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Shobido (7819) · InitiativeAdvanced

Expanding the Sales Mix of Private-Brand Products and Improving the Operating Margin

First written in FY2016. 20 of 37 entries say "Advanced", first in FY2020-Q1. Latest entry: 2026-08-12.

37entries
11years
3from disclosures
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How it moved
ProgressHeldSoftenedWorseOtherFY2016 – FY2019AdvancedFY2021-Q1 – FY2022AdvancedFY2024 – 2026-08-122016: 12017: 420172018: 320182019: 420192020: 420202021: 420212022: 420222023: 420232024: 320242025: 220252026: 42026
Same theme, other companies
Improving Gross Margin by Expanding Private-Label Products and Improving National-Brand Product MarginsA theme 23 companies write about · 0 as a headwind · 23 as a tailwind

The whole theme swung hardest in 2025: 3 of 19 companies on the "Worse" side.

9 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 23 companies compared. The sentences above are computed from all 23.
Full recordFilings, disclosures and news, newest first
  1. FY2026-H1AdvancedAnnual report

    「The gross margin rose to 34.3%, up 3.8 percentage points year on year. The company analyzes this as the result of a higher sales mix of NB (national brand) products, which have relatively high margins, following the ongoing enhancement of the Shobido brand's value, together with higher product prices resulting from the shift to higher-value-added products.」

    The gross margin rose 3.8 percentage points year on year to 34.3%, driven by the higher share of relatively high-margin NB products and the shift to higher-value-added products.
  2. FY2025AdvancedAnnual report

    「The gross margin improved significantly to 31.9%, up 5.6 percentage points from the previous fiscal year, driven by strong sales of in-house-developed products, higher selling prices and the expansion of higher-margin e-commerce sales.」

    The gross margin improved significantly from 26.3% to 31.9%, driven by strong sales of in-house-developed products, higher selling prices and the expansion of higher-margin e-commerce sales.
  3. FY2025-H1AdvancedAnnual report

    「Although the weaker yen increased the cost of sales, the gross margin rose significantly to 30.5%, up 4.2 percentage points year on year, as all in-house-developed products performed well following the improvement in product appeal described above, and sales to inbound visitors and e-commerce remained strong.」

    The gross margin rose 4.2 percentage points year on year to 30.5%, despite higher costs resulting from the weaker yen, driven by stronger in-house-developed products and robust sales to inbound visitors and through e-commerce.
  4. FY2024AdvancedAnnual report

    「By reducing sourced products with low margins and continuously raising the share of higher-margin in-house-developed products, sales of in-house-developed products increased to ¥17,850.067 million, up 4.7% from the previous fiscal year. Their share of sales rose 1.9 percentage points, from 83.4% in the previous fiscal year to 85.3%.」

    The company reduced products sourced from other companies and raised the share of in-house-developed products from 83.4% to 85.3%. The share of in-house-developed products continues to expand.
  5. FY2024-Q2Gross margin declined amid price revisions and a shift to higher-value-added productsAnnual report

    「The company revised prices when shifting to higher-priced products with greater value added and when introducing new products. However, the gross margin declined 0.4 percentage points year on year to 26.3% as sales to variety stores, where apparent margins are low, increased, while the yen weakened significantly and raised the cost of sales for in-house-developed products manufactured overseas.」

    Despite the shift to higher-value-added products and price revisions, the gross margin declined 0.4 percentage points year on year due to the higher sales mix of products sold to variety stores and rising costs for in-house-developed products resulting from the weaker yen.
  6. FY2024-Q1AdvancedAnnual report

    「Although the weaker yen increased the cost of sales, the shift to higher-value-added products and the contribution to price revisions from the company's high-turnover business model, which it excels at, covering product proposals, planning, design, production and logistics and bringing products to market in a short period, enabled it to maintain the same gross margin as in the year-earlier period at 27.0%. ... Operating profit increased 37.8% year on year to ¥333.071 million.」

    The company increased operating profit by 37.8% year on year while maintaining a 27.0% gross margin, supported by the shift to higher-value-added products and the contribution to price revisions.
  7. FY2023AdvancedAnnual report

    「By reducing sourced products and switching to products developed in-house, sales of in-house-developed products increased significantly to ¥17,048.235 million, up 25.2% from the previous fiscal year. Their share of sales rose 4.6 percentage points, from 78.8% in the previous fiscal year to 83.4%.」

    The company reduced sourced products and switched to products developed in-house, raising the share of in-house-developed products from 78.8% to 83.4%. The operating margin improved from 3.7% to 4.3%.
  8. FY2023-Q3RestatedAnnual report

    「We secured increases in both operating profit and ordinary profit through strengthening our management foundation, centered on the selection and concentration we have pursued in recent years in terms of the number of products handled and sales destinations, the shift from sourced products to products developed in-house, fixed-cost reductions, faster decision-making through a major organizational overhaul, and a review of our personnel and compensation systems.」

    The company explained that it secured increases in operating profit and ordinary profit by continuing to focus its product portfolio and sales destinations, switch from sourced products to products developed in-house, reduce fixed costs and renew its organization.
  9. FY2023-Q2Decline in gross margin due to the OEM mix and yen depreciationAnnual report

    「The gross margin fell 3.5 percentage points year on year to 26.7%, mainly because sales of OEM products rose sharply. Although their headline margins are low, these made-to-order products generate profits stably and efficiently because they are not subject to returns, while the impact of yen depreciation increased the cost of sales of own-planned products manufactured overseas.」

    The gross margin declined by 3.5 percentage points year on year due to higher OEM product sales and rising costs for products manufactured overseas.
  10. FY2023-Q1Decline in gross margin during the shift to products planned in-houseAnnual report

    「During the nine-month period of the first quarter of the consolidated fiscal year under review, the yen depreciated sharply and the cost of sales surged. Nevertheless, we steadily implemented measures undertaken over the past several years, including selective concentration in the number of products handled and customers served, switching from purchased products to products planned in-house, reducing fixed costs, accelerating decision-making through a major organizational overhaul, strengthening the management platform centered on reviewing personnel compensation systems, and developing products planned in-house such as cosmetics and cosmetics accessories. As a result, we secured higher operating profit.」

    The Company continued switching from purchased products to products planned in-house and developing products planned in-house, resulting in higher operating profit. Meanwhile, the gross margin declined to 27.0% due to higher OEM sales and rising costs resulting from yen depreciation.
  11. FY2022AdvancedAnnual report

    「By reducing purchased products and gradually switching to products planned in-house, sales of products planned in-house increased 24.5% year on year to ¥13,620,920 thousand, and their sales mix rose 1.3 percentage points from 77.5% in the previous fiscal year to 78.8%.” “The operating margin was 3.7%, compared with 2.5% in the previous corresponding period.」

    The sales mix of products planned in-house rose from 77.5% to 78.8%, and the operating margin improved from 2.5% to 3.7%.
  12. FY2022-Q3AdvancedAnnual report

    「Sales of products planned in-house increased 22.2% year on year to ¥9,707,365 thousand, while their sales mix rose 0.9 percentage points from 76.6% in the previous corresponding period to 77.5%.」

    Sales of products planned in-house increased 22.2% year on year, and their sales mix rose from 76.6% to 77.5%. This represented tangible progress in expanding the ratio of products planned in-house, although the gross margin for the quarter declined due to an increase in the proportion of OEM products.
  13. FY2022-Q2AdvancedAnnual report

    「In the nine-month period of the second quarter of the consolidated fiscal year under review, revenue increased 13.9% year on year to ¥8,083,772 thousand as consumption recovered following the lifting of the state of emergency, and gross profit increased 15.1% year on year to ¥2,444,452 thousand. The gross margin improved 0.3 percentage points year on year to 30.2%, mainly due to improved product capabilities and rigorous profitability management.」

    Improved product capabilities and profitability management lifted the gross margin by 0.3 percentage points year on year. The quarter provided a specific improvement figure supporting the direction of margin improvement centered on products planned in-house.
  14. FY2022-Q1AdvancedAnnual report

    「We feel that the initiatives we have continued through the previous fiscal year, including the selection and concentration of SKUs and business partners, the shift from sourced products to products planned in-house, fixed-cost reductions, faster decision-making through a major organizational overhaul, and strengthening the management foundation centered on reviewing personnel and compensation systems, together with the development of planned products such as cosmetics, cosmetic accessories and hygiene products, are steadily beginning to produce results.」

    The Company indicated that initiatives including switching from purchased products to products planned in-house and developing products planned in-house are beginning to produce results. The gross margin also improved to 31.0%.
  15. FY2021AdvancedAnnual report

    「The sales mix of products planned in-house rose to 77.0% from 73.5% in the previous consolidated fiscal year, including sales from Beauty Door Co., Ltd., which became a wholly owned subsidiary through an acquisition of shares at the beginning of the fiscal year. In addition, active efforts to review the products handled and transaction terms improved the gross margin to 29.5%, up 0.8 percentage points from the previous consolidated fiscal year.」

    The sales mix of products planned in-house rose from 73.5% to 77.0%, and the gross margin improved by 0.8 percentage points.
  16. FY2021-Q3AdvancedAnnual report

    「Sales of products planned in-house were nearly flat at ¥7,946,988 thousand, up 0.6% year on year, while their sales mix rose substantially to 76.2% from 72.7% in the previous corresponding period. Net gross profit was ¥3,172,063 thousand, down 1.3% year on year, but the effects of reviewing the products handled since the previous fiscal year continued to emerge steadily, and the net gross margin rose 0.8 percentage points year on year to 30.4%.」

    The sales mix of products planned in-house rose from 72.7% to 76.2%, while the net gross margin improved by 0.8 percentage points year on year. The expansion of the mix and improvement in margins through reviewing the products handled continue.
  17. FY2021-Q2AdvancedAnnual report

    「Sales of products planned in-house were nearly flat at ¥5,429,764 thousand, down 0.1% year on year, while their sales mix rose substantially to 76.0% from 71.6% in the previous corresponding period. Similarly, net gross profit was ¥2,161,335 thousand, down 2.5% year on year, but it turned to a 4.2% year-on-year increase in the second quarter of the consolidated fiscal year under review as the effects of reviewing the products handled since the previous fiscal year began to emerge. The net gross margin rose 1.1 percentage points year on year to 30.3%.」

    The sales mix of products planned in-house rose from 71.6% to 76.0%, and the net gross margin improved by 1.1 percentage points as a result of reviewing the products handled.
  18. FY2021-Q1AdvancedAnnual report

    「Sales of products planned in-house declined slightly to ¥2,840,670 thousand, down 4.7% year on year, while their sales mix rose substantially to 76.6% from 72.3% in the previous corresponding period. The Company attributes this to the effects of reviewing the products it handles, an initiative undertaken since the previous fiscal year. Similarly, net gross profit was ¥1,138,546 thousand, down 7.8% year on year, but the net gross margin rose 0.7 percentage points year on year to 30.7%.」

    The sales mix of products planned in-house rose from 72.3% to 76.6%, and the net gross margin improved by 0.7 percentage points as a result of reviewing the products handled.
  19. FY2020Higher mix of products planned in-house alongside a lower profit marginAnnual report

    「Although the Company reduced purchased products, the sales mix of products planned in-house rose to 73.5% from 72.6% in the previous corresponding period, while the net gross margin remained broadly unchanged at 28.7%.” “The operating margin was 0.8%, compared with 1.6% in the previous corresponding period.」

    The sales mix of products planned in-house increased from 72.6% to 73.5%, while the net gross margin did not improve and the operating margin declined from 1.6% to 0.8%.
  20. FY2020-Q3AdvancedAnnual report

    「Efforts to reduce production costs and review transaction terms improved the net gross margin to 29.6%, up 0.4 percentage points year on year, although net gross profit declined 13.2% year on year to ¥3,213,319 thousand.」

    Efforts to reduce production costs and review transaction terms improved the net gross margin by 0.4 percentage points year on year. Although profit declined, the improvement in the margin represented tangible progress.
  21. FY2020-Q2AdvancedAnnual report

    「Efforts to reduce production costs and review transaction terms improved the net gross margin to 29.2%, up 0.2 percentage points year on year, although net gross profit declined 12.8% year on year to ¥2,216,671 thousand.」

    Efforts to reduce production costs and review transaction terms improved the net gross margin by 0.2 percentage points year on year.
  22. FY2020-Q1AdvancedAnnual report

    「As a result of efforts to reduce production costs and review transaction terms, net gross profit declined 9.7% year on year to ¥1,235,158 thousand, but the net gross margin improved from 28.9% in the previous corresponding period to 30.0%. Broad-based controls on selling, general and administrative expenses reduced them 14.8% year on year to ¥1,083,174 thousand, resulting in operating profit of ¥151,984 thousand, up 57.0% year on year.」

    Although sales and the sales mix of products planned in-house were not disclosed for the quarter, efforts to reduce production costs, review transaction terms, and control selling, general and administrative expenses improved the net gross margin from 28.9% to 30.0%, while operating profit increased 57.0%.
  23. FY2019Lower sales of products planned in-house alongside improved operating marginAnnual report

    「Sales of products planned in-house were ¥12,806,488 thousand in the fiscal year ended September 2018 and ¥12,189,931 thousand in the fiscal year ended September 2019.」

    Sales of products planned in-house declined from the previous fiscal year. Meanwhile, the policy of expanding the handling of relatively high-margin products planned in-house continued, and the Company-wide operating margin improved from 1.3% to 1.6%.
  24. FY2019-Q3Continued decline in gross margin due to a higher mix of lower-margin productsAnnual report

    「On the cost side, although we continued reviewing our procurement structure and strengthening inventory management, growth in OEM products, including those for ¥100 shops, increased the mix of relatively lower-margin products. As a result, the overall gross margin declined, and net gross profit was ¥3,700,046 thousand, down 7.1% year on year.」

    Although the Company continued reviewing its procurement structure and strengthening inventory management, the overall gross margin and net gross profit declined as the mix of lower-margin OEM products increased.
  25. FY2019-Q2Growth in OEM products alongside a lower gross marginAnnual report

    「On the cost side, although we continued reviewing our procurement structure and strengthening inventory management, the gross margin declined because OEM products, including those for ¥100 shops, grew at a high rate. Net gross profit was ¥2,540,761 thousand, down 2.7% year on year.」

    Although the Company continued reviewing its procurement structure and strengthening inventory management, the gross margin declined due in part to growth in OEM products, and net gross profit fell 2.7% year on year.
  26. FY2019-Q1Growth in OEM products alongside a lower gross marginAnnual report

    「On the cost side, although we continued reviewing our procurement structure and strengthening inventory management, the gross margin declined because OEM products, including those for ¥100 shops, grew at a high rate. As a result, net gross profit was limited to ¥1,368,071 thousand, up 0.9% year on year.」

    Although OEM products grew strongly, the gross margin declined because of the product mix and other factors. The decline in the gross margin has continued despite the policy of expanding products planned in-house and improving the operating margin.
  27. FY2018Higher sales of products planned in-house alongside a lower gross marginAnnual report

    「Sales of products planned in-house were ¥11,734,562 thousand in the fiscal year ended September 2017 and ¥12,806,488 thousand in the fiscal year ended September 2018.” “In particular, regarding economic fluctuations, we intend to expand our handling of relatively high-margin products planned in-house so as to stabilize performance even during downturns.」

    Although sales of products planned in-house increased, the net gross margin declined by 0.9 percentage points due in part to growth in lower-margin OEM products.
  28. FY2018-Q3Decline in gross margin due to growth in lower-margin OEM productsAnnual report

    「The gross margin declined because, in addition to the strong growth of lower-margin OEM products among products planned in-house, we sought to improve product quality amid intensifying competition and costs rose due to higher manufacturing expenses.」

    Lower-margin OEM products among the products planned in-house grew strongly, while intensified competition, product-quality improvements, and higher costs resulting from rising manufacturing expenses also contributed to the decline in the gross margin.
  29. FY2018-Q2Decline in gross margin due to growth in lower-margin productsAnnual report

    「On the cost side, the gross margin declined because, in addition to strong growth in lower-margin products among those planned in-house, competition intensified, product quality was improved, and costs rose due to higher manufacturing expenses.」

    Lower-margin products planned in-house grew strongly, while intensified competition and higher costs resulting from rising manufacturing expenses also contributed to the decline in the gross margin.
  30. FY2017Decline in sales of products planned in-house and focus on higher-margin productsAnnual report

    「Sales of products planned in-house were ¥12,357,994 thousand in the fiscal year ended September 2016 and ¥11,734,562 thousand in the fiscal year ended September 2017.” “Regarding economic fluctuations, we intend to expand our handling of products planned in-house, which have relatively high margins, so as to stabilize performance even during downturns.」

    Although sales of products planned in-house declined from the previous year, the Company indicated a policy of stabilizing performance by expanding its handling of relatively high-margin products planned in-house.
  31. FY2017-Q3RestatedAnnual report

    「In the consolidated fiscal year, we adopted “taking on new businesses, new sales channels, new sourcing bases and new products” as our guiding principle, and are pursuing the following priority initiatives: ① making a group-wide, thorough effort in the Cosmetic Contact® business (Note 1); ② focusing on sales of proprietary products; ③ deepening business with key customers; and ④ expanding transactions involving OEM products (Note 2) and custom-order products (Note 3).」

    Focusing on sales of products planned in-house continues as a priority initiative for the consolidated fiscal year under review.
  32. FY2017-Q2RestatedAnnual report

    「In the consolidated fiscal year, we adopted “taking on new businesses, new sales channels, new sourcing bases and new products” as our guiding principle, and are pursuing the following priority initiatives: ① making a group-wide, thorough effort in the Cosmetic Contact® business (Note 1); ② focusing on sales of proprietary products; ③ deepening business with key customers; and ④ expanding transactions involving OEM products (Note 2) and custom-order products (Note 3).」

    The policy of focusing on sales of products planned in-house continues as a priority initiative for the consolidated fiscal year under review.
  33. FY2017-Q1RestatedAnnual report

    「② Focusing on sales of products planned in-house」

    The policy of focusing on sales of products planned in-house continued to be identified as one of the priority initiatives for the consolidated fiscal year under review.
  34. FY2016First statedAnnual report

    「Sales of products planned in-house reached approximately 70% of consolidated sales in the fiscal year ended September 2016, and we expect this percentage to rise further against the backdrop of these initiatives. Going forward, we intend to actively pursue improvements in the operating margin.」

    The sales mix of products planned in-house reached approximately 70% on a consolidated basis, and the policy is to increase the ratio further and improve the operating margin.
Moved together

"Expanding profit figures through revenue growth" moved the same way as this thread, in the same document, in 18 of its 37 moves.

181110988★123456
  1. ★This thread
  2. 1Expanding profit figures through revenue growth18×
  3. 2Reviewing Profitability by Product and Customer and Narrowing the Number of Concepts11×
  4. 3Control of Selling, General and Administrative Expenses10×
  5. 4Review of the Sourcing Structure and Tighter Inventory Management9×
  6. 5Further Strengthening of Product Planning Functions8×
  7. 6Strengthening Direct Consumer Engagement Through E-Commerce and Owned Media8×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Shobido yet. It last moved in the Earnings of 2026-08-12: "Advanced".
News
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Expanding the Sales Mix of Private-Brand Products and Improving the Operating Margin | SHOBIDO Corporation (7819) | Komori