Brand Building and Multi-Brand Strategy in the Watch Business

「In North America, one of the overseas markets, sales through travel retail performed well in addition to the main distribution channels of department stores, jewelry chains and specialty stores, driven by expanded sales of global sub-brands such as PROMASTER, Citizen L and ATTESA. The company's own e-commerce sales also grew significantly, led by high-priced models, resulting in higher sales.」

「In North America, sales increased as sales of global sub-brands such as PROMASTER, CITIZEN L, and ATTESA expanded. In addition to the main distribution channels of department stores, jewelry chains, and specialty stores, the travel retail channel also performed well, while the company’s own e-commerce business grew sharply, particularly for high-priced models.」

「In North America, one of the overseas markets, sales through travel retail performed well in addition to the main distribution channels of department stores and jewelry chains, driven by expanded sales of global sub-brands such as PROMASTER and ATTESA. The company's own e-commerce sales also grew significantly, resulting in higher sales.」

「Within watch sales, the domestic market for the CITIZEN brand posted higher sales despite weaker consumer sentiment amid rising prices, as core brands such as ATTESA and xC and premium brands such as The Citizen performed well, while growing inbound demand also contributed. The BULOVA brand posted higher sales in its core North American market, where sales through key channels such as jewelry chains and department stores remained solid and online sales also grew.」

「As a result, amid concerns over weaker consumer sentiment due to prolonged global inflation, efforts to strengthen global brands, premium brands and mechanical watches helped the watch business post higher sales of ¥127.2 billion, up 8.4% year on year. Operating profit increased 16.9% year on year to ¥18.4 billion, supported by higher sales and ongoing efforts to improve profitability.」

「As a result, amid concerns over weaker consumer sentiment due to prolonged global inflation, efforts to strengthen global brands, premium brands and mechanical watches helped the watch business post higher sales of ¥78.5 billion, up 7.0% year on year. Operating profit increased 15.9% year on year to ¥10.2 billion, supported by higher sales and ongoing efforts to improve profitability.」

「As a result, amid concerns over weaker consumer sentiment due to prolonged global inflation, efforts to strengthen global brands, premium brands and mechanical watches helped the watch business post higher sales of ¥37.0 billion, up 5.5% year on year.」

「The watch business has adopted the vision “Connecting a prosperous future (toki),” shared with the Group vision, and “Crafting a new tomorrow.” It will pursue three priority strategies: the global brand strategy; the premium-brand and mechanical-watch strategy; and the continued strengthening of customer touchpoints and use of data, through clearer brand positioning in global markets and an improved customer experience.」

「Within watch sales, the domestic market for the CITIZEN brand posted higher sales despite a growing inclination to economize amid rising prices. Premium brands such as The Citizen performed well, as did products including CITIZEN ATTESA Eco-Drive GPS satellite-synchronized watches and limited-edition models commemorating the brand's 35th anniversary.」

「Meanwhile, in its core North American market, the BULOVA brand's sales through department stores and online channels remained solid, while the recovery in travel-retail sales also contributed, resulting in higher sales.」

「Meanwhile, in its core North American market, the BULOVA brand posted higher sales as brick-and-mortar sales, including through jewelry chains, continued to grow. A significant recovery in sales through travel retail also contributed.」

「In its core North American market, the BULOVA brand posted significantly higher sales in both e-commerce and brick-and-mortar channels, resulting in higher sales.」

「Within watch sales, the domestic market for the CITIZEN brand worked to stimulate new demand by launching high-priced products, including mechanical models under the top-tier brand The Citizen and the mechanical-watch brand CITIZEN Series 8.」

「In its core North American market, the BULOVA brand posted higher sales as brick-and-mortar sales, in addition to strong e-commerce sales, showed a strong recovery.」

「Although BULOVA's e-commerce sales remained solid, overall sales, particularly in North America, declined, and the other brands also posted lower sales.」

「For the multi-brand business, although sales of the BULOVA brand were beginning to recover, they declined significantly, particularly in its core North American market, while the other brands also posted lower sales.」

「For the multi-brand business, the BULOVA brand posted a significant sales decline in its core North American market, while the other brands also posted lower sales.」

「For the multi-brand business, the BULOVA brand posted a significant sales decline in its core North American market, while the other brands also posted lower sales.」

「The BULOVA brand sought to bolster sales through internet sales, mainly in North America, in response to the reorganization of brick-and-mortar stores and other factors, but sales declined. Other brands also posted lower sales.」

「The BULOVA brand remained solid despite the downturn caused by the reorganization of brick-and-mortar stores and other factors, but other brands struggled, mainly in overseas markets, resulting in lower sales for the multi-brand business as a whole.」

「For the multi-brand business, the BULOVA brand was unable to fully offset the downturn in the watch market caused by weak department-store and jewelry-chain sales and the reorganization of brick-and-mortar stores with growing internet distribution, resulting in lower sales.」

「For the multi-brand business, Frederique Constant struggled amid challenging market conditions and other factors, while the BULOVA brand performed well in North America, led by new products. As a result, the multi-brand business as a whole posted higher sales.」

「For the multi-brand business, the BULOVA brand remained solid in North America, while Frederique Constant struggled amid challenging market conditions and other factors, resulting in lower sales for the multi-brand business as a whole.」

「As a result, while the multi-brand strategy under the medium-term management plan had a certain effect, demand recovery in the domestic finished-watch market and the movement market fell short of expectations, resulting in watch-business net sales of ¥35.8 billion, down 1.5% year on year.」

「As a result, although the recovery in demand for mid-priced products was slower than anticipated, the effects of the multi-brand strategy and other measures under the medium-term management plan helped the watch business post net sales of ¥163.7 billion, up 0.1% year on year. Operating profit increased 11.7% year on year to ¥16.1 billion, supported by higher average product prices due in part to strong sales of high-priced products, one of the priority measures, as well as improved profitability from the product mix.」

「Within watch sales, the domestic market for the CITIZEN brand saw a marked recovery in inbound demand, particularly in urban areas. High-priced products such as the company's Eco-Drive One and CAMPANOLA limited editions, The Citizen, and PROMASTER, which introduced new products alongside core product ATTESA, also performed well.」

「Demand for high-priced products among affluent consumers became particularly pronounced from July onward. Luxury products such as limited-edition Eco-Drive One and Campanola models and The Citizen models with Japanese washi paper dials performed well, while core products such as ATTESA and xC also remained solid.」

「In the domestic market for the “CITIZEN” brand, new products performed well, including the world's first Citizen Watch Group flagship store at the GINZA SIX commercial complex in Ginza, Tokyo, the 30th-anniversary model of the leading men's brand ATTESA, and the third annual LIGHT IN BLACK campaign, which helped expand the market share of GPS satellite radio-controlled watches.」

「In addition to the strong performance of the newly launched Citizen L collection for women, sales of xC Sakura Pink models featuring a new color developed with our proprietary surface-hardening technology also increased, further consolidating our position as the No. 1 women's brand.」

「Under the slogan “From Products to Brands,” we will make the Citizen brand business the core of growth and advance our multi-brand strategy. We will position Japan and North America as priority markets and pursue them thoroughly.」

「Under the slogan “From Products to Brands,” we will make the Citizen brand business the core of growth and advance our multi-brand strategy. We will position Japan and North America as priority markets and pursue them thoroughly.」

「Under the slogan “From Products to Brands,” we will make the Citizen brand business the core of growth and advance our multi-brand strategy. We will position Japan and North America as priority markets and pursue them thoroughly.」