Sales Promotion Through Media Exposure and Collaboration Campaigns

「After its launch in March 2026, the popular product “Guilty Carbonated NOPE,” which exceeded 20 million units shipped in just 1 week, was used in collaboration drinks offered at affordable prices to enhance the product lineup and appeal to new customer segments.」

「To increase customer attraction, our group conducted a collaboration with the TV anime “Dandadan,” using limited-edition menus and campaigns to encourage visits by new customers and increase visit frequency among existing customers.」

「To raise awareness of its products, the group set up a booth at the "Craft Gyoza Festival with World Beer and Gourmet Stadium 2025" held in Hiroshima Prefecture, and launched the "Sui Gin Soda Championship" campaign and the summer-limited "Iced Draft Beer." It focused on increasing units sold and average spend per customer. The group also actively worked to acquire new customers through collaboration projects with the TV anime Oblivion Battery and Dandadan.」

「Against this backdrop, the group planned various drink campaigns, including the "Draft Beer Half-Price Campaign" and the "Four Major Brewers' Drinks Best Match Campaign," focusing on increasing units sold and average spend per customer. It also held collaboration projects with The New Prince of Tennis, Oblivion Battery and the theatrical anime Ganbatte Ikimasshoi, among others, and worked to acquire new customers.」

「To make dining at Niku-jiru Gyoza no Dandadan more enjoyable, the group offered limited-time drinks such as Tako Highballs and Ichiro's Malt Highballs, as well as a collaboration project with The New Prince of Tennis. These initiatives helped sales remain firm.」

「Against this backdrop, in response to recent increases in the costs of ingredients, labor, utilities and other expenses, the group implemented product price revisions from 16 March 2023. Following the price revisions, average customer spend increased and visitor numbers remained firm. In addition, the group worked to increase awareness of the Dandadan brand by opening a pop-up shop at Tokyo Dome, conducting collaboration projects and participating in the Craft Gyoza Festival, among other initiatives.」

「Against this backdrop, the group opened a pop-up shop at Tokyo Dome and conducted a collaboration with the anime Blue Lock to increase awareness of the Dandadan brand.」

「The company also conducted collaboration projects leveraging intellectual property (IP) to encourage visits by new customers.」

「The company also undertook initiatives to raise awareness through exposure in various media and collaboration projects leveraging intellectual property (IP).」

「In addition to operating stores while implementing infection-control measures, the group offered takeout and delivery services and online sales through its e-commerce site to meet a range of customer needs. Coverage of the group's stores and products in various media, as well as collaboration campaigns, also contributed to sales.」