Competition with Store-Based Sales Driven by Growth in Online Sales
First written in FY2017. 3 of 7 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2017: 1 of 10 companies on the "Worse" side.
3 other companies' latest entry also says "Dropped".
- FY2026DroppedAnnual report
「To reduce these risks, our Group will promote the “Otodoke Mels mutan (Mutan)” regular home-delivery service for Mels Plan members using disposable contact lenses, as well as “ClickMiru,” a web-based sales system based on a physician’s prescription, to emphasize convenience to customers.」
“Miru 3C PLAN,” mentioned previously, was not included in this filing’s measures against the risk from online sales, while regular home delivery and ClickMiru continued to be identified. - FY2025AdvancedAnnual report
「To reduce these risks, our Group aims to prevent customer attrition by further promoting sales of “Miru 3C PLAN,” a flat-rate monthly service that allows customers to use contact lenses from manufacturers other than ours, in addition to Mels Plan, which provides both high-quality services and eye safety.」
“Miru 3C PLAN,” a flat-rate service covering products from other manufacturers, was explicitly identified in addition to the existing regular home-delivery service and ClickMiru as a response to customer attrition caused by online sales and competitors. - FY2023RestatedAnnual report
「Through the promotion of the “Otodoke Mels mutan (Mutan)” home-delivery service and “ClickMiru,” a web-based sales system based on a physician’s prescription, we will emphasize convenience to customers.」
The policy of promoting regular home delivery and ClickMiru as responses to competition from online sales continues. - FY2022MitigatedAnnual report
「To reduce these risks, our Group will promote the “Otodoke Mels mutan (Mutan)” regular home-delivery service for Mels Plan members using disposable contact lenses, as well as “ClickMiru,” a web-based sales system based on a physician’s prescription, to emphasize convenience to customers.」
ClickMiru was explicitly identified as a countermeasure to competition from online sales, in addition to the existing regular home-delivery service. - FY2021RestatedAnnual report
「However, depending on trends in online sales, acquiring new customers through retail stores may become more difficult, which could affect our Group’s financial position and operating results.」
The difficulty retail stores face in acquiring new customers due to increasing online sales continues to be disclosed as an ongoing risk. - FY2019RestatedAnnual report
「However, depending on trends in online sales, acquiring new customers through retail stores may become more difficult, which could affect our Group’s financial position and operating results.」
The risk that increasing online sales will make it more difficult for retail stores to acquire new customers, along with the countermeasures of Mels Plan’s regular home-delivery service and dedicated website, continues to be disclosed. - FY2017First statedAnnual report
「As online contact lens sales, which compete with contact lens retail stores, continue to increase, our Group is responding by providing a regular home-delivery service for Mels Plan members and services through a dedicated website. However, depending on trends in online sales, acquiring new customers through retail stores may become more difficult.」
The increase in online sales is identified as a source of competition with retail stores, with Mels Plan’s regular home-delivery service and dedicated website serving as countermeasures.