Converting the Tokyo Showroom into a Flagship Store
First written in FY2021. 6 of 11 entries say "Advanced", first in FY2022. Latest entry: FY2026.
0 other companies' latest entry also says "Achieved".
- FY2026AchievedAnnual report
「As part of enhancing its sales channels, the company established a KING KOIL space in the main zone of the Tokyo Showroom and new spaces for hotels and corporate customers of ligne roset on the expanded basement level.」
A new space for hotels and corporate customers of ligne roset was established in the expanded area of the Tokyo Showroom, while a dedicated KING KOIL space was installed in the main zone. - FY2026-H1AdvancedAnnual report
「In conjunction with this, we plan to establish a KING KOIL space in the main zone on the first floor of the Tokyo Showroom, as well as spaces for hotels and corporate customers of ligne roset on the expanded basement level.」
The company plans to establish a KING KOIL display space in the Tokyo Showroom and a space for hotels and corporate customers of ligne roset on the expanded basement level. - FY2024-Q3AchievedAnnual report
「The main reason for the increase in other assets under investments and other assets was a security deposit related to the Tokyo Showroom, which relocated and reopened after renovation on 1 December 2023.」
The Tokyo Showroom was relocated from Shibuya to Nihombashi and reopened after renovation on 1 December 2023. - FY2024-Q1AdvancedAnnual report
「The main reason for the increase in other assets under investments and other assets was a security deposit related to the Tokyo Showroom, scheduled to reopen at its new location in December 2023.」
The company indicated plans to relocate and reopen the Tokyo Showroom in December 2023, with the recording of the security deposit giving concrete form to the relocation plan. - FY2023AdvancedAnnual report
「Tokyo Showroom (Chuo-ku, Tokyo): showroom interior construction associated with relocation, ¥112.000 million; work started in September 2023 and was completed in October 2023.」
Following the opening of the Nagoya Showroom, the company plans to relocate the Tokyo Showroom and carry out interior construction scheduled to start in September 2023 and be completed in October 2023. - FY2023-Q2AdvancedAnnual report
「The following major facilities were completed during the cumulative second quarter.」
The Nagoya Showroom opened in August 2022, advancing the rollout of showrooms from the Tokyo Showroom as its starting point. - FY2023-Q1AdvancedAnnual report
「The main reason for the increase in other assets was a ¥25.545 million security deposit related to the Nagoya Showroom, scheduled to open in August 2022.」
The plan to open the Nagoya Showroom in August 2022 is progressing, and a ¥25.545 million security deposit was recorded. - FY2022AdvancedAnnual report
「By expanding the Tokyo Showroom as a flagship store and opening a new Nagoya Showroom in fiscal 2022, we will seek to attract more customers and expand our business with department stores and through the housing channel. In addition, we will open Serta Sleep Sites, with enhanced experiential features and display lines, at major furniture retailers nationwide to provide customers with opportunities to experience the products.」
In addition to the completed Tokyo flagship store, the company expanded its reach to the Nagoya Showroom and experiential sales areas at major furniture retailers. - FY2022-Q2AchievedAnnual report
「Against this backdrop, to pursue further growth, we have pursued initiatives based on an active Serta branding strategy, including beginning the manufacture and sale of the new Serta Tradition mattress, promoting Pairing Twin through television commercials, and expanding and renovating the Tokyo Showroom as our flagship store before reopening it.」
The planned expansion and renovation of the Tokyo Showroom was completed in September 2021, and it reopened as a flagship store. - FY2022-Q1RestatedAnnual report
「The company is focusing on raising awareness of Serta, its flagship brand, by continuing to actively develop collaboration campaigns with luxury hotels and digital advertising, while advancing plans to expand the Tokyo Showroom as its flagship store.」
The company continues to pursue plans to expand the Tokyo Showroom as a flagship store, but does not provide specific milestones such as completion. - FY2021First statedAnnual report
「By expanding the Tokyo Showroom as a flagship store, we will display more of our products and provide customers considering a purchase with opportunities to experience them.」
The company plans to expand the Tokyo Showroom and develop it into a flagship store as a place where customers can experience products such as Serta.