Review and Renewal of Company-Operated Store Concepts

「自由が丘駅正面口から徒歩１分の利便性の高い立地への出店を通じて、地域にお住まいの方から来街者まで幅広いお客様との接点を設け、お客様一人ひとりのライフスタイルに合わせたコンタクトレンズ選びをサポートしてまいります。」

「At our directly operated stores and group-affiliated retailers in Japan, we launched “Miru First Contact,” a service that provides 1-day disposable contact lenses at affordable prices together with support for people trying contact lenses for the first time, regardless of age.」

「By renewing the uniforms at all “Miru” stores, we worked to create stores that inspire trust and familiarity among customers, while also strengthening the image of the “Miru” brand.」

「By renewing the uniforms at all “Miru” stores, we worked to create stores that inspire trust and familiarity among customers, while also strengthening the image of the “Miru” brand.」

「At our directly operated “Menicon Miru” stores and at 株式会社ダブリュ・アイ・システム’s “Ace Contact,” 富士コンタクト株式会社’s “Fuji Contact” and 株式会社エーアイピー’s “City Contact,” which are contact lens retailers operated by our group, we are working to establish the “Miru” brand nationwide as a retail network offering consistent service.」

「We launched a service for handing over products through visit reservations and pickup lockers, thereby reducing congestion and shortening customer stays, among other benefits.」

「With regard to sales channels, we made 株式会社ハマノコンタクト a wholly owned subsidiary to strengthen our sales base in the Kansai region. The company operates 3 specialty contact lens stores in central Osaka, where we expect strong customer traffic.」

「As part of our efforts to create attractive retailers that a wide range of customers would want to visit, we opened a new Menicon Miru Umeda Chayamachi store in April.」

「At our group-affiliated “Miru” retailers, we conducted the “Change Your Look with Miru?” campaign from July. We worked to acquire new customers through initiatives targeting people using contact lenses for the first time, including those who wanted to start wearing contact lenses or change their look, as well as by increasing the number of stores offering online reservations for visits.」

「As a measure to strengthen our channels, from May we have been standardizing the shop logos to “Miru” at 株式会社ダブリュ・アイ・システム (“Ace Contact”), 富士コンタクト株式会社 (“Fuji Contact”) and 株式会社エーアイピー (“City Contact”), which are contact lens retailers operated by us and our subsidiaries. Our group-affiliated retailers operated 159 stores as of 2019-06-30. In addition to clarifying that all stores are operated by the group, the initiative aims to create further synergies across the group.」

「As a measure to strengthen our channels, we conducted the “First Miru Campaign” to strengthen the brand.」

「As a measure to strengthen our channels, we are rolling out the common “Miru” brand at our directly operated stores and group-affiliated retailers under the slogan “Committed to seeing.” As a promotional activity, we have been running the “Miru × Dragons Collaboration Campaign” since late September. The campaign commemorates the expansion of the group company 株式会社ダブリュ・アイ・システム’s Ace Contact retail stores into the Tokai region. We opened a store in a large shopping mall to further improve customer convenience.」

「As a measure to strengthen our channels, we are rolling out the common “Miru partner” brand at our group-affiliated retailers. Through this initiative, we aim to provide customers with consistent service while strengthening the brands of our group-affiliated retailers.」

「As measures to strengthen our channels, we are expanding renewals, including renovations of directly operated stores and relocations to street-level locations. Retailers, including group companies such as 株式会社ダブリュ・アイ・システム’s “Ace Contact,” 株式会社エーアイピー’s “City Contact” and 富士コンタクト株式会社’s “Fuji Contact,” are contributing to business growth.」

「As measures to strengthen our channels, we are expanding renewals of directly operated stores, including renovations and relocations to street-level locations. Retailers, including group companies such as 株式会社ダブリュ・アイ・システム’s “Ace Contact” and 株式会社エーアイピー’s “City Contact,” are performing steadily.」

「As measures to strengthen our channels, we are progressively expanding renewals of directly operated stores, including renovations and relocations to street-level locations.」

「At our directly operated stores, we launched the new shop brand “Miru.” As a contact lens shop pursuing the joy of seeing clearly, we are advancing store rebranding under the new concept, “Make choosing contact lenses more enjoyable. Bring joy to customers’ everyday lives,” by strengthening the 3 elements of “stores,” “services” and “staff.” We will continue working to create stores that satisfy more customers than ever.」

「As a measure to strengthen our channels, we reviewed the store concept for our directly operated stores. Going forward, we will progressively expand the renewal of these stores, including renovations and relocations to street-level locations, with the aim of acquiring new younger customers.」