Serta’s Digital and Experiential Marketing and Authorized E-Commerce
First written in FY2021. 7 of 13 entries say "Advanced", first in FY2022-Q2. Latest entry: FY2026.
2 other companies' latest entry also says "Cited as achieved".
- FY2026Cited as achievedAnnual report
「Regarding overseas exports, including OEM supply, which began in the second quarter, the company launched full-scale exports to Indonesia and Malaysia and also began trial exports to China. Direct-to-consumer e-commerce, including Serta, also contributed to the increase in sales.」
The company reported that direct-to-consumer e-commerce, including Serta, contributed to higher sales as part of its digital and e-commerce initiatives. - FY2025AdvancedAnnual report
「In November 2024, the company launched its official e-commerce website, primarily for brand promotion and to meet customers' diverse purchasing needs.」
In addition to its existing digital marketing, e-commerce marketplace and store traffic initiatives, the company launched its official e-commerce website in November 2024. - FY2024AdvancedAnnual report
「In the shops/showrooms channel, the campaign commemorating the 50th anniversary of the launch of ROSETTogo was successful, and the second phase of the campaign that followed also increased customer visits. In addition, corporate sales and e-commerce sales supported by digital promotion contributed, resulting in broadly solid performance and an increase of ¥262.023 million from the previous fiscal year.」
E-commerce sales supported by digital promotion contributed to shops/showrooms sales, which increased by ¥262.023 million year on year. - FY2024-Q3Cited as achievedAnnual report
「In the shops/showrooms channel, the campaign commemorating the 50th anniversary of the launch of ROSETTogo was successful, and the second phase of the campaign also performed well. In addition, e-commerce sales supported by digital promotion contributed to the increase, with sales rising by ¥156.476 million from the same cumulative period of the previous year.」
The company reported that e-commerce sales generated through digital promotion contributed to sales in the shops/showrooms channel. - FY2024-Q2AdvancedAnnual report
「Against this backdrop, in June 2023, we began selling Serta Sirius, the highest-grade model in Serta's history, and nationwide expansion through individual retailers is progressing smoothly. In addition, collaboration projects with luxury hotels under the Serta brand have continued to perform well.」
In addition to Serta's existing digital and experiential sales promotion initiatives, the company began selling its highest-grade model and expanded sales through retailers nationwide. - FY2024-Q1RestatedAnnual report
「Meanwhile, the mattress collaboration project with a luxury hotel exceeded 200% of plan, while high-priced products such as ligne roset continued to perform well.」
The company has continued brand awareness and sales promotion initiatives, including collaboration projects with hotels, and the project has exceeded 200% of plan. - FY2023RestatedAnnual report
「Against this backdrop, as sales promotion measures, the company began selling Serta Tradition Royal, the top-of-the-line model in the Serta Tradition series, and a collaboration model with Takarazuka Hotel. It also rolled out Serta Sleep Site, which features enhanced product-testing capabilities and display lines at major furniture retailers nationwide. In addition, it began selling through Amazon's e-commerce marketplace to drive traffic to physical stores and worked to raise awareness of its brands.」
The company continued throughout the year to roll out the digital, experiential and e-commerce initiatives already under way, including Serta Sleep Site, Amazon's e-commerce marketplace, the top-of-the-line model and the hotel collaboration. - FY2023-Q2AdvancedAnnual report
「Against this backdrop, in August 2022, we grand-opened the Nagoya Showroom, our first store in the Chubu region, supporting strong sales of Serta brand products, particularly the new Serta Tradition product. In addition, we began selling through Amazon's e-commerce marketplace to drive traffic to physical stores and worked to raise awareness of our brands.」
The company opened the Nagoya Showroom and began selling through Amazon's e-commerce marketplace, driving traffic from e-commerce to physical stores and raising brand awareness. - FY2023-Q1AdvancedAnnual report
「As a sales promotion measure, the company rolled out Serta Sleep Site, which features enhanced product-testing capabilities and display lines at major furniture retailers nationwide, and opened the first location.」
The company set out a policy for nationwide expansion of Serta Sleep Site, an experiential retail space, and opened the first location. - FY2022AdvancedAnnual report
「The company also strengthened digital marketing by enhancing its social media presence and website, and, as part of its efforts to strengthen e-commerce, authorized 6 furniture companies with 13 stores as Dream Bed's official e-commerce partners, including for Serta.」
In addition to its existing digital advertising and store traffic initiatives, the company implemented an official e-commerce partner program with 6 companies and 13 stores. - FY2022-Q2AdvancedAnnual report
「Against this backdrop, to pursue further growth, we have pursued initiatives based on an active Serta branding strategy, including beginning the manufacture and sale of the new Serta Tradition mattress, promoting Pairing Twin through television commercials, and expanding and renovating the Tokyo Showroom as our flagship store before reopening it.」
The company began manufacturing and selling Serta Tradition and ran television commercial promotions for Pairing Twin, expanding its initiatives beyond existing digital advertising and other measures. - FY2022-Q1RestatedAnnual report
「The company is focusing on raising awareness of Serta, its flagship brand, by continuing to actively develop collaboration campaigns with luxury hotels and digital advertising, while advancing plans to expand the Tokyo Showroom as its flagship store.」
The company reiterated its plans to continue collaboration projects with hotels and digital advertising for Serta. - FY2021First statedAnnual report
「The company has introduced a marketing strategy centered on a customer journey in which customers interested in Serta who access the brand promotion website through digital advertising for strategic products such as Pairing Twin (see note) view the products' features, specifications and design, visit a store directly to experience them, and then make a purchase.」
The company built a customer journey linking digital advertising, the brand website, store searches, visits and in-store product experiences and purchases, and planned to authorize e-commerce websites and air television commercials.