Stabilizing the Earnings Base Through MELS PLAN Expansion

「We are working to increase the proportion of Melus Plan members using daily disposable contact lenses.」

「For daily disposable contact lenses, for which we are expanding production capacity, we introduced OEM products to meet current demand and began selling 1DAY Menicon MelsME as a product exclusive to Melus Plan and 1DAY Menicon DearTEAR as a retail product.」

「While working to improve profitability by revising Melus Plan’s monthly fees, we also worked to improve customer satisfaction by expanding the lineup and specifications, including expanding the spherical power range for 1DAY Menicon Premio, launching a toric version of 1DAY Menicon Rei, and adding astigmatic powers to 2WEEK Menicon Rei.」

「Net sales were ¥60,571 million, up 4.2% year on year, reflecting the effect of the Melus Plan price revision in Japan, an increase in the number of Melus Plan members using daily disposable contact lenses, and higher domestic retail sales volumes.」

「For Melus Plan, we conducted seasonal campaigns and referral campaigns to encourage new enrollment through member referrals. While working to improve profitability by revising Melus Plan’s monthly fees, we also worked to improve customer satisfaction by expanding the lineup, including the high-oxygen-permeability silicone hydrogel monthly replacement contact lens 1MONTH Menicon MelsME, exclusive to Melus Plan, and new colors of 1DAY Menicon Rei.」

「For Melus Plan, we began selling the silicone hydrogel monthly replacement contact lenses 1MONTH Menicon MelsME and 1MONTH Menicon MelsME Toric exclusively through Melus Plan. We also implemented a referral campaign encouraging new enrollment through member referrals, promotional activities targeting younger customers for Magic, an environmentally friendly daily disposable contact lens using less plastic, and an expansion in the number of stores handling Melus Plan, thereby promoting new enrollment.」

「For Melus Plan, we implemented an enrollment campaign featuring daily disposable contact lenses to acquire new members during the summer peak season, promotional activities targeting younger customers for Magic, an environmentally friendly product using less plastic, and an expansion in the number of stores handling Melus Plan. As a result, Melus Plan membership reached 1.35 million as of the end of September 2023.」

「For Melus Plan, we launched a new-member campaign targeting students during the spring new-school enrollment season, a period of peak demand, as well as a referral campaign for existing members, in order to expand membership. We also worked to enhance the value of the Melus Plan service by expanding the product lineup, including the launch of the soft contact lens disinfectant Epica Smart Clean and its introduction to the Melus Plan care product home-delivery service Care Plus.」

「Services were provided to 1.34 million members as of the end of March 2023.」

「Melus Plan sales increased ¥790 million as membership in daily disposable contact lenses, which have a high average customer spend, grew.」

「Melus Plan sales increased ¥527 million as membership in daily disposable contact lenses, which have a high average customer spend, grew.」

「Sales in the vision care business increased ¥2,397 million compared with the same quarter of the previous year. The main factors were recovery from the impact of COVID-19 and steady sales of orthokeratology lenses and lens care products in China. Overseas sales increased ¥1,618 million and domestic sales increased ¥779 million year on year. Melus Plan sales increased ¥269 million as membership in daily disposable contact lenses, which have a high average customer spend, grew.」

「Melus Plan provided services to 1.34 million members as of the end of March 2022.」

「Sales in the vision care business increased ¥7,774 million compared with the same quarter of the previous year. The main factors were recovery from the impact of COVID-19 and expanded sales channels following the conversion of the Itabashi Trading Group into wholly owned subsidiaries. Overseas contact lens sales increased ¥2,688 million, overseas lens care product sales increased ¥3,402 million, and domestic contact lens sales increased ¥679 million year on year. Melus Plan sales increased ¥609 million as membership in daily disposable contact lenses, which have a high average customer spend, grew.」

「During the current quarter, we launched the 1DAY Melus Summer Start Campaign to expand the share of daily disposable contact lenses and Melus Plan membership.」

「During the current quarter, as part of our product initiatives under these market conditions and policies, we added the daily disposable circle lens 1DAY Menicon Rei to the Melus Plan lineup. The product has received favorable market reviews, and membership has remained strong.」

「As a result of these initiatives, Melus Plan membership reached 1.34 million as of the end of March 2021.」

「Sales in the contact lens-related business increased ¥65 million compared with the same quarter of the previous year. The main factors were increases of ¥820 million in Melus Plan sales and ¥1,300 million in overseas sales of lens care products. Melus Plan membership also increased compared with the same quarter of the previous year.」

「Meanwhile, Melus Plan membership increased compared with the same quarter of the previous year, and sales also increased by ¥544 million.」

「Even under these circumstances, we conducted sales activities while taking measures to prevent the spread of COVID-19 and focused on expanding the Melus Plan business, which contributes to users’ eye safety and the stability of our earnings. Specifically, to enable customers to use contact lenses safely and conveniently through Melus Plan, we worked to promote correct lens-wearing practices and promoted the home-delivery service Otodoke Melus mutan and daily disposable contact lenses featuring SMART TOUCH, which enables clean and easy application.」

「As part of our product strategy, we newly launched a 90-lens pack of Magic, a daily disposable contact lens using our proprietary SMART TOUCH package, in December. The package allows the lens to be removed without touching its inner surface. The product specifications are designed around the lifestyle of typical customers who visit an ophthalmologist and purchase contact lenses every 3 months. For products exclusive to Melus Plan, we added the multifocal Four Seasons Bifocal to the 3-month replacement lens Four Seasons.」

「Of the ¥2,602 million increase in sales in the contact lens-related business compared with the same quarter of the previous year, the main factors were increases of ¥1,205 million in Melus Plan sales and ¥759 million in contact lens product sales.」

「Of the ¥920 million increase in sales in the contact lens-related business compared with the same quarter of the previous year, the main factor was a ¥610 million increase in Melus Plan sales. This resulted from higher membership after capturing demand among first-time contact lens users, particularly students, through campaigns such as the Spring 1DAY Debut Support Campaign and the Melus Plan × Magic “Your Student Supporter!!” Campaign.」

「This resulted from higher membership, driven primarily by 1DAY Menicon Premio, Magic and the new Four Seasons. Melus Plan membership reached 1.30 million as of January 2019.」

「Of the ¥2,956 million increase in sales in the contact lens-related business compared with the same quarter of the previous year, the main factor was a ¥1,721 million increase in Melus Plan sales. This resulted from higher membership, driven primarily by 1DAY Menicon Premio, Magic and the new product Four Seasons.」

「Under these circumstances, the operating results of our group for the cumulative second quarter of the current fiscal year reflected higher contact lens sales and a 20,000 increase in Melus Plan membership. Net sales increased to ¥40,097 million, up 5.0% year on year.」

「We focused on further expanding the Melus Plan business, which contributes to users’ eye safety and the stability of our earnings. Specifically, we conducted the Melus Plan Spring Campaign and a campaign to strengthen referrals from existing members, targeting users trying contact lenses for the first time during the spring new-school enrollment season, a period of peak demand.」

「We continued working to further expand the Melus Plan business, which contributes to users’ eye safety and the stability of our earnings. We conducted sales promotions, including the 1DAY Debut Support Campaign, and focused on acquiring new members among users trying contact lenses for the first time. As part of our product strategy, we began selling the silicone hydrogel daily disposable contact lens 1DAY Menicon Premio, which has been well received through Melus Plan, through retail channels as well. We are working to acquire more daily disposable contact lens users while expanding our sales channels.」

「We continued working to further expand the Melus Plan business, which contributes to users’ eye safety and the stability of our earnings. We conducted sales promotions, including the 1DAY Debut Support Campaign, and focused on acquiring new members among users trying contact lenses for the first time.」

「We continued working to further expand the Melus Plan business, which contributes to users’ eye safety and the stability of our earnings. During the peak demand period for new school enrollments, we conducted sales promotions, including a student support campaign and a member referral campaign, and focused on acquiring new members among users trying contact lenses for the first time.」

「We will continue to expand Melus Plan membership by introducing new products in growth areas, including daily disposable contact lenses, enhancing the product lineup, and strengthening the network of directly operated stores, Melus Plan member facilities, and sales outlets operated by group companies. We will also work to further improve member satisfaction by making Melus Plan a more attractive service suited to end users’ lifestyles and needs. As a result of these initiatives, Melus Plan membership had increased to 1.22 million as of the end of March.」

「We continued working to expand the Melus Plan service, which contributes to users’ eye safety and the stability of our earnings.」

「We continued to expand Mels Plan services, conducting television advertising for daily disposable contact lenses under the name SMART TOUCH, as well as SMART TOUCH debut and Mels Plan re-enrollment campaigns. These initiatives helped expand sales, centered on Magic. In addition, as a sales-channel strengthening measure, our consolidated subsidiary 富士コンタクト株式会社 newly introduced Mels Plan to strengthen sales in the Tokyo metropolitan area.」

「In the domestic contact lens business, we worked to expand the Mels Plan business, which contributes to stable earnings. To address the peak spring demand season, we strengthened sales promotion activities, including the Student Support Mels membership campaign and a member referral campaign, and focused on acquiring new customers using contact lenses for the first time.」