Boosting Orders through Sales Promotion Measures
First written in FY2018-Q3. 10 of 24 entries say "Advanced", first in FY2018. Latest entry: 2026-05-15.
85 other companies' latest entry also says "Advanced".
- 2026-05-15AdvancedRevision of earnings forecasts
「During the fiscal year, we plan to relocate and renovate the BESS Tama showroom. As a new flagship store, we will work to increase recognition among new customer segments and communicate the brand to build a community of fans.」
As a sales-promotion measure, the company presented plans to relocate and renovate BESS Tama as a new flagship store. - FY2026-H1Changes in orders by segmentAnnual report
「Segment contract (order) value was ¥2,190 million, down 26.6% year on year, due to lower orders following the closure of BESS MAGMA in Daikanyama, Tokyo, and a decline in orders in the BtoB business (special construction business).」
Order intake in the direct-sales division declined due to the closure of the Daikanyama location and lower orders in the special construction business. By contrast, the sales-company division was up 2.0% year on year, indicating divergent trends by division. - FY2024-Q3Polarization of orders by divisionAnnual report
「Segment contract (order) value was ¥2,732 million, down 2.2% year on year.」
BP's segment order intake declined 2.2% year on year. By contrast, it rose 9.1% year on year in the sales-company division and declined 20.3% in the direct-sales division, indicating divergent order trends by division. - FY2024-Q2Increase in order intake at the sales-company and BP divisionsAnnual report
「Segment contract (order) value was ¥2,178 million, up 24.8% year on year.」
The sales-company division's segment order intake was ¥2,178 million, up 24.8% year on year. While sales-strengthening initiatives continued, an overall decline in the order backlog was also reported. - FY2024-Q1AdvancedAnnual report
「In the BESS business, the Group has returned to its fundamentals and is promoting a cultivation-based sales approach centred on building a fan base through memorable experiences at LOGWAY and other locations. It also strengthened its communications via social media, including YouTube and Instagram, to attract visitors. New visitors in the first quarter were 116.9% of the level in the same quarter of the previous year, while consolidated contract (order) value was ¥2,320 million, up 36.7% year on year.」
As sales-strengthening measures, the company advanced a cultivation-based sales approach and communications via social media, and both new visitors and consolidated order intake increased year on year. The description does not definitively establish a causal relationship between the two. - FY2023Continued decline in BP order intakeAnnual report
「Segment contract (order) value was ¥3,618 million, down 42.4% year on year.」
BP's order intake fell 42.4% year on year, moving from an increase driven by stronger guidance from headquarters and an increase in sales locations through the previous fiscal year into a decline phase. - FY2023-Q3Continued decline in BP order intakeAnnual report
「Segment contract (order) value was ¥2,794 million, down 47.4% year on year.」
BP's segment order intake was ¥2,794 million, down 47.4% year on year, and the decline following the increase in orders that had continued through the previous quarter is continuing. - FY2023-Q2Decline in BP order intakeAnnual report
「Segment contract (order) value was ¥1,559 million, down 60.5% year on year.」
BP's segment order intake was ¥1,559 million, down 60.5% year on year, turning down after the increase in orders that had continued through the previous filing. - FY2023-Q1Decline in BP order intakeAnnual report
「Segment contract (order) value was ¥313 million, down 75.8% year on year.」
Regarding the status of order growth from the sales-promotion initiatives, BP's segment order intake was ¥313 million, down 75.8% year on year. By contrast, the sales-company division's order intake was reported to be up 1.5% year on year. - FY2022-Q3AdvancedAnnual report
「Segment contract (order) value was ¥5,074 million, up 27.9% year on year, due to the full-scale operation of the newly added sales locations and stronger sales capabilities at existing locations.」
BP's segment order intake rose 27.9% year on year due to the full-scale operation of new sales locations and stronger sales capabilities at existing locations. - FY2022-Q2AdvancedAnnual report
「Segment contract (order) value was ¥2,149 million, up 4.0% year on year, due to improvements in the sales system, among other factors.」
The sales-company division's segment order intake was ¥2,149 million, up 4.0% year on year, due to improvements in the sales system, among other factors. - FY2022-Q1AdvancedAnnual report
「Segment contract (order) value was ¥1,296 million, up 34.9% year on year, also reflecting the effects of stronger guidance from headquarters, among other factors.」
BP's segment order intake was ¥1,296 million, up 34.9% year on year, against a backdrop of stronger guidance from headquarters, among other factors. - FY2021AdvancedAnnual report
「Segment contract (order) value was ¥5,966 million, up 13.9% year on year, reflecting the effects of the increase in locations and stronger guidance from headquarters, among other factors.」
BP's segment order intake rose 13.9% year on year, against a backdrop of an increase in locations and stronger guidance from headquarters. - FY2021-Q2AdvancedAnnual report
「Segment contract (order) value was ¥3,126 million, up 49.2% year on year, due in part to the increase in locations.」
BP's segment order intake was ¥3,126 million, up 49.2% year on year, due to the increase in sales locations. - FY2021-Q1Continuation of the increase in BP order intake from transferred locationsAnnual report
「Segment contract (order) value was ¥961 million, up 22.8% year on year, mainly reflecting the increase in contracts (orders) from the transferred locations mentioned above.」
BP's segment order intake was ¥961 million, up 22.8% year on year, due in part to the increase in contracts from the transferred locations. By contrast, order intake declined 15.4% year on year in the direct-sales division and 20.9% in the sales-company division. - FY2020-Q3Expansion of the increase in BP order intake from transferred locationsAnnual report
「Segment contract (order) value was ¥3,410 million, up 119.7% year on year, mainly reflecting the increase in contracts (orders) from the transferred locations mentioned above.」
BP's order intake was ¥3,410 million, up 119.7% year on year, driven mainly by the increase in contracts from the transferred locations. The increase is described as being primarily attributable to the transferred locations, rather than being definitively attributed to the sales-promotion initiatives themselves. - FY2020-Q2AdvancedAnnual report
「Segment contract (order) value was ¥2,095 million, up 56.3% year on year, mainly reflecting the increase in contracts (orders) from the transferred locations mentioned above.」
BP's segment order intake rose 56.3% year on year due to the increase in orders from the transferred locations. The organisational structure, including the management team, has also been strengthened since June 2019. - FY2020-Q1Increase in BP order intake from transferred locationsAnnual report
「Segment contract (order) value was ¥782 million, up 65.5% year on year, mainly reflecting the increase in contracts (orders) from the transferred locations mentioned above.」
BP's segment order intake rose 65.5% year on year, due in part to the transferred locations. By contrast, order intake declined 15.3% in the direct-sales division and 12.0% in the sales-company division. - FY2019Polarization of orders by divisionAnnual report
「In terms of contracts (orders), the increase in contracts at BESS TAMA contributed to segment contracts (orders) of ¥5,530 million, up 27.4% year on year.」
Orders in the direct-sales division increased 27.4% year on year, while those in the dealer division were ¥6,185 million, down 9.3%, and BP's were ¥4,453 million, up 84.6%, including the impact of inherited locations. - FY2019-Q3Continued decline in dealer orders and increase in direct-sales ordersAnnual report
「Segment contracts (orders) were ¥4,593 million, down 2.3% year on year. Delays in delivery of Country Log made it difficult for sales staff to propose the product to customers, even though it had accounted for approximately 25% of previous contracts, affecting order-taking activities in the field. The company plans to revitalize its sales operations by launching a new product in February 2019, while producing and delivering the remaining contracted orders to eliminate the impact on orders.」
Delays in Country Log deliveries caused orders in the dealer division to decline 2.3% year on year. The company aims to eliminate the impact through the launch of a new product and the production and delivery of outstanding contracted orders. - FY2019-Q2Decline in dealer orders and continuation of on-site guidanceAnnual report
「Segment contracts (orders) were ¥2,983 million, down 4.5% year on year. The company will continue working to strengthen orders through on-site guidance and other measures.」
Orders in the dealer division declined 4.5% year on year, while efforts to strengthen orders through on-site guidance and other measures continued. - FY2019-Q1AdvancedAnnual report
「In terms of contracts (orders), the opening of BESS TAMA proved effective, and segment contracts (orders) increased to ¥1,042 million, up 30% year on year. The company will continue to strengthen its organization by recruiting and training sales staff.」
Against the backdrop of the opening of BESS TAMA, orders in the direct-sales division increased 30% year on year. The company also continued to strengthen its organization by recruiting and training sales staff. - FY2018AdvancedAnnual report
「Meanwhile, segment contracts (orders) increased to ¥6,819 million, up 11.7% year on year, as sales promotion measures proved effective. The company will continue to strengthen on-site guidance and work to further increase orders.」
Sales promotion measures increased orders in the dealer division by 11.7% year on year, and the company plans to continue on-site guidance to strengthen orders. - FY2018-Q3First statedAnnual report
「The company will continue to strengthen on-site guidance and work to further increase orders through the timely use of sales promotion measures.」
The company specifically describes measures to strengthen orders in the dealer division by combining stronger on-site guidance with the timely use of sales promotion measures.