Product Development for New Content and New Markets

「In the Japanese market, in plastic models, the company launched Giiy from its proprietary IP Arcanaedia and multiple items from the PUNI☆MOFU series based on its proprietary IP Megami Device, including PUNI☆MOFU Ran, PUNI☆MOFU Xiao, and PUNI☆MOFU Black Mao. These products contributed to sales during the period.」

「In the domestic market, we launched the “PUNI☆MOFU” series from our proprietary IP “MEGAMI DEVICE,” “Kuon Yakushiji [Maria Kagari Costume]” and “Kuon Yakushiji [Momozakura High School Uniform]” from our proprietary IP “Sousai Shoujo Teien,” and “SCHNEIDER NACHTREIHER/40E STEEL HAZE” from the third-party IP “ARMORED CORE,” among other products. In the figure business, we launched “Subaru Oozora – Suspender Costume Ver.” from the third-party IP “hololive production,” as well as figures based on the VTuber unit “HIMEHINA.” These products contributed to sales in the category.」

「In the domestic market, we launched multiple popular items in the plastic model business, including “Oubu Tsukuyomi Regalia” and “Oubu Amenouzume Sunshine,” as well as “PUNI☆MOFU Mao” and “PUNI☆MOFU Tou” from our proprietary IP “MEGAMI DEVICE,” and “Elmeda,” “Sophiera” and “Sharmed” from our proprietary IP “ARCANADEA.” These products contributed to sales during the period, resulting in higher sales for the plastic model category as a whole compared with the previous fiscal year despite intense competition in the bishoujo plastic model market.」

「In the domestic market, the company launched Sofiera from its own-IP Arcanadea, Cross Frame Girl GaoFighGar, a collaboration product between its own-IP Frame Arms Girl and the third-party IP The King of Braves GaoGaiGar FINAL, and Asra Ninja Kuru and Asra Archer Kizuna from its own-IP Megami Device series. These products contributed to sales during the period.」

「The “Hand Model” from the “ARTIST SUPPORT ITEM” series, launched in 2023, was highly rated by customers in Japan and overseas. The Company will continue to expand the series.」

「In the domestic market, for model kit products, the Company launched “BUSTER DOLL Gunner” from its own IP product series “Megami Device” in January 2024 and “BUSTER DOLL Knight” in March 2024; “Elena” from its own IP product series “Arcanadea” in February 2024; and “Principal” from the new original IP “Mugen Kairo Megalomaria.” These products contributed to sales.」

「In Asia, Hand Model/R from ARTIST SUPPORT ITEM and ARTFX J Hikari with Turtwig from Pokémon contributed to figure product sales, while plastic model sales remained sluggish.」

「For products based on other companies’ IP, the Company launched “Lumine,” “Aether” and other products from the open-world RPG “Genshin Impact” in September 2023, as well as the virtual liver “Ange Katrina,” a member of “Nijisanji.” It also launched “Hand Model/R” from the new “ARTIST SUPPORT ITEM” series. These products contributed to sales in the category.」

「In figure products, the company launched Ayame Nakiri, a VTuber and member of the second generation of Hololive affiliated with Hololive Production; Roxy Migurdia from the TV anime Mushoku Tensei: Jobless Reincarnation; and DECOCTION MODELS Rayleonard 03-AALIYAH Supplice from the high-speed mecha action game ARMORED CORE 4, among others, based on third-party IP. Based on its proprietary IP, it launched Asra Ninja and Asra Archer from Megami Device, among others. These products made a significant contribution to sales in the category.」

「In the domestic market, the company launched the virtual streamer Kuzuha, affiliated with Nijisanji, in January 2023. It also launched the Megami Device figure Asra Ninja from its own IP. In February 2023, it launched the VTuber Shion Murasaki, a second-generation member of Hololive affiliated with Hololive Production. In March 2023, it launched Risha Mao from the Trails series, contributing to figure sales. For its own-IP products, it launched Oub Susanoo Souen from Megami Device, and plastic model sales performed strongly.」

「Against this backdrop, the company developed attractive new products tailored to customer needs worldwide and focused particularly on developing products based on its proprietary IP, meaning intellectual property such as characters. In Japan, it launched "バーバラ" from the open-world RPG "原神" in November 2022, "叶," a virtual liver affiliated with "にじさんじ," in December 2022, and "[夢は掲げるものなのだっ！]トウカイテイオー" from "ウマ娘 プリティーダービー," contributing to figure sales. Among its proprietary IP products, it launched "ヴェルルッタ" from "アルカナディア" in November 2022, "フレームアームズ・ガール アヤツキ" from "フレームアームズ・ガール" in December 2022, and "源内あお" from the "創彩少女庭園" series. Plastic model sales performed well.」

「In wholesale, for the domestic market, the company launched "ロキシー・ミグルディア" from the anime "無職転生～異世界行ったら本気だす～" in August 2022, contributing to figure sales. Among its proprietary IP products, it launched "Chaos & Pretty アリス" from "メガミデバイス," and plastic model sales performed well. Related plastic model products including "モデリング・サポート・グッズ" also performed steadily and drove results.」

「In wholesale sales in the Japanese market, the company launched Lumitea from the new proprietary IP Arcanaedia; Oub Susanoo and Asra Tamamonomae from the proprietary IP Megami Device; and Madoka Yuki [Momozakura High School—Summer Uniform] and Koyomi Takanashi [Reiho High School—Summer Uniform] from the proprietary IP Sousai Shoujo Teien, contributing to plastic model sales.」

「In Japan, the company launched Slifer the Sky Dragon from the anime Yu-Gi-Oh! Duel Monsters in February 2022, which was well received. It also launched Shinobu Kocho from the anime Demon Slayer: Kimetsu no Yaiba in February 2022, contributing to figure product sales.」

「Lumitea from the new proprietary IP Arcanaedia was launched in December 2021, and plastic model sales remained strong.」

「Against this backdrop, the company developed attractive new products tailored to customer needs worldwide and placed particular emphasis on product development based on its proprietary IP (intellectual property, such as characters). In wholesale sales in Japan, it launched Giyu Tomioka from the anime Demon Slayer: Kimetsu no Yaiba in August 2021, contributing to sales. It also launched Yuji Itadori and Megumi Fushiguro from the anime Jujutsu Kaisen, contributing to figure product sales. Among proprietary IP products, it launched Tamamo-no-Mae from Megami Device, and sales remained strong.」

「In the Japanese market, the company launched Madoka Yuki from the new proprietary IP product Sousai Shoujo Teien, BULLET KNIGHTS Exorcist from the proprietary IP Megami Device, and Frame Arms Girl Magatsuki from the proprietary IP series Frame Arms Girl, contributing to plastic model sales.」

「In the Japanese market, the company launched Madoka Yuki from the new proprietary IP product Sousai Shoujo Teien in January 2021. In February 2021, it launched Magatsuki from the proprietary IP product series Frame Arms Girl. It also launched BULLET KNIGHTS Exorcist from the Megami Device proprietary IP product series in February 2021, following BULLET KNIGHTS Executioner in January, contributing to plastic model sales. Sales of related plastic model products, including Modeling Support Goods, also remained firm and drove performance. In addition, Misaka Mikoto Gekota All Over ver. from the TV anime A Certain Scientific Railgun T was launched in February 2021, contributing to figure sales.」

「In Japan, Kamado Tanjiro, Kamado Nezuko (the correct spelling of 「禰」 is 「ネ」+「爾」), and Agatsuma Zenitsu from the highly popular anime Demon Slayer: Kimetsu no Yaiba continued to contribute to sales. Rio Futia from the theatrical anime Promare was launched in October, and Iroha Isshiki from the TV anime My Youth Romantic Comedy Is Wrong, as I Expected. Kan was launched in November, contributing to figure sales. The full-action plastic model Jay Deecker from Yuusha Keisatsu J-Decker was also launched in November, contributing to plastic model sales.」

「In domestic wholesale sales, following Tanjiro Kamado and Nezuko Kamado from Demon Slayer: Kimetsu no Yaiba, we launched Zenitsu Agatsuma in August 2020, contributing to sales. For proprietary IP products, we launched Aika Aikawa, Ayaka Ichijo and Kaneshiya Shitara [Tenki] Ver. Carbacante from Megami Device, which continued to perform well.」

「In Japan, we launched Tanjiro Kamado and Nezuko Kamado from the highly popular anime Demon Slayer: Kimetsu no Yaiba, contributing to sales. Our proprietary IP products Megami Device and Hexa Gear also continued to perform well.」

「For products based on other companies’ IP, the Company launched the figure “Raphtalia” from the TV anime “The Rising of the Shield Hero” in January 2020. Attention to the texture of her tail and ears enhanced the character’s appeal, and demand in overseas markets as well as Japan drove sales growth. In February 2020, the Company launched the figure “Momoka Chiyoda” from the TV anime “The Demon Girl Next Door.” Its delicate sculpting, including the frilled skirt and flowing ribbon, was well received and contributed to sales.」

「In wholesale sales, in the domestic market we launched Kaneshiya Shitara (Kaneshiya Shitara) in Megami Device format in October 2019 as the second collaboration between the popular social game Alice Gear Aegis and our proprietary IP Megami Device. The product included 3 types of pre-painted facial-expression parts and a wide variety of gear parts, and performed well as a plastic model series that customers could equip and enjoy. For third-party IP products, we launched Miku Nakano, the third of the quintuplets, from the highly popular anime The Quintessential Quintuplets. Its sculpting, featuring lively flowing hair despite the simple pose, was well received.」

「In this environment, we focused particularly on developing attractive new products tailored to customer needs in countries around the world, as well as on developing products based on our proprietary IP.」

「In this environment, we focused particularly on developing attractive new products tailored to customer needs in countries around the world, as well as on developing products based on our proprietary IP.」

「We also collaborated on Hatsune Miku and Frame Arms Girl, developing the collaboration as the plastic model Frame Music Girl Hatsune Miku. A compilation film of the Frame Arms Girl TV anime broadcast in April 2017, with new scenes added, titled Frame Arms Girl: Kyakkya Ufufu na Wonderland, was scheduled for theatrical release at Shinjuku Wald 9 and other cinemas in June 2019, and sales of Frame Arms Girl-related products remained firm. In addition, in November 2018 we announced Character Creation Lab., a new original character project targeting women, and plan to develop its merchandising and licensing business in stages.」

「In this environment, we focused particularly on developing attractive new products tailored to customer needs in countries around the world, as well as on developing products based on our proprietary IP.」

「Going forward, the Company will strengthen its product planning capabilities so that it can develop high-quality products based on its own IP, general merchandise and other products without being constrained by existing markets or product concepts. It will also work to stabilize and strengthen earnings, which are significantly affected by the timing of product launches. In addition, it plans to actively pursue collaborations with companies in other industries and OEM orders in order to continuously acquire and expand its customer base without being constrained by its existing sales formats.」

「For our original content Frame Arms Girl, we worked to establish it as a core content franchise by adding new products and holding or exhibiting at events including its first solo event, Frame Arms Girl LIVESHOW! Wakaba Girls' High School Cultural Festival ~Autumn~ in October 2017, C3 Anime Festival Asia 2017 in Singapore in November 2017, Frame Arms Girl LIVESHOW! Wakaba Girls' High School Cultural Festival ~After Party~ in January 2018, and AnimeJapan 2018 at Tokyo Big Sight in March 2018.」

「For our original content Frame Arms Girl, we worked to establish it as a core content franchise by holding events such as its first solo event, Frame Arms Girl LIVESHOW! Wakaba Girls' High School Cultural Festival ~Autumn~ in October 2017 and C3 Anime Festival Asia 2017 in Singapore in November 2017, as well as collaborating with other companies' social games and products.」

「The Company jointly held the “es fest” event for its women’s brand, the “es series,” with Animate in August 2017. The event was successful, and sales of “KING OF PRISM” merchandise related to the event performed well.」

「We will strengthen our product-planning capabilities so that we can develop high-quality original licensed products, general merchandise and other products without being constrained by existing markets or product concepts. We will also actively pursue collaborations with companies in other industries to continuously acquire and increase new customers without being constrained by our previous sales formats.」