Become a leading company in eye-area products and establish the SHO-BI brand
First written in FY2016. 12 of 21 entries say "Restated". Latest entry: 2026-08-12.
No other company in this theme has enough history to compare yet.
- FY2026-H1RestatedAnnual report
「In the national-brand business, we focus on product categories associated with SHOBIDO, such as makeup tools, character cosmetics, and children’s cosmetics, and seek to increase the value of the SHOBIDO brand by strengthening the overall product capabilities of products planned in-house.」
We continue pursuing the policy of focusing on product categories associated with SHOBIDO and increasing brand value through the product capabilities of products planned in-house. - FY2025AdvancedAnnual report
「As a result, hit products symbolizing our brand, including heat curlers and the Bundled-Look series, were created, and the national-brand business expanded to approximately ¥7.2 billion.」
The Company demonstrated tangible results in increasing the value of the SHOBIDO brand, with hit products launched and the national-brand business expanding to approximately ¥7.2 billion. - FY2025-H1ReframedAnnual report
「In the national-brand business, we will focus on product categories associated with SHOBIDO, such as makeup tools, character cosmetics, and children’s cosmetics, and enhance the overall product capabilities of products planned in-house to increase the value of the SHOBIDO brand.」
The focus has been reorganized from the previous emphasis on eye-area products and the SHO-BI brand to increasing brand value through categories associated with SHOBIDO, such as makeup tools, character cosmetics, and children’s cosmetics. - FY2023-Q2RestatedAnnual report
「In the consolidated fiscal year, we continued to advance the series of initiatives pursued over the past several years: selecting and concentrating on sales destinations and product items; transforming SHOBIDO into a true manufacturer; developing No. 1 products in niche categories and implementing measures to gain market share.」
We continue pursuing the transformation into a true manufacturer and initiatives to develop and acquire No. 1 products in niche categories. - FY2023-Q1RestatedAnnual report
「In the consolidated fiscal year, we continued to advance the series of initiatives pursued over the past several years: transforming SHOBIDO into a true manufacturer, developing No. 1 products in niche categories, and implementing measures to gain market share.」
The previous goal of establishing a brand and manufacturer position continues as initiatives to transform SHOBIDO into a true manufacturer and develop and acquire No. 1 products in niche categories. - FY2022RestatedAnnual report
「We have defined our mission as “supporting the mental and physical beauty and health” of diverse individuals around the world, and our future goal is to become a group of No. 1 manufacturers in niche markets with large shares in small markets. We will focus on the nail-care, makeup, and children’s product categories and continue investing management resources in them.」
We continue pursuing the goal of becoming a group of No. 1 manufacturers in niche markets that support mental and physical beauty and health, while investing resources in nail care, makeup, and children’s products. - FY2022-Q1RestatedAnnual report
「In the consolidated fiscal year, we continued the series of initiatives promoted since the previous fiscal year: transforming SHOBIDO into a true manufacturer, developing No. 1 products in niche categories, and implementing measures to gain market share.」
We continue pursuing SHOBIDO’s transformation into a true manufacturer and initiatives to develop and acquire No. 1 products in niche categories. - FY2021RestatedAnnual report
「We have defined our mission as “supporting the mental and physical beauty and health” of diverse individuals around the world, and our future goal is to become a group of No. 1 manufacturers in niche markets with large shares in small markets. We will focus on the nail-care, makeup, and children’s product categories and continue investing management resources in them.」
The goal of making the SHOBIDO brand a group of manufacturers holding the No. 1 market share in niche markets continues, with the priority categories now defined more specifically. - FY2021-Q1RestatedAnnual report
「In light of these structural changes, our medium-term objective is to become a group of No. 1 manufacturers in niche markets, each with unrivalled information and product capabilities, specializing in their respective product fields and turning diverse individuals’ needs into products faster than anyone else through an end-to-end process, with our mission being to “support the mental and physical beauty and health of diverse individuals around the world.”」
The previous goal centered on eye-area products and the SHO-BI brand has continued and been made more specific as the goal of becoming a group of No. 1 manufacturers by market share in niche markets within the personal-care field. - FY2020ReframedAnnual report
「As a manufacturer that “creates beauty and smiles,” we will establish the “SHOBIDO” brand and take it to Asia, and ultimately challenge ourselves to make “SHOBIDO” a global brand.」
The framework has been reorganized from the previous positioning as a leading company in eye-area products under the SHO-BI brand to establishing SHOBIDO as a manufacturer and corporate brand and expanding from Asia to the rest of the world. - FY2020-Q1AdvancedAnnual report
「In the consolidated fiscal year under review, guided by the action policy of “reviewing our business structure and strengthening our brand as we pursue the transformation of SHOBIDO into a true manufacturer,” we worked to strengthen the earnings power of each of our three core businesses—ZACCA (general merchandise), OEM, and cosmetic contact lenses® (Note)—while focusing on branding our principal products. Effective 1 January 2020, the Company changed its corporate name from SHO-BI Co., Ltd. to SHOBIDO Corporation.」
The policy of establishing the SHO-BI brand and the corporate brand culminated in the corporate name change to SHOBIDO effective 1 January 2020. This was not the completion of brand establishment itself, but rather a concrete milestone toward changing the corporate brand and becoming a true manufacturer. - FY2019ReframedAnnual report
「Specifically, we will pursue sustainable growth and enhance corporate value by establishing the corporate brand (scheduled to change its corporate name to SHOBIDO Corporation on 1 January 2020) across our three core businesses: cosmetics accessories, OEM, and cosmetic contact lenses® (Note).」
The framework is being reorganized from the previous focus on the SHO-BI brand and the expression “No. 1 manufacturer in the category” to establishing the corporate brand “SHOBIDO” alongside the three pillars of cosmetics accessories, OEM, and cosmetic contact lenses, with the corporate name change taking effect on 1 January 2020. - FY2019-Q3RestatedAnnual report
「During the consolidated fiscal year, guided by the action policy "take on new businesses, new sales channels, new sourcing bases and new products," we focused on three business pillars: ① the cosmetic contact lens business, ② the OEM business, and ③ the ZACCA (general merchandise) business. In overseas markets, we sought to expand sales, particularly of cosmetic contact lenses.」
The business concept, including the development of the company’s own cosmetics-accessories brands, continues as a three-pillar structure that includes the ZACCA business. - FY2019-Q2RestatedAnnual report
「During the consolidated fiscal year, guided by the action policy "take on new businesses, new sales channels, new sourcing bases and new products," we focused on three business pillars: ① the cosmetic contact lens business, ② the OEM business, and ③ the ZACCA (general merchandise) business. In overseas markets, we sought to expand sales, particularly of cosmetic contact lenses.」
Continuing the reorganized three-pillar business concept, including the ZACCA business, rather than the previous framework of cosmetic contact lenses, OEM and branding cosmetic accessories. - FY2018RestatedAnnual report
「We will pursue sustainable growth and enhance corporate value based on three pillars: cosmetic contact lenses, OEM, and establishing the SHO-BI brand for our core cosmetic accessories.」
Continuing the policy of establishing manufacturing capabilities and the brand based on three pillars: cosmetic contact lenses, OEM and the SHO-BI brand for core cosmetic accessories. - FY2018-Q3RestatedAnnual report
「During the consolidated fiscal year, guided by the action policy "take on new businesses, new sales channels, new sourcing bases and new products," we continued to focus on three business pillars: ① the cosmetic contact lens business, ② the OEM business, and ③ branding cosmetic accessories as the No. 1 manufacturer in their categories.」
Continuing the business concept based on three pillars: the cosmetic contact lens business, the OEM business and branding cosmetic accessories as the No. 1 manufacturer in their categories. - FY2018-Q1ReframedAnnual report
「During the consolidated fiscal year, guided by the action policy "take on new businesses, new sales channels, new sourcing bases and new products," we focused on three business pillars: ① the cosmetic contact lens business, ② the OEM business, and ③ branding cosmetic accessories as the No. 1 manufacturer in their categories.」
The terminology was reorganized from the previous formulation of cosmetic contact lenses, OEM and the SHO-BI brand into three pillars: the cosmetic contact lens business, the OEM business and branding cosmetic accessories as the No. 1 manufacturer in their categories. - FY2017ReframedAnnual report
「The core of our Group is cosmetics, or beauty. With constant attention to beauty, health, the environment and safety, we aim to establish our position as a manufacturer that continues to develop highly competitive new products capable of becoming new pillars of the business from the consumer's perspective. Specifically, we will pursue sustainable growth and enhance corporate value based on three pillars: cosmetic contact lenses, OEM, and establishing the SHO-BI brand for our core cosmetic accessories.」
The strategic framework was reorganized from the previous focus on becoming a leading company in eye-area products to establishing a manufacturer's position based on three pillars: cosmetic contact lenses, OEM and the SHO-BI brand for core cosmetic accessories. - FY2016First statedAnnual report
「We aim to become the leading company with overwhelming strengths in eye-area products. To establish our corporate SHO-BI brand in this field, we are actively developing the brand, particularly in overseas markets that remain in the early stages of development, under the concept of an "Eye Makeup Studio."」
The Company has set the goal of becoming a leading company in eye-area products and is developing its business under the SHO-BI brand and the Eye Makeup Studio concept.