Building a New Sales Model Through Online Customer Service
First written in FY2021-Q3. 3 of 4 entries say "Advanced", first in FY2021. Latest entry: FY2023.
1 other company's latest entry also says "Advanced".
- FY2023AdvancedAnnual report
「The company introduced an online consultation service provided by Menicon-original avatar staff as a new option for customers.」
For online customer service, the company introduced an avatar-based consultation service, putting digital sales and customer contact points in place. - FY2023-Q1AdvancedAnnual report
「As a digital initiative, the company introduced an online consultation service using original avatars. By providing online customer service as a new option for customers, it will offer detailed, individualized service and recommendations tailored to each customer's lifestyle and needs, thereby improving customer satisfaction.」
For online customer service, the company introduced an online consultation service using original avatars and moved to the stage of providing customer-specific recommendations and improving customer satisfaction. - FY2021AdvancedAnnual report
「We also began offering services that facilitate smooth communication with customers in the new era, including the “AR Shop,” which provides a virtual store experience similar to visiting an actual shop, the comprehensive service website “Club Menicon,” and “MENICOiN (Menicoin),” the points issued by the company.」
The online and digital customer-service pathway was expanded to AR Shop, Club Menicon and MENICOiN, launching new means of sales and customer communication. - FY2021-Q3First statedAnnual report
「To establish a new sales model, the company set up a department responsible for online customer service. The department will implement measures that provide information online in advance and guide customers to store appointments, thereby reducing congestion and shortening time spent in stores.」
A department responsible for online customer service was established, launching a new sales and store-visit pathway that guides customers from advance online information to store appointments.