Development and licensing of proprietary content

「We are pleased to announce that worldwide cumulative shipments of our proprietary bishoujo character plastic model series exceeded 10 million units in September 2026.」

「As part of efforts to develop and enhance the value of our proprietary IP, we promoted media-mix expansion, including announcing the adaptation of the original IP “ARCANADEA” into a TV anime series and a smartphone game. We are also working to continuously expand our fan base and raise awareness, with cumulative worldwide shipments of our proprietary bishoujo plastic model series exceeding 9.8 million units.」

「In the domestic market, we launched the PUNI☆MOFU series under our Megami Device IP, Yakushiji Kuon [Kagaribi Maria Costume] and Yakushiji Kuon [Momozakura High School Uniform] under our Sousai Shoujo Teien IP, and SCHNEIDER NACHTREIHER/40E Steel Haze under the third-party Armored Core IP, among other plastic model products.」

「April 2025: Began broadcasting the original TV anime Kaiju Sekai Seifuku on TV Tokyo and various internet video streaming services.」

「In the domestic market, the company launched Sofiera from its own-IP Arcanadea, Cross Frame Girl GaoFighGar, a collaboration product between its own-IP Frame Arms Girl and the third-party IP The King of Braves GaoGaiGar FINAL, and Asra Ninja Kuru and Asra Archer Kizuna from its own-IP Megami Device series. These products contributed to sales during the period.」

「The company has consistently focused on developing and manufacturing proprietary IP products. Going forward, it will also actively pursue the creation and expansion of original IP and work to strengthen its earnings power.」

「In the domestic market, for model kit products, the Company launched “BUSTER DOLL Gunner” from its own IP product series “Megami Device” in January 2024 and “BUSTER DOLL Knight” in March 2024; “Elena” from its own IP product series “Arcanadea” in February 2024; and “Principal” from the new original IP “Mugen Kairo Megalomaria.” These products contributed to sales.」

「In Japan, for its plastic model product lineup, the company launched "皇巫 スサノヲ レガリア" from its proprietary IP product series "メガミデバイス" in October 2023, "ルミティア ReACT-A" from "アルカナディア" in November 2023, "佐伯リツカ [水着]" from "創彩少女庭園" in December 2023, and "フレームアームズ・ガール ドゥルガーII" from "フレームアームズ・ガール," among others. These products contributed to sales, but total category sales stagnated amid intensifying competition due to an increase in competitors in the bishoujo plastic model market.」

「In Japan, for its plastic model product lineup, the company launched "フレームアームズ・ガール フレズヴェルク＝アルバス" from its proprietary IP product series "フレームアームズ・ガール" in July 2023, "皇巫 アマテラス レガリア" from "メガミデバイス" in August 2023, and "寿 武希子 [若葉女子高校・冬服]" from "創彩少女庭園" in September 2023, among others. These products contributed to sales, but sales in the category stagnated amid intensifying competition due to an increase in competitors in the bishoujo plastic model market.」

「In Japan, for its plastic model product lineup, the company launched "ヴェルルッタ" from its proprietary IP product series "アルカナディア," "皇巫（オウブ）スサノヲ　蒼炎" from "メガミデバイス," "源内あお [若葉女子高校・冬服]" from "創彩少女庭園," and "フレームアームズ・ガール アヤツキ" from "フレームアームズ・ガール," among others. These products made a significant contribution to sales in the category.」

「In the domestic market, the company launched the virtual streamer Kuzuha, affiliated with Nijisanji, in January 2023. It also launched the Megami Device figure Asra Ninja from its own IP. In February 2023, it launched the VTuber Shion Murasaki, a second-generation member of Hololive affiliated with Hololive Production. In March 2023, it launched Risha Mao from the Trails series, contributing to figure sales. For its own-IP products, it launched Oub Susanoo Souen from Megami Device, and plastic model sales performed strongly.」

「Against this backdrop, the company developed attractive new products tailored to customer needs worldwide and focused particularly on developing products based on its proprietary IP, meaning intellectual property such as characters. In Japan, it launched "バーバラ" from the open-world RPG "原神" in November 2022, "叶," a virtual liver affiliated with "にじさんじ," in December 2022, and "[夢は掲げるものなのだっ！]トウカイテイオー" from "ウマ娘 プリティーダービー," contributing to figure sales. Among its proprietary IP products, it launched "ヴェルルッタ" from "アルカナディア" in November 2022, "フレームアームズ・ガール アヤツキ" from "フレームアームズ・ガール" in December 2022, and "源内あお" from the "創彩少女庭園" series. Plastic model sales performed well.」

「In wholesale, for the domestic market, the company launched "ロキシー・ミグルディア" from the anime "無職転生～異世界行ったら本気だす～" in August 2022, contributing to figure sales. Among its proprietary IP products, it launched "Chaos & Pretty アリス" from "メガミデバイス," and plastic model sales performed well. Related plastic model products including "モデリング・サポート・グッズ" also performed steadily and drove results.」

「To further enhance corporate value, the company believes it needs to create series in the bishoujo and robot categories that can introduce characters over the long term, while establishing business models that utilize other media.」

「The company launched "皇巫（オウブ）スサノヲ" from its proprietary IP product series "メガミデバイス" in January 2022 and "朱羅 九尾 火舞羅" in March 2022. It also launched "結城 まどか[桃桜高校・夏服]" from its proprietary IP product series "創彩少女庭園," and plastic model sales performed well. Other proprietary IP products, including "フレームアームズ・ガール," "ヘキサギア" and "モデリング・サポート・グッズ," also performed steadily and drove results.」

「The company launched Lumitea from the new original IP Arcanadea in December 2021, and plastic model sales performed strongly. Other own-IP products, including Megami Device, Frame Arms Girl, Sousai Shoujo Teien, Frame Arms and Modeling Support Goods, also performed solidly and drove results.」

「In wholesale, for the domestic market, the company launched "冨岡義勇" from the anime "鬼滅の刃" in August 2021, contributing to sales. It also launched "虎杖悠仁" and "伏黒恵" from the anime "呪術廻戦," contributing to figure sales. Among its proprietary IP products, "朱羅 玉藻ノ前" from "メガミデバイス" also performed well. In addition, "フレームアームズ・ガール" and related products including "フレームアームズ" and "モデリング・サポート・グッズ" performed steadily and drove results.」

「Since the launch of the "フレームアームズ" series in 2009, the company has developed multiple proprietary IP series, including "創彩少女庭園" and "アルカナディア," announced in 2020, steadily building a track record. Going forward, it plans to further expand its IP strategy for well-received proprietary IP series in line with customer needs, including through collaborations with other companies.」

「In Japan, the company launched "結城まどか" from the new proprietary IP product series "創彩少女庭園" in January 2021. In February 2021, it launched "フレームアームズ・ガール　マガツキ" from the proprietary IP product series "フレームアームズ・ガール," as well as "BULLET KNIGHTS　エクスキューショナー" from the proprietary IP product series "メガミデバイス" in January 2021 and "BULLET KNIGHTS　エクソシスト" in February 2021, contributing to plastic model sales. Related plastic model products including "モデリング・サポート・グッズ" also performed steadily and drove results. The company launched "御坂美琴ゲコ太まみれver." from the TV anime "とある科学の超電磁砲Ｔ" in February 2021, contributing to figure sales. As a new initiative, the company held the online event "コトブキヤONLINE2021[Winter]" in February 2021 and announced information on new Kotobukiya products via a live YouTube broadcast.」

「Among its proprietary IP products, the "メガミデバイス" series continued to perform well. In addition, "フレームアームズ・ガール" and related products including "モデリング・サポート・グッズ" also performed steadily and drove results.」

「As part of its new original IP initiatives, the company held a virtual exhibition for its new original plastic model series Sousai Shoujo Teien on its website in August 2020. In September 2020, it held Kotobukiya ONLINE, an online event showcasing the latest information from Kotobukiya, where it unveiled prototypes from its new original plastic model series Arcanadea for the first time.」

「In 2020, the company announced two new original IP series, Sousai Shoujo Teien and Arcanadea, and plans to further expand its IP strategy, including collaborations with other companies.」

「For the domestic market, the company launched "BULLET KNIGHTS ランサー HELL BLAZE" from the "メガミデバイス" series in January 2020. The tubes extending from the back of the head use flexible lead wires and can be bent freely. Following "兼志谷シタラ（かねしやしたら）," launched in October of the previous year, the product performed well as a plastic model series designed to be enjoyed with interchangeable equipment. The company also launched "フレームアームズ・ガール ハンドスケール スティレット" from the "フレームアームズ・ガール" series in January 2020 and focused on sales of related products including "フレームアームズ" and "モデリング・サポート・グッズ."」

「In wholesale, for the domestic market, the company launched "兼志谷シタラ（かねしやしたら）" in October 2019 as the second collaboration between the popular social game "アリス・ギア・アイギス" and its proprietary IP "メガミデバイス." The product included 3 pre-painted facial-expression parts and a variety of gear parts and performed well as a plastic model series designed to be enjoyed with interchangeable equipment. The company also launched "轟雷改[白]Ver.2" from the "フレームアームズ・ガール" series in November 2019 and "ゼルフィカールST Ver." in December 2019, while focusing on sales of related products including "フレームアームズ" and "モデリング・サポート・グッズ."」

「In wholesale, for the domestic market, the company launched "スティレット XF-3" from its proprietary IP product series "フレームアームズ・ガール." Alongside the theatrical release in June 2019 of "フレームアームズ・ガール～きゃっきゃうふふなワンダーランド," it focused on sales of related products including "フレームアームズ" and "モデリング・サポート・グッズ." The company also launched "ウインドフォール" and "バルクアーム・グランツ" from its proprietary IP product series "ヘキサギア," steadily building a track record.」

「Since its launch in 2015, the company's original plastic model series "フレームアームズ・ガール" has achieved cumulative worldwide shipments of 1.5 million units. The company has also steadily built a track record in developing and manufacturing proprietary IP products, including the "フレームアームズ" series launched in 2007, "マーブルリトルズ" and the "メガミデバイス" series launched in 2016, and the "ヘキサギア" series launched in 2017. In Japan, products related to "フレームアームズ・ガール," including "フレームアームズ" and "モデリング・サポート・グッズ," continued to perform well alongside the theatrical release in June 2019 of "フレームアームズ・ガール～きゃっきゃうふふなワンダーランド."」

「In wholesale, for the domestic market, the company produced the main character "猟兵型エーデルワイス" as a "メガミデバイス" plastic model in January 2019 as the first collaboration between "武装神姫" and "メガミデバイス." The product attracted a strong response and contributed to results. In March 2019, the company exhibited at "アニメジャパン2019" at Tokyo Big Sight and released the latest information on "フレームアームズ・ガール～きゃっきゃうふふなワンダーランド," scheduled for theatrical release in June 2019. Products related to "フレームアームズ・ガール" performed steadily. The new proprietary IP, the original character project for women "Character Creation Lab.," launched LINE stickers, and the company plans to progressively expand its merchandising and licensing businesses. For third-party IP products, the company launched "麻倉葉" and "ハオ" from the highly popular comic "シャーマンキング," which marked its 20th anniversary of serialization in 2018. The products were well received for their highly detailed designs.」

「In wholesale, for the domestic market, the company collaborated in October 2018 with the popular social game "アリス・ギア・アイギス" and "メガミデバイス," producing the top-ranked actress "吾妻 楓（あがつま かえで）" as a "メガミデバイス" plastic model. The product attracted a strong response and contributed to results. The company also collaborated with "初音ミク" and "フレームアームズ・ガール," producing a plastic model called "フレームミュージック・ガール　初音ミク." In June 2019, the compilation film "フレームアームズ・ガール～きゃっきゃうふふなワンダーランド," based on the television anime broadcast in April 2017 with additional scenes, was scheduled for theatrical release at Shinjuku Wald 9 and other theaters, and products related to "フレームアームズ・ガール" performed steadily. In addition, the company announced a new proprietary IP, the original character project for women "Character Creation Lab.," in November 2018 and plans to progressively expand its merchandising and licensing businesses.」

「At “Wonder Festival 2018 Summer,” held at Makuhari Messe in July 2018, we announced that a theatrical film based on “FRAME ARMS GIRL,” the original anime series for our highly successful plastic model series, would be produced, generating a significant response.」

「Since its launch in 2015, the company's original plastic model series Frame Arms Girl has reached cumulative worldwide shipments of 1 million units, while the Megami Device series, launched at the end of 2016, has exceeded cumulative shipments of 260,000 units. The company has steadily built a track record in developing and producing products based on its own intellectual property.」

「For its original content "フレームアームズ・ガール," the company worked to establish it as a core property by adding new products and participating in or holding events including its first standalone event, "フレームアームズ・ガールLIVESHOW!若葉女子高文化祭～Autumn～," in October 2017, "Ｃ３アニメフェスティバルアジア2017" in Singapore in November 2017, "フレームアームズ・ガールLIVESHOW!若葉女子高文化祭～後夜祭～" in January 2018, and "AnimeJapan2018" at Tokyo Big Sight in March 2018. As a result, related products performed well and contributed to results. "メガミデバイス" also performed well as the 朱羅 series was well received. "ヘキサギア," launched during the fiscal year, attracted a strong response and is developing into a title with further potential. Among products based on third-party licenses, related products for "ＰＥＲＳＯＮＡ５," "刀剣乱舞-ONLINE-" and "fate/Grand Order" performed well following the success of the games. Related products for "メイドインアビス" and "ユーリ!!!on ICE" also performed well following the success of the anime series.」

「For its original content "フレームアームズ・ガール," the company worked to establish it as a core property by holding its first standalone event, "フレームアームズ・ガールLIVESHOW!若葉女子高文化祭～Autumn～," in October 2017, events including "C３アニメフェスティバルアジア2017" in Singapore in November 2017, and collaborations with third-party social games and products. Related products performed well and contributed to results.」

「In the domestic market, the company's original-licensed Frame Arms Girl series performed strongly and contributed to results. Its original-licensed Megami Device series, launched in the previous fiscal year, and Hexa Gear, launched in the current fiscal year, have both received a strong response and are developing into titles with further growth potential.」

「In addition to acquiring rights to popular third-party content, the company has focused on developing and manufacturing proprietary content products with high profit margins. In the fiscal year ended June 2017, it planned and produced an animated television program and broadcast it on television. It also granted secondary-use rights, including overseas exploitation and merchandising rights for the work, to partner companies in Japan and overseas, including toy, general merchandise, game, comic, food and apparel manufacturers, thereby promoting secondary use and managing the property.」