Contents of this document
- Expansion of in-store demonstration sales
- Entry into the live-commerce market
- Expansion of product pages and live demonstration services using generative AI
- In-house use of AI for operations
- Integrated promotional model linking television shopping, social media, online advertising and live demonstration sales
- Direct imports of products from overseas
- Number of products developed40 Products
- Number of AI avatar-enabled products50 Products
| Item | Details |
|---|---|
| Document type | Presentation materials for financial results |
| Fiscal Period Covered | Fiscal year ending February 2027, second quarter |
| Net Sales | ¥1,052 million (YoY -7.4%) |
| Operating profit | ¥15 million |
| Ordinary income | ¥18 million |
| Net income | ¥12 million |
| Gross Profit Margin | 40 |
| Operating profit margin | 1.5 |
| Selling, general and administrative expenses | ¥405 million |
| Full-year earnings forecast | Net Sales ¥1,802 million / Operating profit ¥1 million / Ordinary income ¥2 million / Net income for the current fiscal year ¥1 million / Earnings per share ¥0.54 |
| Segment results | Segment Single segment: live demonstration sales business / Revenue by Sales Channel TV mail-order sales ¥514 million (YoY -7.6%) / Internet Retail ¥307 million (YoY -5.3%) / Vendor sales ¥185 million (YoY -11.7%) / Sales promotion ¥19 million (YoY +38.6%) / Demo Kau ¥20 million (YoY +4.7%) / Wakutan ¥4 million (YoY -55.7%) / Other ¥0 million (YoY -16.5%) |
| Breakdown of Factors Affecting the Change | Selling, general and administrative expenses Total ¥-92 million / Selling Expenses ¥-14 million / General and administrative expenses ¥-41 million / Personnel Expenses ¥-38 million |
| Key KPIs | Indicator name Number of products developed / Value 40 Products / Year on year against the same period last year Not disclosed, Indicator name Number of AI avatar-enabled products / Value 50 Products / Year on year against the same period last year Not disclosed |
| Number of employees | Number of Employees 37 People / Record date End of February 2026 |
| New initiatives | Expansion of in-store demonstration sales, Entry into the live-commerce market, Expansion of product pages and live demonstration services using generative AI, In-house use of AI for operations, Integrated promotional model linking television shopping, social media, online advertising and live demonstration sales, Direct imports of products from overseas |
Items this document does not state (16)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Because, in addition to the gross profit margin improving from 39.2% to 40.0%, selling, general and administrative expenses were reduced by ¥92 million through optimization of advertising and promotional expenses, increased social media outreach and the in-house use of AI for operations.