Increasing Awareness of the ligne roset Brand and Expanding the Store Network

「At its shops, sales remained solid following ligne roset designer projects and initiatives such as Denim Togo and the Moomin collaboration. In addition, sales of the newly introduced high-priced ROSET Kasima model performed well. At its showrooms, the company also actively attracted corporate customers, contributing to corporate sales.」

「At its shops, sales of ROSETTogo remained solid following initiatives such as ligne roset designer projects, while sales of the newly introduced high-priced ROSET Kasima model also performed well.」

「In June 2024, the company renovated the Nagoya Showroom and established ligne roset Nagoya. In March 2025, it renovated the Osaka Showroom and ligne roset Osaka.」

「Sales of individual ligne roset products also increased substantially year on year, rising by ¥477 million to ¥3,934 million from the previous interim accounting period.」

「In June 2024, the company opened ligne roset Nagoya in the Nagoya area, where high customer traffic and profitability are expected.」

「In the shops/showrooms channel, sales of high-priced ligne roset products, particularly following the campaign commemorating the 50th anniversary of the launch of the core ROSETTogo product, continued to perform well, increasing by ¥78.286 million from the same cumulative period of the previous year.」

「Meanwhile, the mattress collaboration project with a luxury hotel exceeded 200% of plan, while high-priced products such as ligne roset continued to perform well.」

「In the shops/showrooms channel, the renovated Tokyo Showroom, which reopened in August 2021, and the ligne roset Fukuoka store, which opened in December of the same year, contributed to higher sales from the beginning of the fiscal year. The Nagoya Showroom, which grand-opened in August 2022, also made a strong start.」

「Against this backdrop, in August 2022, we grand-opened the Nagoya Showroom, our first store in the Chubu region, supporting strong sales of Serta brand products, particularly the new Serta Tradition product.」

「Meanwhile, sales of high-priced ligne roset sofa products remained solid, and sales in the shops/showrooms channel significantly exceeded the same cumulative period of the previous year, also reflecting the effects of the renovated Tokyo Showroom and the ligne roset Fukuoka store, among others.」

「Sales of the high-value-added ligne roset sofa products have increased, supported also by an increase in customers following the opening of ligne roset Fukuoka in Fukuoka City in December 2021.」

「Against this backdrop, we continued to implement collaboration campaigns with luxury hotels based on our Serta branding strategy. In addition, to expand physical stores, where continued growth is expected, we grand-opened the planned ligne roset Fukuoka store in Fukuoka City in December ahead of schedule.」

「At ligne roset shops, the company is developing new ways to connect with customers, including remote customer service for customers unable to visit stores during the COVID-19 pandemic.」

「To increase penetration of the ligne roset brand and its contribution to business performance, the company plans to generate customers through digital promotion centered on updating its website design and digital advertising, attract customers to stores carrying the brand, and renovate in-store sales areas. As part of these efforts, it planned to open new ligne roset stores in the Kyushu area in the fiscal year ending March 2022 and in the Chubu area in the fiscal year ending March 2024.」