Expanding the Customer Portfolio
First written in FY2017. 4 of 8 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2024.
The whole theme swung hardest in 2020: 1 of 6 companies on the "Worse" side.
0 other companies' latest entry also says "Advanced".
- FY2024AdvancedAnnual report
「To expand its business, the company believes it must promote product development that meets the needs of its current customer segments while also developing products in new business fields to cultivate new customer segments.」
The company has put into concrete form a policy of cultivating new customer segments through product development in new fields, in addition to product development for existing customers, linking this to the rollout of products such as ARTIST SUPPORT ITEM. - FY2022RestatedAnnual report
「To expand its business, the company believes it must promote product development that meets the needs of its current customer segments while also developing products in new business fields to cultivate new customer segments.」
The company continues to pursue, as a business issue, a policy of combining product development for existing customers with the cultivation of new customer segments. - FY2019-Q3AdvancedAnnual report
「The new original IP project for women, “Character Creation Lab.,” is scheduled to launch LINE stickers and subsequently expand into merchandising and licensing.」
The company launched LINE stickers for an original character project targeting women, putting the merchandising and licensing rollout for female customers into concrete form. - FY2019-Q2AdvancedAnnual report
「In November 2018, we announced “Character Creation Lab.,” an original character project for women as new proprietary IP, and plan to progressively develop merchandising and licensing businesses in the future.」
The company newly announced an original character project targeting women, putting the merchandising and licensing rollout for female customers into concrete form. - FY2018RestatedAnnual report
「The company's principal products are primarily targeted at people in their teens through 40s, regardless of gender.」
The company states a customer portfolio policy targeting people from their teens through 40s, regardless of gender. - FY2018-Q2RestatedAnnual report
「The Company jointly held the “es fest” event for its women’s brand, the “es series,” with Animate in August 2017. The event was successful, and sales of “KING OF PRISM” merchandise related to the event performed well.」
The company continues to report strong performance from a joint event with Animate and related products for a brand targeting women. - FY2018-Q1AdvancedAnnual report
「The Company jointly held the “es fest” event for its women’s brand, the “es series,” with Animate in August 2017. The event was successful, and sales of “KING OF PRISM” merchandise related to the event performed well.」
The company is putting its expansion into the female customer segment into concrete form by holding events for brands targeting women and selling related products. - FY2017First statedAnnual report
「The company aims to build a structure less susceptible to the impact of the declining birth rate by planning and manufacturing products targeting not only teenagers but also people in their 30s and 40s, while actively launching products targeting women and light users to expand its customer portfolio.」
A measure to expand the customer base by broadening the targeted age groups, genders and user segments.