Store Concept Aimed at Enjoyable Contact Lens Selection and Customer Satisfaction
First written in FY2017-Q2. 6 of 7 entries say "Advanced", first in FY2021-Q1. Latest entry: FY2025.
10 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「We worked to maximize customer lifetime value by supporting customers throughout their eye-care journey, from their first contact lens purchase onward.」
Under the store concept, services were launched to support customers from their first purchase through continued use, putting the goal of maximizing customer lifetime value into practice. - FY2023AdvancedAnnual report
「In addition to face-to-face customer service, we introduced online consultation services provided by Menicon-original avatar staff as a new option for customers.」
Online consultations with avatar staff were introduced as a new customer service channel tailored to customers’ lifestyles and needs. - FY2022AdvancedAnnual report
「MENICOiN points are awarded not only for purchases but also for watching educational videos on eye health and completing surveys that reflect customers’ views, promoting communication tailored to each individual.」
MENICOiN was expanded beyond purchase incentives to include health education videos and survey participation, broadening customer communications. - FY2021AdvancedAnnual report
「We also began offering services that facilitate smooth communication with customers in the new era, including the “AR Shop,” which provides a virtual store experience similar to visiting an actual shop, the comprehensive service website “Club Menicon,” and “MENICOiN (Menicoin),” the points issued by the company.」
We launched the AR Shop, Club Menicon and MENICOiN to expand customer touchpoints and the store experience, putting specific customer satisfaction initiatives into practice. - FY2021-Q3AdvancedAnnual report
「To allow customers to experience the benefits of being customers of our group, we launched the “Club Menicon” website for contact lens users and our proprietary points service, “MENICOiN (Menicoin).” The services are also open to general users, contributing not only to higher customer satisfaction among Mels members but also to the acquisition of potential customers.」
We advanced specific customer experience initiatives, including the launch of Club Menicon and MENICOiN, aimed at improving customer satisfaction and acquiring potential customers. - FY2021-Q1AdvancedAnnual report
「As part of our efforts to create attractive stores that appeal to a broad range of customers, we opened the new Menicon Miru Umeda Chayamachi store in April. The store operates as a “contact lenses × lifestyle concept select shop,” offering products and lifestyle ideas that make everyday life more colorful.」
The concept of making contact lens selection enjoyable was put into practice at the Umeda Chayamachi store, which opened in April as a lifestyle concept select shop. - FY2017-Q2First statedAnnual report
「As a contact lens retailer committed to delivering the joy of seeing to customers, we are promoting the rebranding of our stores under the new concept, “Make choosing contact lenses more enjoyable. Bring joy to every day,” by strengthening the 3 elements of stores, services and staff. We aim to create stores that satisfy more customers than ever.」
As part of the rebranding of company-operated stores, a new objective was presented: to create stores that make choosing contact lenses enjoyable and improve customer satisfaction, while strengthening stores, services and staff.