Strengthening the e-commerce division and capturing demand for the shift online
First written in FY2021-Q3. 17 of 20 entries say "Advanced", first in FY2022-Q2. Latest entry: 2026-11-06.
3 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「The e-commerce segment performed well as a result of higher awareness from stronger marketing activities centered on television commercials and social media, campaign initiatives, and measures addressing gift demand ahead of Christmas. As a result, revenue was ¥1,564.008 million, up 72.8% year on year.」
The Company continued marketing centered on television commercials and social media, campaigns and measures addressing gift demand, with e-commerce revenue of ¥1,564.008 million, up 72.8% year on year. - FY2025AdvancedAnnual report
「The e-commerce segment performed well as a result of higher awareness from stronger marketing activities centered on social media and other channels, campaign initiatives, and measures addressing gift demand, including demand around Christmas. As a result, revenue was ¥2,179.239 million, up 34.8% from the previous fiscal year.」
Marketing centered on social media, campaigns and measures addressing gift demand resulted in EC revenue of ¥2,179.239 million, up 34.8% from the previous fiscal year. - FY2025-H1AdvancedAnnual report
「The e-commerce segment performed well as a result of higher awareness from stronger marketing activities centered on social media and other channels, campaign initiatives, and measures addressing gift demand ahead of Christmas. As a result, revenue was ¥905.312 million, up 18.2% year on year.」
The Company continued marketing centered on social media and other channels, campaigns and measures addressing gift demand, with e-commerce revenue of ¥905.312 million, up 18.2% year on year. - FY2024AdvancedAnnual report
「In the e-commerce segment, the Company's own website and stores on domestic EC malls performed well as a result of higher awareness from stronger marketing activities, including television commercials and advertising distribution, and campaign initiatives. Revenue was ¥1,616.345 million, up 15.3% from the previous fiscal year.」
The Company continued to strengthen domestic EC through television commercials, advertising distribution and campaign initiatives, with e-commerce revenue of ¥1,616.345 million, up 15.3% from the previous fiscal year. - FY2024-Q2AdvancedAnnual report
「In the e-commerce segment, the Company's own website and stores on domestic EC malls performed well as a result of higher awareness from stronger marketing activities, including television commercials and social media, and campaign initiatives. Revenue was ¥765.883 million, up 20.5% year on year.」
The Company continued marketing activities through television commercials and social media, along with campaign initiatives, and e-commerce segment revenue was ¥765.883 million, up 20.5% year on year. - FY2024-Q1AdvancedAnnual report
「In the e-commerce segment, the Company's own website and stores on domestic EC malls performed well as a result of the success of limited-edition products, higher awareness from stronger marketing activities centered on television commercials and social media, and campaign initiatives. As a result, revenue was ¥435.528 million, up 30.3% year on year.」
Domestic EC performed well as a result of the success of limited-edition products, marketing through television commercials and social media, and campaign initiatives, with revenue of ¥435.528 million, up 30.3% year on year. - FY2023AdvancedAnnual report
「In the e-commerce segment, awareness improved as a result of the performance of the Company's contracted athletes at the World Baseball Classic and stronger marketing activities, including television commercials featuring THE RAMPAGE and communications through social media. The Company's own website and stores on domestic EC malls performed well. In cross-border EC, the Company newly opened a store in June 2023 on Douyin EC Global, the e-commerce platform of the Chinese version of TikTok, Douyin. As a result, revenue was ¥1,401.381 million, up 38.9% from the previous fiscal year.」
The Company advanced marketing aimed at younger customers and opened a cross-border EC store, resulting in e-commerce revenue of ¥1,401.381 million, up 38.9% from the previous fiscal year. - FY2023-Q3AdvancedAnnual report
「In the e-commerce segment, awareness improved as a result of the performance of the Company's contracted athletes at the World Baseball Classic and stronger marketing activities centered on social media and other channels. The Company's own website and stores on domestic EC malls performed well. In cross-border EC, the Company newly opened a store in June 2023 on Douyin EC Global, the e-commerce platform of the Chinese version of TikTok, Douyin. As a result, revenue was ¥1,001.184 million, up 35.8% year on year.」
The Company continued marketing activities centered on social media and newly opened a store on Douyin EC Global in June 2023. E-commerce revenue was ¥1,001.184 million, up 35.8% year on year. - FY2023-Q2AdvancedAnnual report
「In the e-commerce segment, awareness improved as a result of the performance of the Company's contracted athletes at the World Baseball Classic and stronger marketing activities centered on social media and other channels. The Company's own website and stores on domestic EC malls performed well. As a result, revenue was ¥635.742 million, up 34.8% year on year.」
The Company continued marketing activities centered on social media, while the performance of its contracted athletes at the World Baseball Classic also contributed. E-commerce revenue was ¥635.742 million, up 34.8% year on year. - FY2023-Q1AdvancedAnnual report
「In the e-commerce segment, awareness improved as a result of stronger marketing activities centered on social media and other channels, and the Company's own website and stores on domestic EC malls performed well. As a result, revenue was ¥334.188 million, up 75.6% year on year.」
The Company continued to strengthen marketing activities centered on social media and operate its own website and stores on EC malls, resulting in e-commerce revenue of ¥334.188 million, up 75.6% year on year. - FY2022AdvancedAnnual report
「In the e-commerce segment, awareness of the domestic EC business improved as a result of stronger marketing activities, including television commercials and social media, as well as the performance of the Company's contracted athletes at the Beijing Olympics. The Company's own website and its stores on the EC malls Yahoo! Shopping and Rakuten Ichiba performed well. In cross-border EC, in addition to China's Tmall Global, the Company opened a store on JD Worldwide in November 2021. As a result, revenue was ¥1,008.740 million, up 70.8% from the previous fiscal year.」
The Company continued to strengthen domestic EC promotions and open cross-border EC stores, resulting in segment revenue of ¥1,008.740 million, up 70.8% from the previous fiscal year. - FY2022-Q3AdvancedAnnual report
「In the e-commerce segment, awareness of the domestic EC business improved as a result of marketing activities, television commercials and the Beijing Olympics effect. The Company's own website and its stores on the EC malls Yahoo! Shopping and Rakuten Ichiba performed well. In cross-border EC, in addition to China's Tmall Global, the Company opened a store on JD Worldwide in November 2021, bringing revenue to ¥737.348 million, up 94.4% year on year.」
The Company continued efforts to raise awareness of domestic EC and open cross-border EC stores, with e-commerce segment revenue of ¥737.348 million, up 94.4% year on year. - FY2022-Q2AdvancedAnnual report
「In the e-commerce division, domestic e-commerce benefited from higher brand awareness resulting from marketing activities, television commercials and the Beijing Olympics, and the company's own website and stores on e-commerce marketplaces, Yahoo! Shopping and Rakuten Ichiba, performed well. In cross-border e-commerce, the company opened a store on JD Worldwide in November 2021, in addition to Tmall Global. As a result, sales were ¥471.643 million, up 107.2% year on year.」
It describes specific progress in the e-commerce segment, including improved awareness of domestic EC, with revenue of ¥471.643 million, up 107.2% year on year, including cross-border EC. - FY2022-Q1RestatedAnnual report
「In the e-commerce division, domestic e-commerce benefited from marketing activities that increased brand awareness, and the company's own website and stores on e-commerce marketplaces, Yahoo! Shopping and Rakuten Ichiba, performed well.」
The company continues to strengthen domestic e-commerce by increasing brand awareness through marketing and operating its own website and stores on e-commerce marketplaces. - FY2021-Q3First statedAnnual report
「In the e-commerce division, the stay-at-home consumption trend created by requests to refrain from going out due to COVID-19 became established as the new normal. In addition, increased brand awareness resulting from marketing activities, including television commercials conducted from 24 May to 22 June, and stronger demand for Mother's Day and Father's Day gifts led to substantial growth in visitors and the CV rate, or conversion rate, defined as the number of conversions, meaning completed transactions, divided by the number of visitors. As a result, sales were ¥345.163 million.」
The company is converting increased brand awareness from television commercials and other activities, gift demand, and growth in visitors and the CV rate into e-commerce sales.