Expanding the product and event lineup and increasing customer club enrollment
First written in FY2016. 14 of 31 entries say "Worsened", first in FY2018-Q1. Latest entry: FY2025.
Kyoto Kimono Yuzen Holdings moved to the "Worse" side of this theme in 2017.
4 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「For “general kimono” and other products from existing customers, the company established multiple project teams and worked to manage the profitability and customer attendance of each event, systematize approaches based on customer profiles and acquire new customers by providing opportunities to wear kimono.」
In addition to its conventional event operations, the company developed concrete systems involving multiple project teams, event-specific profitability and customer attendance management, approaches by customer profile and new customer acquisition. However, orders for general kimono and other products are declining. - FY2025-H1WorsenedAnnual report
「To improve profitability, the company reviewed its event formats, product mix and pricing, including reducing out-of-store events and shifting to in-store events. However, the new event operations failed to gain traction, and orders for “general kimono” and other products fell 17.9% year on year.」
The company advanced its policy of shifting the focus from large-scale and out-of-store events to in-store events, but the new event operations failed to gain traction, and orders from existing customers declined. - FY2024ReframedAnnual report
「In line with “① Review of the cost structure,” the company will shift from events centered on large-scale events to in-store events in order to review the cost structure of events for general kimono and jewelry sales. This is expected to improve store productivity and reduce event expenses. In addition, the company will review pricing for the products it handles and improve the profitability of each event.」
The company has established a policy of shifting from its previous focus on large-scale events to in-store events and improving profitability through lower event expenses, higher store productivity and revised pricing. - FY2024-Q3WorsenedAnnual report
「Orders for “general kimono” and other products from existing customers fell 28.6% year on year, as the reactionary decline following the large-scale in-store events held in the previous fiscal year continued from the beginning of the period.」
For events related to measures to increase orders for general kimono, the reactionary decline following the large-scale in-store events held in the previous fiscal year continued, and orders fell 28.6% year on year. - FY2024-Q2WorsenedAnnual report
「Orders for “general kimono” and other products from existing customers fell 27.5% year on year, as the reactionary decline following the large-scale in-store events held in the previous fiscal year continued from the beginning of the current fiscal year.」
For events related to expanding orders for general kimono, the reactionary decline following the large-scale in-store events held in the previous fiscal year continued, and orders fell 27.5% year on year. - FY2024-Q1WorsenedAnnual report
「Orders for “general kimono” and other products from existing customers fell 24.9% year on year due to a significant reactionary decline following the large-scale in-store events held throughout the previous fiscal year.」
Orders for general kimono through events fell 24.9% year on year due to a reactionary decline following the large-scale in-store events held throughout the previous fiscal year. - FY2023AdvancedAnnual report
「Orders for “general kimono” and other products from existing customers increased 12.6% year on year, as sales remained strong, led by high-value items, after the company actively held events while continuing efforts to prevent the spread of infection.」
The company continued expanding orders for general kimono and other products from existing customers by combining active event implementation with measures to prevent the spread of infection, resulting in a 12.6% year-on-year increase. - FY2023-Q3AdvancedAnnual report
「As a result of actively holding events while continuing efforts to prevent the spread of infection, sales remained strong, led by high-value items, during the cumulative nine-month period of the current fiscal year, increasing 15.0% year on year.」
The company actively held events while making measures to prevent the spread of infection a prerequisite, leading to strong sales centered on high-value items and a 15.0% increase in orders for general kimono and other products. - FY2023-Q2AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 27.0% year on year, as active efforts to hold events continued while preventing the spread of infection, resulting in strong sales, particularly of high-priced products.」
The company actively held events while making measures to prevent the spread of infection a prerequisite, leading to strong sales centered on high-value items and a 27.0% increase in orders for general kimono and other products. - FY2023-Q1AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 19.0% year on year, as active efforts to hold events while preventing the spread of infection increased customer traffic and performance remained strong.」
The company actively held events alongside measures to prevent the spread of infection, leading to an increase in customer attendance and a 19.0% increase in orders for general kimono and other products. - FY2022AdvancedAnnual report
「Orders for “general kimono” and other products from existing customers increased 22.6% year on year, as the company actively held events while working to prevent the spread of infection and sales remained firm.」
Active implementation of events while taking measures to prevent the spread of infection led to a 22.6% year-on-year increase in orders for general kimono and other products, indicating progress in revitalizing customers through events. - FY2022-Q3AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 29.1% year on year, as events were held actively while efforts were made to prevent the spread of infection, and performance remained firm.」
The company actively held events while making measures to prevent the spread of infection a prerequisite, and orders for general kimono and other products increased 29.1% year on year. The initiatives showed progress in expanding orders from existing customers through events. - FY2022-Q2AdvancedAnnual report
「Orders for “general kimono” and other products from existing customers increased 46.1% year on year, as the company actively held events while working to prevent the spread of infection and sales remained firm.」
The company actively held events while taking measures to prevent the spread of infection, and orders for general kimono and other products increased 46.1% year on year. The initiatives showed concrete progress in expanding orders from existing customers through events. - FY2021WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 25.9% year on year due to the effects of temporary store closures, subsequent changes to the event schedule and other effects on attendance at the events themselves.」
Orders related to the expansion of general kimono sales through products and events fell 25.9% year on year due to the impact of temporary store closures, changes to the event schedule and customer attendance at events. - FY2021-Q3WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 31.0% year on year due to the effects of temporary store closures and subsequent changes to the event schedule.」
Orders from the events positioned as measures to increase orders for general kimono fell 31.0% year on year due to the impact of temporary store closures and changes to the event schedule. - FY2021-Q2WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 44.5% year on year due to the effects of temporary store closures and subsequent changes to the event schedule.」
Orders related to the expansion of general kimono sales through products and events fell 44.5% year on year due to the impact of temporary store closures and changes to the event schedule. - FY2021-Q1WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 82.6% year on year as events were cancelled due to temporary store closures.」
Orders from the events positioned as measures to increase orders for general kimono fell 82.6% year on year due to event cancellations. - FY2020AdvancedAnnual report
「Against this backdrop, the group actively pursued sales initiatives, including reviewing its product and advertising policies and holding events in new formats. Although orders for “general kimono” and other products from existing customers were affected by the spread of COVID-19 from February onward, orders increased 16.4% year on year.」
The company reviewed its product and advertising policies, held events in new formats and actively pursued sales initiatives, resulting in a 16.4% year-on-year increase in orders for general kimono and other products from existing customers. - FY2020-Q3AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 17.7% year on year, as the company focused on holding new events and strengthening its sales capabilities.」
The company held new events and strengthened its sales capabilities, resulting in a 17.7% year-on-year increase in orders for general kimono and other products from existing customers. The initiatives showed concrete progress in expanding orders through events. - FY2020-Q2AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 17.3% year on year, as the company focused on holding new events and strengthening its sales capabilities.」
The company held new events and strengthened its sales capabilities, resulting in a 17.3% year-on-year increase in orders for general kimono and other products from existing customers. The initiatives showed concrete progress in expanding orders through events. - FY2020-Q1AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 20.1% year on year, as the company focused on holding new events and strengthening its sales capabilities.」
The company held new events and strengthened its sales capabilities, resulting in a 20.1% year-on-year increase in orders for general kimono and other products. The initiatives showed concrete progress in expanding orders from existing customers through events. - FY2019-Q3WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 6.0% year on year.」
While the company held events in new formats, orders for general kimono and other products from existing customers fell 6.0% year on year, deteriorating from the increase in the previous quarter. - FY2019-Q2WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 0.8% year on year.」
While the company reviewed its product mix and held events in new formats, orders for general kimono and other products from existing customers fell 0.8% year on year, deteriorating from the increase in the previous quarter. - FY2019-Q1AdvancedAnnual report
「Order intake for general kimono and other products targeting existing customers increased 1.5% year on year, partly due to the effect of introducing new events.」
The company introduced new events as a measure to increase orders for general kimono, leading to a 1.5% year-on-year increase in orders from existing customers. - FY2018WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 17.9% year on year, primarily due to a decrease in customer traffic.」
While the company has identified expanding the product and event lineup and increasing customer club enrollment as measures to increase orders for general kimono, orders for general kimono and other products fell 17.9% year on year due to a decline in customer attendance. - FY2018-Q3WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 19.7% year on year due to a decrease in customer traffic.」
For the customer acquisition and event-related initiatives positioned as measures to increase orders for general kimono, orders from existing customers continue to decline. - FY2018-Q2WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 25.5% year on year due to a decrease in customer traffic.」
For the customer acquisition and event-related initiatives positioned as measures to increase orders for general kimono, the decline in orders from existing customers has widened to 25.5% year on year. - FY2018-Q1WorsenedAnnual report
「Order intake for general kimono and other products targeting existing customers declined 27.7% year on year, due mainly to a decrease in orders from off-site events.」
For the events positioned as measures to increase orders for general kimono, the decline in orders centered on out-of-store events has widened to 27.7% year on year. - FY2017Continued decline in orders from out-of-store eventsAnnual report
「Order intake for general kimono and other products targeting existing customers declined 8.8% year on year, due mainly to a decrease in orders from off-site events.」
For the events positioned as measures to increase orders for general kimono, a decline in orders centered on out-of-store events was also confirmed for the full fiscal year. - FY2017-Q3Decline in orders from out-of-store eventsAnnual report
「Order intake for general kimono and other products targeting existing customers declined 7.9% year on year, due mainly to a decrease in orders from off-site events.」
Orders declined, particularly from out-of-store events, among the events positioned as measures to increase orders for general kimono. - FY2016First statedAnnual report
「The company will closely examine the cost-effectiveness of each event and seek to improve profitability by reviewing and reducing expenses. It will also work to increase enrollment in its customer club, thereby driving an increase in orders for general kimono.」
The company is using reviews of event cost-effectiveness and expenses, together with higher customer club enrollment, as measures to increase orders for general kimono and improve profitability.