Activating general kimono customers originating from the furisode customer base
First written in FY2016. 18 of 39 entries say "Worsened", first in FY2017-Q3. Latest entry: 2026-11-09.
Kyoto Kimono Yuzen Holdings moved to the "Worse" side of this theme in 2017.
0 other companies' latest entry also says "Other".
- 2026-11-09OtherResults presentation
「催事スケジュール等の変更により、受注高は前年同期比△9.6％となったものの、計画通りに推移。」
一般呉服等は前年同期比で減少した一方、既存顧客との接点強化や収益性管理を継続し、計画通りの進捗と説明している。 - FY2026Narrowing decline in general kimono order intakeAnnual report
「For “general kimono” and other products, the company worked to secure orders by strengthening initiatives targeting its customer base and reinforcing profitability management. However, orders fell 1.7% year on year due to the closure of some stores following the review of the store network carried out during the fiscal year ending March 2025.」
As a result of strengthening initiatives targeting its customer base and advancing profitability management, the decline in orders for general kimono and other products narrowed from 22.0% year on year to 1.7%, although orders remained below the previous year’s level. - FY2026-H1AdvancedAnnual report
「Measures to strengthen contact with existing customers, manage profitability and reactivate dormant customers continued to produce results for “general kimono” and other products. However, orders fell 4.0% year on year due to the closure of some stores following the review of the store network carried out in the previous fiscal year, although they remained generally on track against plan.」
Measures to strengthen contact with existing customers, manage profitability and reactivate dormant customers are producing results. Orders fell 4.0% year on year due to store closures, but were generally on track against plan. - FY2025WorsenedAnnual report
「The company has established and clarified its internal management structure and is steadily addressing the identified initiatives, but these efforts have not yet translated into higher revenue. As a result, orders for general kimono and other products in the current consolidated fiscal year fell 22.0% year on year.」
Although the company established management systems for event profitability, customer acquisition, approaches by customer profile and new customer acquisition, orders for general kimono and other products fell 22.0% year on year. - FY2025-H1WorsenedAnnual report
「To improve profitability, the company reviewed its event formats, product mix and pricing, including reducing out-of-store events and shifting to in-store events. However, the new event operations failed to gain traction, and orders for “general kimono” and other products fell 17.9% year on year.」
The company shifted from out-of-store events to in-store events and reviewed its product mix and pricing, but the new event operations failed to gain traction, and orders for general kimono and other products fell 17.9% year on year. - FY2024WorsenedAnnual report
「Orders for “general kimono” and other products from existing customers fell 23.7% year on year, significantly missing the plan, due to the continued reactionary decline following the large-scale in-store events held in the previous fiscal year and difficulties in acquiring new customers.」
Orders for general kimono and other products from existing customers fell 23.7% year on year due to the reactionary decline following the large-scale in-store events and difficulties in acquiring new customers. - FY2024-Q3WorsenedAnnual report
「Orders for “general kimono” and other products from existing customers fell 28.6% year on year, as the reactionary decline following the large-scale in-store events held in the previous fiscal year continued from the beginning of the period.」
The reactionary decline following the large-scale in-store events held in the previous fiscal year continued from the beginning of the period, and orders for general kimono and other products from existing customers fell 28.6% year on year. - FY2024-Q2WorsenedAnnual report
「Orders for “general kimono” and other products from existing customers fell 27.5% year on year, as the reactionary decline following the large-scale in-store events held in the previous fiscal year continued from the beginning of the current fiscal year.」
The reactionary decline following the large-scale in-store events held in the previous fiscal year continued, and orders for general kimono and other products from existing customers fell 27.5% year on year. - FY2024-Q1WorsenedAnnual report
「Orders for “general kimono” and other products from existing customers fell 24.9% year on year due to a significant reactionary decline following the large-scale in-store events held throughout the previous fiscal year.」
Orders for general kimono and other products from existing customers fell 24.9% year on year due to the reactionary decline following the large-scale in-store events held throughout the previous fiscal year. - FY2023AdvancedAnnual report
「Orders for “general kimono” and other products from existing customers increased 12.6% year on year, as sales remained strong, led by high-value items, after the company actively held events while continuing efforts to prevent the spread of infection.」
By actively holding events while implementing measures to prevent the spread of infection, strong sales led by high-value items drove a 12.6% year-on-year increase in orders for general kimono and other products from existing customers. - FY2023-Q3AdvancedAnnual report
「Although orders for “general kimono” and other products from existing customers were affected by a reactionary decline following the large-scale tour-style events held the previous autumn, sales remained strong, led by high-value items, during the cumulative nine-month period of the current fiscal year as a result of actively holding events while continuing efforts to prevent the spread of infection, increasing 15.0% year on year.」
Despite the reactionary decline following the large-scale tour-style events held the previous autumn, the company actively held events while implementing measures to prevent the spread of infection, and orders for general kimono and other products from existing customers increased 15.0% year on year. - FY2023-Q2AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 27.0% year on year, as active efforts to hold events continued while preventing the spread of infection, resulting in strong sales, particularly of high-priced products.」
By actively holding events while implementing measures to prevent the spread of infection, orders for general kimono and other products from existing customers, led by high-value items, increased 27.0% year on year. - FY2023-Q1AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 19.0% year on year, as active efforts to hold events while preventing the spread of infection increased customer traffic and performance remained strong.」
By actively holding events while implementing measures to prevent the spread of infection, the company increased customer traffic, and order intake for general kimono and other products targeting existing customers increased 19.0% year on year. - FY2022AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 22.6% year on year, as events were held actively while efforts were made to prevent the spread of infection, and performance remained firm.」
By actively holding events while implementing measures to prevent the spread of infection, order intake for general kimono and other products targeting existing customers increased 22.6% year on year. - FY2022-Q3AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 29.1% year on year, as events were held actively while efforts were made to prevent the spread of infection, and performance remained firm.」
By actively holding events while taking measures to prevent the spread of infection, order intake for general kimono and other products targeting existing customers, including furisode customers, increased 29.1% year on year. - FY2022-Q2AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 46.1% year on year, as events were held actively while efforts were made to prevent the spread of infection, and performance remained firm.」
As a result of actively holding events while implementing measures to prevent the spread of infection, order intake for general kimono and other products targeting existing customers increased 46.1% year on year. - FY2022-Q1AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 381.8% year on year, as the previous fiscal year was significantly affected by temporary store closures.」
Against the low base created by temporary store closures in the previous fiscal year, order intake for general kimono and other products targeting existing customers increased 381.8% year on year. - FY2021WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 25.9% year on year due to the effects of temporary store closures, subsequent changes to the event schedule and other effects on attendance at the events themselves.」
Order intake for general kimono and other products targeting existing customers originating from the furisode customer base declined 25.9% year on year due to the effects of temporary store closures, changes to the event schedule and reduced attendance. - FY2021-Q3WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 31.0% year on year due to the effects of temporary store closures and subsequent changes to the event schedule.」
Order intake for general kimono and other products targeting existing customers declined 31.0% year on year due to the effects of temporary store closures and changes to the event schedule. - FY2021-Q2WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 44.5% year on year due to the effects of temporary store closures and subsequent changes to the event schedule.」
Order intake for general kimono and other products targeting existing customers declined 44.5% year on year due to the effects of temporary store closures and changes to the event schedule. - FY2021-Q1WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 82.6% year on year as events were cancelled due to temporary store closures.」
Order intake for general kimono and other products targeting existing customers declined 82.6% year on year due to event cancellations, representing a substantial deterioration in the results of customer activation. - FY2020AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 16.4% year on year, despite the impact of the spread of COVID-19 infections from February onward.」
For the full fiscal year, including the period from February onward affected by COVID-19, order intake for general kimono and other products targeting existing customers originating from the furisode customer base increased 16.4% year on year. - FY2020-Q3AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 17.7% year on year, as the company focused on holding new events and strengthening its sales capabilities.」
As a result of focusing on holding new events and strengthening sales capabilities, order intake for general kimono and other products targeting existing customers increased 17.7% year on year. - FY2020-Q2AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 17.3% year on year, as the company focused on holding new events and strengthening its sales capabilities.」
As a result of focusing on holding new events and strengthening sales capabilities, order intake for general kimono and other products targeting existing customers increased 17.3% year on year. - FY2020-Q1AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 20.1% year on year, as the company focused on holding new events and strengthening its sales capabilities.」
As a result of focusing on holding new events and strengthening sales capabilities, order intake for general kimono and other products targeting existing customers increased 20.1% year on year, representing a concrete recovery from the declines through the previous quarter. - FY2019-Q3WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 6.0% year on year.」
Order intake for general kimono and other products targeting existing customers declined 6.0% year on year, with the decline widening from the previous quarter's 0.8% year-on-year decrease. - FY2019-Q2WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 0.8% year on year.」
Reversing the previous quarter's 1.5% year-on-year increase, order intake for general kimono and other products targeting existing customers declined 0.8% year on year. - FY2019-Q1AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 1.5% year on year, partly due to the effect of introducing new events.」
Partly due to the effect of introducing new events, order intake for general kimono and other products targeting existing customers increased 1.5% year on year. - FY2018WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 17.9% year on year, primarily due to a decrease in customer traffic.」
Order intake for general kimono and other products originating from the furisode customer base declined 17.9% year on year, primarily due to lower customer traffic, resulting in a deterioration in the outcome of existing-customer activation. - FY2018-Q3WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 19.7% year on year due to a decrease in customer traffic.」
Order intake for general kimono and other products targeting existing customers declined 19.7% year on year due to lower customer traffic, and the challenges in activating existing customers continued. - FY2018-Q2WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 25.5% year on year due to a decrease in customer traffic.」
Order intake for general kimono and other products targeting existing customers declined 25.5% year on year due to lower customer traffic, deteriorating further from the previous quarter's decline. - FY2018-Q1WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 27.7% year on year, due mainly to a decrease in orders from off-site events.」
Order intake for general kimono and other products originating from the furisode customer base declined 27.7% year on year, mainly due to a decrease in orders from off-site events, indicating a deterioration in the results of existing-customer activation. - FY2017WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 8.8% year on year, due mainly to a decrease in orders from off-site events.」
Order intake for general kimono and other products declined 8.8% year on year, resulting in a deterioration in the outcome of existing-customer activation. - FY2017-Q3WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 7.9% year on year, due mainly to a decrease in orders from off-site events.」
Order intake for general kimono and other products declined 7.9% year on year, with the decline widening from the 1.9% year-on-year decrease in the previous quarter. The decline in orders was concentrated mainly in off-site events. - FY2017-Q2Continued decline in general kimono order intakeAnnual report
「Order intake for general kimono and other products targeting existing customers declined 1.9% year on year.」
Order intake for general kimono and other products declined 1.9% year on year, indicating that the decline related to the activation of existing customers continued. - FY2017-Q1Decline in general kimono order intakeAnnual report
「Order intake for general kimono and other products targeting existing customers declined 4.0% year on year.」
Order intake for general kimono targeting furisode customers declined 4.0% year on year. - FY2016First statedAnnual report
「The Group sells general kimono to existing customers acquired through furisode sales, and will continue expanding attractive products and events to further activate its entire existing customer base.」
The company indicates that it aims to expand customer relationships from furisode sales to general kimono and activate its entire existing customer base.