Rebranding of the Menicon Brand
First written in FY2017-Q3. 9 of 15 entries say "Advanced", first in FY2019-Q1. Latest entry: FY2023.
The whole theme swung hardest in 2020: 4 of 32 companies on the "Worse" side.
23 other companies' latest entry also says "Advanced".
- FY2023AdvancedAnnual report
「We produced and launched a new television commercial for the Menicon group’s “Miru” stores, featuring Minami Hamabe (浜辺 美波) and titled “Miru: Happy Notes,” and also renewed the uniforms at all “Miru” stores.」
For Miru, we produced and launched a new television commercial and renewed the uniforms at all stores, advancing efforts to strengthen the brand image. - FY2023-Q1AdvancedAnnual report
「As a promotional initiative, we produced a new television commercial for the Menicon group’s “Miru” stores, featuring Minami Hamabe (浜辺 美波) and titled “Miru: Happy Notes,” and launched the commercial on television. We also renewed the uniforms at all “Miru” stores, seeking to create stores that inspire trust and familiarity among customers while strengthening the Miru brand image.」
For the Miru brand, we produced and launched a new television commercial and renewed the uniforms at all stores, advancing efforts to strengthen the brand image. - FY2022RestatedAnnual report
「At our company-operated “Menicon Miru” stores and at 株式会社ダブリュ・アイ・システム’s “Ace Contact,” 富士コンタクト株式会社’s “Fuji Contact” and 株式会社エーアイピー’s “City Contact,” which are contact lens sales companies of the Menicon group, we are working to establish the “Miru” brand nationwide as a retail network offering consistent services.」
The rebranding policy of establishing Miru as the common brand across the group’s sales network is continuing. - FY2021AdvancedAnnual report
「At Menicon company-operated stores and group-affiliated stores, we worked to create an environment where customers can visit with confidence. In addition to posting videos on infection prevention measures on the Miru website, we began offering appointment bookings and product handover through dedicated pickup lockers.」
The Miru brand store experience was expanded into a new retail experience including infection-prevention videos, store reservations, pickup lockers and the AR Shop. - FY2021-Q1AdvancedAnnual report
「The store operates as a “contact lenses × lifestyle concept select shop,” offering products and lifestyle ideas that make everyday life more colorful. In addition to contact lenses, it carries natural and colorful products suited to the Miru brand image, including shampoos, nail products and hand creams, creating a store where customers can experience even more of the joy of choosing.」
The Miru brand was expanded into lifestyle concept stores offering more than contact lens sales, broadening the range of products and the customer experience. - FY2020-Q2AdvancedAnnual report
「At the group-affiliated “Miru” stores, we conducted the “Change Your Look and Miru?” campaign from July.」
A new campaign targeting first-time users was conducted for the Miru brand, putting into practice initiatives to attract new customers to the brand and its stores. - FY2020-Q1AdvancedAnnual report
「Since May, we have been standardizing the shop logos to “Miru” at 株式会社ダブリュ・アイ・システム (Ace Contact), a contact lens sales company of the company and its subsidiaries, 富士コンタクト株式会社 (Fuji Contact), and 株式会社エーアイピー (City Contact). The group’s stores numbered 159 as of 30 June 2019.」
The Miru brand was moved from company-operated stores to concrete rollout across 159 stores of major group-affiliated sales companies. - FY2019AdvancedAnnual report
「At Menicon company-operated stores and group-affiliated sales companies, we are developing the “Miru” brand as a retail network offering consistent services under the slogan, “Committed to seeing.” As a channel enhancement measure, we conducted the “First Time Miru Campaign” to strengthen the brand.」
As part of Menicon’s overall brand renewal, Miru was rolled out as a common brand across company-operated stores and group-affiliated sales companies, with a campaign implemented to strengthen the brand. - FY2019-Q2AdvancedAnnual report
「As a channel enhancement measure, we are developing the common “Miru” brand at our company-operated stores and group-affiliated stores under the slogan, “Committed to seeing.” Based on each company’s store concept, the initiative is intended to combine knowledge and experience shared across the group, enabling us to provide products and services that better meet customers’ needs.」
For the “Miru” store brand, initiatives were expanded beyond external publicity to common deployment at company-operated and group-affiliated stores, enabling the provision of products and services through the sharing of knowledge and experience. - FY2019-Q1AdvancedAnnual report
「As part of our company-wide rebranding strategy, we worked to increase awareness of the “Miru” store brand through external publicity via the media.」
In addition to renewing products and stores, we implemented external publicity for the “Miru” store brand through the media, putting specific measures to increase awareness into practice. - FY2018-Q3RestatedAnnual report
「As part of our company-wide rebranding strategy, we are updating our product packaging and website and advancing the development of the new Menicon brand together with the renewal of our stores.」
Company-wide rebranding integrating the renewal of product packaging, the website and stores is continuing. - FY2018-Q2RestatedAnnual report
「As part of our company-wide rebranding strategy, we are updating our product packaging and website and advancing the development of the new Menicon brand together with the renewal of our stores.」
Company-wide rebranding integrating the renewal of product packaging, the website and stores is continuing. - FY2018-Q1RestatedAnnual report
「As part of our company-wide rebranding strategy, we are updating our product packaging and website and advancing the development of the new Menicon brand together with the renewal of our stores.」
Menicon brand rebranding integrating the renewal of product packaging, the website and stores is continuing. - FY2017RestatedAnnual report
「In conjunction with the 65th anniversary ceremony held last November, we rebranded our product packaging and website and began developing the new Menicon brand. We are integrating the images of our contact lenses, contact lens care products and company-operated stores, and are developing a more appealing Menicon brand based on the concepts of “Japan,” “Brilliance” and “Eyes,” with a brand logo that appeals to younger generations.」
The development of the Menicon brand, integrating the images of its products, care products and company-operated stores, is continuing. - FY2017-Q3First statedAnnual report
「In conjunction with the 65th anniversary ceremony held on 22 November last year, we rebranded our product packaging and website and began developing the new Menicon brand. We are integrating the images of our contact lenses, contact lens care products and company-operated stores, and will develop a more appealing Menicon brand based on the brand concepts of “Japan,” “Brilliance” and “Eyes,” together with a brand logo that appeals to younger generations.」
We began a company-wide brand rebuild integrating the images of our product packaging, website, contact lenses, care products and company-operated stores.