Expanding the product range with smartwatches, mechanical watches and luxury products
First written in FY2020. 9 of 13 entries say "Advanced", first in FY2022-Q2. Latest entry: 2026-08-14.
No other company in this theme has enough history to compare yet.
- 2026-08-14AdvancedEarnings
「As a result, for the Watch business as a whole, net sales increased 32.1% year on year to ¥54.8 billion as the company advanced initiatives to enhance brand value and strengthen high-value-added products. Operating profit increased 62.1% to ¥7.1 billion, mainly due to higher sales of finished watches in North America and higher movement sales.」
The Watch business posted increases in net sales and operating profit as it enhanced brand value and strengthened high-value-added products. - FY2026AdvancedAnnual report
「In the mechanical watch market, which is expected to continue growing, we will develop a new high-end mechanical movement for The CITIZEN, our top-tier brand equipped with a mechanical movement, to drive growth in Citizen mechanical watches and upgrade the product lineup. In addition to Series 8, we will also focus PROMASTER on mechanical watch products.」
The company indicated that it would expand its development focus in mechanical watches and premium products from The CITIZEN and Series 8 to PROMASTER, while proceeding with development of a new high-end mechanical movement. - 2026-05-27AdvancedGeneral Meetings of Shareholders
「Recognizing that the risk of underperformance has increased as a result of changes in the business environment described above, we will prioritize the following 4 issues in our core Watch and Machine Tools businesses.」
Mechanical finished watches, external sales of mechanical movements, Eco-Drive, and high-value-added products were identified as priority issues, providing greater specificity regarding the existing high-value-added watch business. - FY2026-H1AdvancedAnnual report
「As a result, for the watch business as a whole, amid a limited recovery in consumer sentiment due to an uncertain outlook, the company advanced initiatives to enhance the value delivered by its brands and strengthen high-value-added products,」
The company advanced efforts to enhance the value delivered by its brands and strengthen high-value-added products, resulting in watch business revenue of ¥89.3 billion and operating profit of ¥11.7 billion. - FY2025-H1AdvancedAnnual report
「As a result, for the watch business as a whole, amid a limited recovery in consumer sentiment due to the impact of high global inflation, sales increased through efforts to strengthen global brands, premium brands and mechanical watches, with revenue rising 7.9% year on year to ¥84.7 billion.」
The company advanced efforts to strengthen global brands, premium brands and mechanical watches, and revenue from the watch business increased 7.9% year on year. - FY2024AdvancedAnnual report
「In the mechanical watch market, where stable demand is expected to continue, we will strengthen initiatives for The CITIZEN, our top-tier brand equipped with mechanical movements, and Series 8, a brand characterized by a modern, sporty design, to drive growth in Citizen mechanical watches.」
The company identified as a priority the strengthening of mechanical finished watches and external sales of mechanical movements, centered on The CITIZEN and Series 8, as a response to areas less likely to compete directly with smartwatches. - FY2024-Q3RestatedAnnual report
「As a result, for the watch business as a whole, amid concerns about weaker consumer sentiment due to prolonged global inflation, sales increased through efforts to strengthen global brands, premium brands and mechanical watches, with revenue rising 8.4% year on year to ¥127.2 billion.」
The company continued its policy of developing global brands, premium brands and mechanical watches over the medium to long term, and the watch business generated higher revenue. - FY2024-Q1RestatedAnnual report
「As a result, amid concerns over weaker consumer sentiment due to prolonged global inflation, efforts to strengthen global brands, premium brands and mechanical watches helped the watch business post higher sales of ¥37.0 billion, up 5.5% year on year.」
The company continued its policy of expanding product categories by strengthening global brands, premium brands and mechanical watches, and the watch business generated higher revenue. - FY2023-Q3AdvancedAnnual report
「Within watch sales, the domestic market for the CITIZEN brand posted higher sales despite a growing inclination to economize amid rising prices. Premium brands such as The Citizen performed well, as did products including CITIZEN ATTESA Eco-Drive GPS satellite-synchronized watches and limited-edition models commemorating the brand's 35th anniversary.」
The company developed premium brands such as The CITIZEN and ATTESA’s 35th-anniversary limited-edition models, and sales in the high-price and brand segments remained solid. - FY2023-Q2AdvancedAnnual report
「Within watch sales, the domestic market for the CITIZEN brand saw a growing preference for saving amid rising prices, but premium brands including The CITIZEN and limited-edition models commemorating the 35th anniversary of the CITIZEN ATTESA brand performed steadily, resulting in performance in line with the previous year.」
The company continued sales in the high-price and brand segments by developing premium brands and ATTESA’s 35th-anniversary limited-edition models. - FY2022-Q3RestatedAnnual report
「Within watch sales, the domestic market for the “CITIZEN” brand saw the launch of new products including mechanical models of “The CITIZEN,” the highest-end brand, and the mechanical watch brand “CITIZEN Series 8.” However, efforts toward the normalization of economic activity remained weak due to measures to prevent the spread of infection and other factors, and sales recovered only modestly.」
The company continued launching new products such as mechanical models of The CITIZEN and CITIZEN Series 8, but the domestic market recovered only modestly. - FY2022-Q2AdvancedAnnual report
「Within watch sales, the domestic market for the CITIZEN brand worked to stimulate new demand by launching high-priced products, including mechanical models under the top-tier brand The Citizen and the mechanical-watch brand CITIZEN Series 8.」
In line with the policy of developing smartwatches, mechanical watches and luxury products over the medium to long term, the company launched mechanical models of The Citizen and Citizen Series 8. - FY2020First statedAnnual report
「In addition to realizing the benefits of the multi-brand strategy centered on the Citizen brand pursued to date, we will expand our product categories over the medium to long term by developing smartwatches, mechanical watches and luxury products, which are expected to grow in the future.」
The company set out a goal of expanding its product range by adding smartwatches, mechanical watches and luxury products as areas to develop over the medium to long term, alongside its existing multi-brand strategy.