Decline in or Damage to Brand Strength
First written in FY2016. 2 of 5 entries say "Restated". Latest entry: FY2024.
The whole theme swung hardest in 2020: 1 of 6 companies on the "Worse" side.
1 other company's latest entry also says "Mitigated".
- FY2024MitigatedAnnual report
「To maintain and enhance brand value, we prepare position papers and statements setting out the facts, and proactively disclose information externally in an appropriate manner to reduce the risk of negative images spreading.」
In response to the previous risk of brand damage, the company organized rumors and reputational harm as reputation risk and described statements, external disclosure, monitoring, employee training and insurance as countermeasures. - FY2021RestatedAnnual report
「The Art Nature brand, which we have built over 50 years since our founding, is indispensable to operating our comprehensive hair business, including custom-made wigs. We centrally manage the brands of our company and group companies in compliance with applicable laws and regulations, working with external experts.」
The company continues to centrally manage its brands, work with external experts and conduct marketing using big data and other data. - FY2020MitigatedAnnual report
「We centrally manage the brands of our company and group companies in compliance with applicable laws and regulations, working with external experts. We recognize that strengthening our brand is important to further differentiate our products from those of competitors, and we are conducting marketing using big data and consumer data.」
As measures relating to the brand, the company described centralized management in cooperation with external experts and marketing using big data and consumer data. - FY2019RestatedAnnual report
「However, if our products and services cease to receive customer support because of changes in customer needs, or if circumstances arise that adversely affect the acquisition of customer trust, this could lead to a decline in our brand strength. In addition, if compliance or corporate governance issues arise at any of the companies in our group, this could damage our brand and have a material impact on our group's performance.」
The company continues to identify the risk of brand damage arising from customer needs, trust, and compliance or governance issues. - FY2016First statedAnnual report
「The Art Nature brand, which we have built over 50 years since our founding, is indispensable to operating our comprehensive hair business, including custom-made wigs.」
The company identifies its 50-year-old brand as the foundation of its business and indicates that changes in customer needs, declining trust and governance issues could damage it.