Increasing brand awareness through multimedia promotions and television commercials
First written in FY2021-Q3. 11 of 21 entries say "Advanced", first in FY2022-Q2. Latest entry: 2026-11-06.
2 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「During the interim accounting period under review, we launched new products and implemented initiatives targeting gift demand for occasions such as Christmas, while also strengthening marketing activities through television commercials, newspaper advertising, various campaigns, events featuring our contracted athletes, and communications via social media.」
In addition to conventional television commercials, social media and events featuring contracted athletes, the company specifically identified newspaper advertising and conducted marketing activities including campaigns. It is also actively increasing upfront investment in advertising and other activities aimed at expanding awareness and strengthening promotions. - FY2025AdvancedAnnual report
「In addition, we participated as an exhibitor at the Osaka Healthcare Pavilion at Expo 2025 Osaka-Kansai under the theme “Living a Healthy Life with Magnetism,” introducing a future society shaped by magnetism through a projection-mapping exhibition.」
In addition to conventional promotions using television commercials, social media and contracted athletes, the company exhibited at Expo 2025 Osaka-Kansai and held a projection-mapping exhibition. - FY2025-H1RestatedAnnual report
「We also held events featuring our contracted athletes and communicated via social media and other channels.」
The company continues marketing activities including events featuring contracted athletes and communications via social media. - FY2024AdvancedAnnual report
「During the fiscal year under review, we implemented initiatives and campaigns targeting gift demand for Christmas, Father’s Day and Mother’s Day, while also airing television commercials featuring the popular group “THE RAMPAGE” and distributing various advertisements featuring our contracted athletes in connection with the Paris Olympics, thereby working to increase awareness and promote sales.」
In addition to television commercials featuring “THE RAMPAGE,” the company distributed advertisements featuring contracted athletes in connection with the Paris Olympics, providing specific details of its promotional measures. - FY2024-Q2RestatedAnnual report
「We worked to strengthen marketing activities through television commercials, events featuring our contracted athletes, and communications via social media and other channels.」
The company continues to strengthen marketing activities combining television commercials, events featuring contracted athletes and communications via social media. - FY2024-Q1RestatedAnnual report
「During the first quarter under review, we launched new products and implemented initiatives targeting gift demand for occasions such as Christmas, while also strengthening marketing activities through television commercials, events featuring our contracted athletes, and communications via social media.」
The company continues to strengthen marketing activities combining television commercials, events featuring contracted athletes and communications via social media and other channels. - FY2023AdvancedAnnual report
「During the fiscal year under review, we worked to increase awareness and strengthen sales activities, including by launching new products, holding events featuring our contracted athletes, strengthening marketing activities using social media and other channels, and expanding initiatives targeting younger generations through television commercials featuring the popular group “THE RAMPAGE” and communications via social media, while also strengthening relationships with key business partners and expanding transactions.」
In addition to conventional promotions using social media, television commercials and contracted athletes, the company engaged “THE RAMPAGE” and strengthened television commercials and social media communications targeting younger generations. - FY2023-Q3RestatedAnnual report
「During the nine-month period under review, we worked to increase awareness through new product launches, events featuring our contracted athletes, and stronger marketing activities using social media and other channels, while also strengthening sales activities, including relationships with key business partners and expanding transactions.」
The company continues to hold events featuring contracted athletes and strengthen marketing activities using social media and other channels to increase awareness. - FY2023-Q2AdvancedAnnual report
「During the six-month period under review, we worked to increase awareness through promotional initiatives for the World Baseball Classic, events featuring our contracted athletes, and stronger marketing activities using social media and other channels, while also strengthening sales activities, including relationships with key business partners and expanding transactions.」
In addition to its conventional marketing activities using social media and other channels, the company specifically describes promotional initiatives for the World Baseball Classic and events featuring contracted athletes. - FY2023-Q1AdvancedAnnual report
「During the first quarter under review, we worked to increase awareness through events featuring our contracted athletes and stronger marketing activities using social media and other channels, while also strengthening sales activities, including relationships with key business partners and expanding transactions.」
In addition to its conventional marketing activities using social media and other channels, the company held events featuring contracted athletes and worked to increase awareness and strengthen sales activities. - FY2022RestatedAnnual report
「In the e-commerce segment, domestic e-commerce benefited from stronger marketing activities through television commercials, social media and other channels, as well as increased awareness resulting from the performance of our contracted athletes at the Beijing Olympics. Our own website and our stores on the Yahoo! Shopping and Rakuten marketplaces performed strongly.」
The company continues initiatives to increase brand awareness using television commercials, social media and the performance of its contracted athletes. - FY2022-Q3RestatedAnnual report
「During the nine-month period under review, new product launches, initiatives targeting gift demand for occasions such as Christmas, the success of limited-edition products, and a significant increase in brand awareness resulting from television commercials and the performance of our contracted athletes at the Beijing Olympics contributed to increased sales.」
The company continues to describe the increase in brand awareness resulting from television commercials and the performance of its contracted athletes at the Beijing Olympics as a factor behind increased sales, following the previous quarter. - FY2022-Q2AdvancedAnnual report
「During the six-month period under review, new product launches, initiatives targeting gift demand for occasions such as Christmas, the success of limited-edition products, and a significant increase in brand awareness resulting from television commercials and the performance of our contracted athletes at the Beijing Olympics contributed to increased sales.」
The company reports specific progress, stating that brand awareness increased significantly through television commercials and the performance of its contracted athletes at the Beijing Olympics. - FY2022-Q1RestatedAnnual report
「We also continue to strengthen marketing activities using social media.」
The company continues to strengthen marketing activities using social media. - FY2021-Q3First statedAnnual report
「As part of our promotional activities, we used media such as newspapers, magazines and social media to introduce new products and strengthen marketing activities. In addition, we concentrated our television commercials between 24 May and 22 June to implement measures to increase brand awareness.」
The company describes promotional measures combining newspapers, magazines, social media and television commercials.