Miru Brand: Expansion of Overseas Channels and European Operations

「【欧州】 新規アカウント(ドイツ・イタリア・フランス) への1DAY販売を開始 【中国】 大手ECサイトで1DAYラインアップ拡充 【東南アジア】 代理店・量販店との連携強化によりベトナム での1DAY販売を開始」

「In China, we pursued sales expansion of the same lenses made from conventional materials through one of the largest online contact lens specialist distributors in China, while preparing the infrastructure for the launch of silicone hydrogel products.」

「In Europe, we worked to expand the lineup of our group products at existing major mass retail chain customers. In China, we strengthened promotional activities for our group products through one of the country's largest online specialty contact lens retailers and worked to increase sales.」

「In the Chinese market, we entered into a strategic partnership with an e-commerce company specializing in the sale of contact lens-related products to strengthen our sales capabilities for disposable contact lenses, a market that continues to grow.」

「Through this share acquisition, we established an integrated sales and manufacturing platform in the region.」

「Transferred the logistics center management and operating functions from Menicon GmbH and established Menicon SC GmbH as a subsidiary of Menicon GmbH.」

「In the region, we pursued the development of new sales channels and stronger relationships, and worked to expand sales of disposable contact lenses and care products by introducing private-label products to major mass retail chains and implementing initiatives to encourage customers to switch from competing products.」

「In the region, we pursued the development of new sales channels and stronger relationships to expand the business, and worked to expand sales of disposable contact lenses and care products by introducing private-label products to major mass retailers and implementing initiatives to encourage customers to switch from competing products.」

「In particular, in the region, we pursued the development of new sales channels and stronger relationships to expand disposable contact lens sales, while working to expand sales of daily disposable contact lenses by promoting private-label products and introducing products to major mass retailers.」

「In Europe, we began doing business with a new major mass retailer, with the environmentally considerate product features of Miru 1DAY Flat Pack as a key selling point.」

「In Europe, we worked to expand sales, centered on daily disposable contact lenses, by promoting private-label products and introducing products to major mass retailers. In North America, revenue has also been trending upward, primarily through increased internet sales of care products as the supply chain stabilized. We are also developing new channels to further expand sales of daily disposable contact lenses to mass retailers in the region.」

「We worked to expand sales volumes of daily disposable contact lenses in Europe by introducing products to major mass retailers in the region and beginning new business relationships.」

「To expand the daily disposable contact lens lineup in Europe, we added the new toric product “Miru 1day UpSide toric” and pursued initiatives to increase sales volumes, including introducing products at major mass retailers and beginning new business relationships.」

「In Europe, by developing new relationships with and strengthening ties to key mass-retail channels, we began doing business with mass retailers in Germany, the Netherlands and the UK, contributing to increased sales volumes of disposable contact lenses.」

「In the region, we are pursuing the development of new relationships with key mass retailers and strengthening existing relationships to expand sales of disposable contact lenses, while also strengthening the foundation of our myopia-control business. During the current quarterly consolidated accounting period, we began doing business with a new UK mass retailer. In North America, we are developing new customer relationships through the introduction of the silicone hydrogel daily disposable contact lens “Miru 1day UpSide” to the North American market.」

「As a product initiative, we launched the new daily disposable multifocal contact lens “Miru 1day Menicon Flat Pack multifocal.”」

「During the current quarterly consolidated accounting period, we began doing business with a new German mass retailer and strengthened efforts to expand transaction volumes. We also continued negotiations to begin doing business with other mass retailers in Europe and proceeded with preparations for further growth in the future.」

「In Europe, in addition to beginning business with a new major mass-retail customer, we relocated and expanded the logistics center function in Germany to support distribution for the growing sales of disposable contact lenses, thereby strengthening the supply chain.」

「In the Chinese market, we entered into a share transfer agreement to make 板橋貿易株式会社 a wholly owned subsidiary, with the aim of strengthening our sales network in the expanding market for orthokeratology lenses and other products.」

「In the European market, we strengthened the lineup of the “Miru 1day UpSide” series, daily disposable contact lenses made with highly oxygen-permeable silicone hydrogel, and received strong market recognition. In China, as the impact of COVID-19 subsided, sales of orthokeratology lenses and other products remained firm. In addition, colored contact lenses account for 50% of the disposable contact lens market in China, and we prepared to launch the daily disposable circle lenses (colored contact lenses) “1DAY FRUTTIE” to generate additional sales.」

「In Europe, we relocated and expanded the German logistics center to strengthen distribution functions in response to the growth of the disposable lens market.」

「In October, we made the FINEKO S.P.A. group, including SOLEKO S.P.A., a manufacturing and sales company for contact lenses and care products, a wholly owned subsidiary. Italy has the second-largest contact lens market in Europe. Through greater recognition of our original overseas Miru brand in Italy and stronger sales promotion for SOLEKO S.P.A.’s care products, we will work to expand our European business.」

「In Europe, we are strengthening sales in the growing disposable contact lens market, focusing on private-label products for major retail chains, including the silicone hydrogel daily disposable contact lens “Miru 1day UpSide.” In addition, NKL Contactlenzen B.V., our Dutch subsidiary, obtained CE Mark certification for “Menicon Bloom Night,” an orthokeratology lens for myopia control. We will gradually expand the product’s sales territory and work to strengthen the business platform.」

「In May, NKL Contactlenzen B.V., our Dutch subsidiary, obtained CE Mark certification for “Menicon Bloom Night,” an orthokeratology lens for myopia control. We will gradually expand the product’s sales territory and work to strengthen the business platform.」

「The French subsidiary also moved to a new facility that includes a training center, while in Germany we opened a European logistics center and strengthened logistics functions.」

「“Miru 1day UpSide,” a silicone hydrogel daily disposable contact lens sold in Japan as “1DAY Menicon Premio,” has expanded its sales territory in Europe. In addition, in the United States, we are strengthening sales activities for “Miru 1month Menicon,” a monthly replacement contact lens, with a diverse product lineup for myopia and hyperopia, astigmatism and presbyopia.」

「In Europe, we completed construction of a new logistics center in Germany. Going forward, we will strengthen logistics functions from Germany, work to expand our sales network for disposable contact lenses in Europe, and focus on further increasing overseas business revenue.」

「We focused on establishing “Miru,” our original overseas brand of disposable contact lenses. For daily disposable contact lenses, we conducted sales promotions centered on “Miru 1day Menicon Flat Pack” and the silicone hydrogel “Miru 1day UpSide.” For monthly replacement contact lenses, we focused on the spherical “Miru 1month Menicon,” the toric “Miru 1month Menicon for Astigmatism,” the multifocal “Miru 1month Menicon Multifocal,” and private-label products. We will continue working to expand sales of the Miru series. In North America and Europe, we strengthened sales of disposable contact lenses, primarily private-label products for retail chains, and worked to develop new channels and expand product sales. In Asia, in addition to focusing on sales of orthokeratology lenses in China, we opened a contact lens training center in the Republic of the Union of Myanmar in May for physicians and optometrists. Going forward, we hope to promote proper contact lens fitting techniques in the country and contribute to the expansion of the Southeast Asian market.」

「In our overseas business by region, we are working to further strengthen disposable contact lens sales in Europe and North America by developing new channels and expanding the markets in which our products are sold. At the same time, we are preparing to introduce “1DAY Menicon Premio,” which has already been well received in Japan, sequentially into key markets.」

「We continued efforts to establish “Miru,” our original overseas brand of disposable contact lenses. We worked to expand sales, focusing on the daily disposable “1day Miru Flat Pack,” the monthly replacement “1month Miru,” the monthly replacement toric lens “1month Miru for Astigmatism,” the monthly replacement multifocal lens “1month Miru Multifocal,” and private-label products. We will continue to promote and expand the Miru series.」

「We continued efforts to establish “Miru,” our original overseas brand of disposable contact lenses. We worked to expand sales, focusing on the daily disposable “1day Miru Flat Pack,” the monthly replacement “1month Miru,” the monthly replacement toric lens “1month Miru for Astigmatism,” the monthly replacement multifocal lens “1month Miru Multifocal,” and private-label products. We will continue to promote and expand the Miru series.」

「In Europe, we will promote sales of disposable contact lenses and expand our market share. We will also roll out across other European countries the manufacturing and sales model successfully established in the Netherlands, which provides custom-designed products tailored to the shape of each customer’s eyes, thereby expanding revenue and profit.」

「We continued efforts to establish “Miru,” our original overseas brand of disposable contact lenses. We worked to expand sales, focusing on the daily disposable “Miru 1day Flat Pack,” the monthly disposable “Miru 1 Month” and the monthly disposable toric lens “Miru 1 Month for Astigmatism.” Going forward, we will continue to promote and expand the overseas “Miru” brand. As part of efforts to strengthen overseas operations in each country, we strengthened our direct-delivery service to customers in the United States by developing our logistics system. In Asia, sales of orthokeratology lenses and contact lens care products have remained strong, particularly in China. In Europe, we will work to strengthen sales of specialty contact lenses using rigid gas-permeable contact lenses, in addition to disposable contact lenses.」

「In addition to these products, we launched the multifocal lens “Miru 1 Month Multifocal” ahead of schedule in the European market. We will further strengthen the Miru brand through the launch of new products and continue expanding sales channels. As part of efforts to strengthen overseas operations in each country, we completed the development of our logistics system in the United States. We will strengthen our direct-delivery service to customers and provide enhanced service.」

「In the overseas contact lens business, we have continued efforts to establish “Miru,” our Group’s original overseas brand of disposable contact lenses. We have worked to expand sales, focusing on product initiatives including the daily disposable “Miru 1day Flat Pack,” the monthly replacement contact lens “Miru 1 Month,” the toric contact lens “Miru 1 Month for Astigmatism,” and the supply of some products as private-label products. In North America and Asia, we have pursued the development of new channels and expanded product sales. In Europe, in addition to sales of rigid contact lenses, one of our strengths, we established the Menicon Limited London office as a base for promoting sales of “Miru” brand products.」