis,’” “Stage ‘Yowamushi Pedal,’” “The Musical ‘Hakuoki,’” “Stage ‘K’” and “Chō Kabuki ‘Bakumatsu Rock,’” each of which performed well. New titles were very well received: “Stage ‘Touken Ranbu’ Kyoden Moyuru Honnōji” was revived in December following its May performances, while “Ensemble Stars! On Stage” received a sequel production in January following its June performances. Blu-ray and DVD sales for both titles also remained very strong.」
It broadcast a new anime series and produced it as a video product, held new performances of series productions, and staged repeat and sequel performances of new productions, as well as producing video products, with sales and performances showing strong results, including a major hit. - FY2017-Q3AdvancedAnnual report
「Beginning in October 2016, the TV anime “Touken Ranbu - Hanamaru -” was broadcast, and Blu-ray and DVD sales of the title remained strong. In addition, revenue from secondary use, including video streaming of content in our library and program sales, remained strong. In the stage production division, new performances were held for series including “The Musical ‘The Prince of Tennis,’” “Stage ‘Yowamushi Pedal,’” “The Musical ‘Hakuoki,’” “Stage ‘K’” and “Chō Kabuki ‘Bakumatsu Rock,’” each of which performed well. New titles included “Stage ‘Touken Ranbu’ Kyoden Moyuru Honnōji” and “Ensemble Stars! On Stage,” both of which were very well received, including their Blu-ray and DVD sales.」
It developed the broadcast and packaging of a new anime series, new performances of series productions, and video releases of new stage productions, with sales and performances showing strong results and receiving very favorable reviews. - FY2017-Q2AdvancedAnnual report
「New titles included performances of “Stage ‘Touken Ranbu’ Kyoden Moyuru Honnōji” and “Ensemble Stars! On Stage,” both of which were very well received. The package release of “Stage ‘Touken Ranbu’ Kyoden Moyuru Honnōji” in September 2016 recorded the highest number of units sold ever for one of the Company’s stage productions.」
It developed new stage productions, and the package release of “Stage ‘Touken Ranbu’ Kyoden Moyuru Honnōji” recorded the highest sales volume ever for a stage production. - FY2017-Q1AdvancedAnnual report
「In addition to producing packaged products based on TV anime such as “Maho Girls Precure!”, revenue from secondary use, including video streaming of content in our library and program sales, remained strong. In the stage production division, the regular series included performances of “The Musical ‘The Prince of Tennis’ Concert Dream Live 2016,” as well as new titles including “Stage ‘Touken Ranbu’ Kyoden Moyuru Honnōji” and “Ensemble Stars! On Stage.” All were very well received.」
Specific content initiatives included anime merchandising, secondary use of the video library and new stage productions. - FY2016First statedAnnual report
「We will strive to create new content in the digital field in order to be innovative and create unprecedented entertainment. In addition to developing the Group’s existing content, we will expand the content available for use by pursuing the acquisition of rights to content owned by other companies.」
Combines the creation of new content, development of existing content and acquisition of rights to content owned by other companies.