Restructuring the Movement Business and Establishing a Profit Base
First written in FY2020. 9 of 16 entries say "Advanced", first in FY2021-Q1. Latest entry: 2026-08-14.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「Movement sales increased as analog quartz movements remained firm and mechanical movements performed well in each region against a backdrop of rising demand.」
Both analog quartz and mechanical movements remained firm, resulting in higher movement sales. - FY2026-H1AdvancedAnnual report
「Movement sales increased as analog quartz movements remained firm and mechanical movements performed well in each region.」
Both analog quartz and mechanical movements remained firm, resulting in higher movement sales. - FY2025-H1AdvancedAnnual report
「Movement sales increased as analog quartz movements showed weakness in major markets and mechanical movements also saw cautious purchasing amid weak market conditions in China, but sales to Western markets remained firm.」
While analog quartz movements and mechanical movements for China were weak, sales to Western markets remained firm, resulting in higher overall movement sales. - FY2024AdvancedAnnual report
「Movement sales increased as firm mechanical movement sales offset cautious activity in analog quartz movements amid concerns about an economic downturn in Western markets.」
While analog quartz movements saw cautious activity, mechanical movements remained firm, resulting in higher overall movement sales. The company also indicated a policy of advancing manufacturing automation, rationalization and the development of higher-value-added products. - FY2024-Q3RestatedAnnual report
「Movement sales were broadly unchanged from the previous year, as firm mechanical movement sales offset cautious activity in analog quartz movements amid concerns about an economic downturn in Western markets.」
While mechanical movements remained firm, analog quartz movements saw cautious activity amid concerns about an economic downturn in Western markets, leaving movement sales broadly unchanged from the previous year. - FY2024-Q2AdvancedAnnual report
「Movement sales were broadly unchanged from the previous year, as firm mechanical movement sales offset cautious activity in analog quartz movements amid concerns about an economic downturn in Western markets.」
Following the decline in revenue in the previous quarter, firm mechanical movement sales helped keep movement sales broadly in line with the previous year. - FY2024-Q1WorsenedAnnual report
「Movement sales declined as analog quartz movements saw cautious activity amid concerns about an economic downturn in Western markets.」
Amid concerns about an economic downturn in Western markets, analog quartz movement sales saw cautious activity, resulting in lower movement sales. - FY2023-Q3WorsenedAnnual report
「Movement sales declined as demand for mechanical movements fell due to the downturn in the Chinese market and other factors, while analog quartz movements saw cautious activity amid concerns about an economic downturn in Western markets.」
Demand for mechanical movements declined due to the downturn in the Chinese market, while analog quartz movements also saw cautious activity amid concerns about an economic downturn in Western markets, resulting in lower movement sales. - FY2023-Q2WorsenedAnnual report
「Movement sales declined as demand for mechanical movements fell due to the downturn in the Chinese market and other factors, while analog quartz movements saw cautious activity amid concerns about an economic downturn in Western markets.」
Demand for mechanical movements declined due to the downturn in the Chinese market, while analog quartz movements also saw cautious activity amid concerns about an economic downturn in Western markets, resulting in lower movement sales. - FY2023-Q1Decline in mechanical movement demand and strong analog quartz performanceAnnual report
「Movement sales increased as analog quartz movements performed well, despite lower demand for mechanical movements due to the downturn in the Chinese market and other factors.」
While demand for mechanical movements declined due to the downturn in the Chinese market and other factors, analog quartz movements performed well, resulting in higher movement sales. - FY2022-Q3RestatedAnnual report
「Movement sales increased as mechanical movements remained firm and high-value-added analog quartz movements, including those for the North American market, also grew in sales.」
In addition to mechanical movements, high-value-added analog quartz movements also increased sales, and movement sales continued to generate higher revenue. - FY2022-Q2AdvancedAnnual report
「Movement sales increased as mechanical movements remained firm and high-value-added analog quartz movements, including those for the North American market, also grew in sales.」
In addition to mechanical movements, high-value-added analog quartz movements for North America and other markets also increased sales, resulting in higher revenue in product areas targeted for restructuring. - FY2021-Q1AdvancedAnnual report
「In recent years, the market for analog quartz watches in the mass-market price range has continued to contract due to the expansion of the smartwatch market and other factors. Accordingly, demand for analog quartz movements in our external movement sales business has also been declining, and we have pursued earnings improvements at our consolidated subsidiary シチズン時計マニュファクチャリング株式会社 through rationalization of analog quartz movement production and cost reductions. However, market conditions for analog quartz movements in our external movement sales business have become increasingly difficult, and a significant recovery in demand is not expected over the medium to long term. We therefore resolved to recruit voluntary retirees to optimize our workforce in line with future analog quartz movement production volumes.」
Following an explanation that a recovery in demand for analog quartz movements was not expected over the medium to long term, the measures progressed from production rationalization and cost reductions to workforce optimization through the planned recruitment of 550 voluntary retirees. - FY2020First statedAnnual report
「To improve profitability in the movement business, we will optimize production volumes for analog quartz movements and rebuild our manufacturing structure to match demand. In addition to production innovation for movements, we will pursue cost reductions by promoting rationalization, including the consolidation and discontinuation of calibers. Furthermore, to capture steady demand for mechanical movements, we will establish a stable earnings base by implementing pricing strategies suited to demand.」
The company provided its first specific description of the movement business restructuring, combining optimization of analog quartz production volumes, rebuilding the manufacturing structure, consolidation and discontinuation of calibers, and pricing strategies.