Differentiation in Company-Operated Stores and E-Commerce

「For this production, we serve as the domestic merchandising contact, promote domestic merchandising, including licensing to third parties, and have announced plans to develop a figure as one of our products.」

「In retail sales at company-operated stores, VTuber-related products continued to perform steadily. Although visitor numbers from overseas had eased somewhat from an earlier period, they remained at a high level, and these factors contributed to sales during the period.」

「In addition, in retail sales at company-operated stores, sales at each store increased, mainly due to the opening of Kotobukiya Namba, continued steady performance by VTuber-related products and strong visitor numbers from overseas.」

「In retail sales through company-operated stores, the company rolled out the Nijisanji Kotobukiya Shop, the official shop for Nijisanji; the Hololive Kotobukiya Shop, which sells official Hololive merchandise; and the Buiespo! Kotobukiya Shop, the official shop for the virtual esports project Buiespo!, at each store. As a result of actively conducting store campaigns, sales at each store increased, mainly due to steady performance by VTuber-related products and an increase in visitors from overseas.」

「In retail sales through directly operated stores, the company opened Hololive Kotobukiya Shops, which carry official Hololive merchandise, at all stores in March 2024. It also opened official VSPO! shops at two stores, Tachikawa Main Store and Nipponbashi in Osaka, following the Akihabara Building location. Sales at each store increased, supported by store campaigns, solid sales of VTuber-related products and an increase in visitors to Japan.」

「In October 2023, the company also installed the large outdoor digital display コトブキヤビジョン・アキバ at コトブキヤ秋葉原館. It is used to broadcast original video content and timely information about コトブキヤ. Going forward, the company plans to use the display to coordinate with events held at the コトブキヤ秋葉原館 fifth-floor event space, コトブキヤベース・アキバ, and for various promotional activities.」

「In retail sales through company-operated stores, sales at each store increased substantially following the opening in August 2023 of the official ぶいすぽっ！コトブキヤショップ for the Virtual eSports project ぶいすぽっ！ on the first floor of コトブキヤ秋葉原館, as well as store campaigns, steady performance by products related to にじさんじ, and an increase in foreign visitors to Japan following the easing of COVID-19 border-control measures.」

「In retail sales through company-operated stores, the company launched the 70th Anniversary 1/300 Kotobukiya Building Plastic Model as a 70th-anniversary product. In addition, store campaigns and strong performance by Nijisanji-related products, together with an increase in visitors from overseas following the easing of COVID-19 border-control measures, put sales on a recovery trend. In mail-order sales through its e-commerce site, sales performed well as the company actively developed products exclusive to company-operated stores and promotional bonuses.」

「In retail sales through company-operated stores, the company launched the 70th Anniversary 1/300 Kotobukiya Building Plastic Model to commemorate its 70th anniversary. In addition, store campaigns and strong performance by Nijisanji-related products, together with an increase in visitors from overseas following the easing of COVID-19 border-control measures, put sales on a recovery trend. In mail-order sales through its e-commerce site, sales performed well as the company actively developed products exclusive to company-operated stores and promotional bonuses.」

「Retail sales at directly operated stores are recovering, supported by store campaigns, strong sales of products related to Nijisanji, and an increase in visitors to Japan following the easing of border-control measures for COVID-19. Sales through the e-commerce site remained strong, as the company actively developed products and special offers exclusive to its directly operated stores.」

「In retail sales through company-operated stores, sales are recovering following the implementation of store campaigns and strong performance by Nijisanji-related products. In store operations, the company thoroughly implemented hygiene and staff health management measures to prevent the spread of COVID-19, including regular ventilation and disinfection and installing protective screens in front of cash registers. In mail-order sales through its e-commerce site, sales performed well as the company actively developed products exclusive to company-operated stores and promotional bonuses to differentiate itself from competitors.」

「At its retail stores and e-commerce site, the company focuses on developing original bonuses and products exclusive to events at company-operated stores to differentiate itself from competitors, offering products unavailable elsewhere as added value.」

「In retail sales through company-operated stores, Nijisanji-related products performed well, but sales struggled due mainly to a substantial decline in visitor numbers resulting from reduced inbound demand caused by COVID-19. In mail-order sales through its e-commerce site, sales performed well as the company actively developed products exclusive to company-operated stores and promotional bonuses to differentiate itself from competitors.」

「In retail sales through company-operated stores, products related to Nijisanji performed well, but sales struggled due mainly to a substantial decline in visitor numbers resulting from reduced inbound demand caused by COVID-19. In store operations, the company thoroughly implemented hygiene and staff health management measures to prevent the spread of COVID-19, including regular ventilation and disinfection and installing protective screens in front of cash registers. In mail-order sales through its e-commerce site, sales performed well as the company actively developed products exclusive to company-operated stores and promotional bonuses in response to stay-at-home demand and to differentiate itself from competitors.」

「At its retail stores and e-commerce site, the company focuses on developing original bonuses and products exclusive to events at company-operated stores to differentiate itself from competitors, offering products unavailable elsewhere as added value.」

「In retail sales through company-operated stores, products related to Nijisanji performed well, but sales struggled due mainly to a substantial decline in visitor numbers resulting from reduced inbound demand caused by COVID-19. In store operations, the company thoroughly implemented hygiene and staff health management measures to prevent the spread of COVID-19, including regular ventilation and disinfection and installing protective screens in front of cash registers. In mail-order sales through its e-commerce site, sales performed well as the company actively developed products exclusive to company-operated stores and promotional bonuses in response to stay-at-home demand and to differentiate itself from competitors.」

「In retail sales through company-operated stores, products related to Nijisanji performed well, but sales struggled due mainly to a substantial decline in visitor numbers resulting from reduced inbound demand caused by COVID-19. In store operations, the company thoroughly implemented hygiene and staff health management measures to prevent the spread of COVID-19, including regular ventilation and disinfection and installing protective screens in front of cash registers. In mail-order sales through its e-commerce site, sales performed well as the company actively developed products exclusive to company-operated stores and promotional bonuses in response to stay-at-home demand and to differentiate itself from competitors.」

「In retail sales through company-operated stores, sales struggled due mainly to a substantial decline in visitor numbers resulting from reduced inbound demand caused by COVID-19. In store operations, the company thoroughly implemented hygiene and staff health management measures to prevent the spread of COVID-19, including regular ventilation and disinfection and installing protective screens in front of cash registers. In mail-order sales through its e-commerce site, sales performed well as the company actively developed products exclusive to company-operated stores and promotional bonuses in response to stay-at-home demand and to differentiate itself from competitors.」

「For mail-order sales through its e-commerce site, the company actively promoted the development of products exclusive to company-operated stores and promotional bonuses to differentiate itself from competitors.」

「In retail sales through company-operated stores and EC sites, products from the Demon Slayer: Kimetsu no Yaiba series continued to perform well. In addition, the company held es fest12 at a company-operated store in December 2019 in collaboration with the film Uta no Prince-sama: Maji LOVE Kingdom. It launched the Rubber Strap Collection and Deco Kira Badge Collection, and the event was successful, resulting in strong performance by related products.」

「In retail sales through company-operated stores and its e-commerce site, products related to the Demon Slayer: Kimetsu no Yaiba series performed well. At company-operated stores, the company held the Tales of Festival 2019 After-Party event in July 2019, including the opening of an original café themed around the Tales of series and mini-games. The event was successful, and related product sales performed well.」

「In retail sales through company-operated stores and its e-commerce site, the Tales of the Rays 2nd Anniversary event, Tales of the Rays Grand Appreciation Festival in Kotobukiya, held in March 2019, was successful, and sales of related series products performed well. As a full-scale overseas expansion of its retail business, the company opened the KOTOBUKIYA Overseas Flagship Store on Tmall Global, the e-commerce site of Alibaba Group, China's largest e-commerce operator, in January 2019, seeking to raise awareness in mainland China.」

「In retail sales through company-operated stores and its e-commerce site, exclusive products in the Girls und Panzer series performed well. At company-operated stores, the event Kyu Posh 5th Birthday Festival, held in November 2018 to celebrate the fifth anniversary of the series launch, was successful, and sales of related series products performed well.」

「In retail sales through company-operated stores and EC sites, company-operated-store-exclusive products from the Girls und Panzer series performed well. In addition, the Tales of Summer Festival 2018 event held at company-operated stores in August 2018 was successful, and related series products performed well.」

「For mail-order sales through its e-commerce site, the company continued to actively develop products exclusive to company-operated stores and promotional items to differentiate itself from competitors. Sales of products including its own-IP Frame Arms Girl series and Megami Device performed particularly well, while delivery costs were on an upward trend, and the company also worked to address this issue.」

「In retail sales through company-operated stores and its e-commerce site, exclusive products in the Frame Arms Girl series and Blu-ray discs performed well and drove results. Events held at company-operated stores, including events for the Tales of series, PERSONA 5 in September 2017 and THE IDOLM@STER SideM in March 2018, were also successful, and related products for each title contributed to results.」

「In retail sales through company-operated stores and its e-commerce site, exclusive products in the Frame Arms Girl series and Blu-ray discs performed well and drove results. Events held at company-operated stores, including Tales of Summer Festival 2017 in August 2017 and the PERSONA 5 event in September 2017, were also successful, and related products for each title contributed to results.」

「In retail sales through company-operated stores and its e-commerce site, exclusive products in the Frame Arms Girl series and Blu-ray discs performed well and drove results. Events held at company-operated stores, including Tales of Summer Festival 2017 in August 2017 and the Persona 5 event in September 2017, were also successful, and related products for each title contributed to results.」

「At its retail stores and e-commerce site, the company focuses on developing original bonuses and products exclusive to events at company-operated stores to differentiate itself from competitors, offering products unavailable elsewhere as added value.」