A company-operated, station-front model centered on low prices, high quality and service
First written in FY2017. 13 of 20 entries say "Advanced", first in FY2022-Q2. Latest entry: FY2027-H1.
No other company in this theme has enough history to compare yet.
- FY2027-H1AdvancedAnnual report
「Of the 7 new stores opened, 6 were roadside stores, and the company will continue to actively open stores in both prime locations near train stations and roadside locations.」
The company continued to expand in both prime locations near train stations and roadside locations, with 6 of the 7 new stores opened during the interim accounting period being roadside stores. - FY2026AdvancedAnnual report
「We opened 21 new stores (6 in Tokyo, 1 in Saitama, 2 in Kanagawa, 4 in Chiba, 3 in Ibaraki, 2 in Tochigi, and 3 in Gunma), closed 4 stores, and transferred 1 store from company-operated to franchised operation and 1 from franchised to company-operated operation. As a result, the number of company-operated stores at the end of the fiscal year was 472.」
While maintaining station-front locations, the company expanded its store-opening area, including northern Kanto, and opened 21 new stores. The number of company-operated stores reached 472. - 2026-04-10AdvancedEarnings
「We actively expanded into the northern Kanto region, where we previously had relatively few stores, opening a total of 8 stores in Ibaraki, Tochigi, and Gunma. We also continued opening stores near stations in the Tokyo metropolitan area and are developing new locations to serve more customers.」
The company opened 8 stores across the 3 northern Kanto prefectures while continuing to open stores near stations in the Tokyo metropolitan area. - FY2026-H1AdvancedAnnual report
「While continuing to open stores in front of stations in the Tokyo metropolitan area, we will expand into northern Kanto and neighboring prefectures where we have not previously opened stores, developing a store network that can attract more customers and increasing profit generation. We opened 11 new stores (3 in Tokyo, 1 in Saitama, 2 in Kanagawa, 1 in Tochigi, 1 in Ibaraki, and 3 in Gunma), closed 1 store, and transferred 1 store each from company-operated to franchised and from franchised to company-operated operation, bringing the number of company-operated stores at the end of August to 465. Of the 11 new stores, 7 were roadside stores.」
While maintaining station-front locations, the company expanded store openings into northern Kanto and neighboring prefectures. Of the 11 new stores, 7 were roadside stores, bringing the number of company-operated stores to 465. - FY2025AdvancedAnnual report
「Centered on the Gyoda plant, we aim to strengthen our earnings base by expanding store openings beyond Tokyo and the three surrounding prefectures to 100 stores in northern Kanto and into neighboring prefectures, which represent untapped markets in Japan. In areas near stations and other locations where we have not yet opened stores, we will expand openings in busy commercial districts, shopping malls, station commercial facilities and areas near stations with relatively low passenger traffic, while accelerating openings at roadside locations.」
The company continued diversifying locations, including station-front commercial districts and roadside sites, and presented the specific expansion target of 100 stores in northern Kanto. - FY2025-H1AdvancedAnnual report
「The roadside store Hidakaya Utsunomiya Kamiozo, opened in Utsunomiya, Tochigi Prefecture, a new market area, attracted strong support, with more than 20,000 customers visiting during its first month. This gave us confidence in opening new stores in northern Kanto, where the company has relatively few stores.」
In addition to its traditional focus on the Tokyo metropolitan area, the company entered Utsunomiya, Tochigi Prefecture. More than 20,000 customers visited the roadside store during its first month after opening, and the company stated that it gained confidence in opening new stores in northern Kanto. - FY2025-Q1ReframedAnnual report
「Centered on the Gyoda plant, we will expand store openings beyond the Tokyo metropolitan area into northern Kanto and neighboring prefectures representing untapped domestic markets, with the aim of increasing profit generation.」
In addition to its traditional focus on the Tokyo metropolitan area, the company stated its policy of expanding store openings into untapped markets in northern Kanto and neighboring prefectures, centered on the Gyoda plant. - FY2024AdvancedAnnual report
「We opened 18 new stores (4 in Tokyo, 6 in Kanagawa, 3 in Saitama, 3 in Chiba, and 2 in Ibaraki) and closed 9 stores, bringing the number of company-operated stores at the end of the current fiscal year to 449. We also renovated or refurbished 23 existing stores. Of the 18 new stores, 9 were roadside stores, diversifying the locations and trading areas of new stores.」
The company continued expanding into roadside locations in addition to station-front commercial districts, with 9 of the 18 new stores being roadside stores. It also renovated or refurbished 23 existing stores. - FY2024-Q3AdvancedAnnual report
「Of the 13 new stores opened, 5 were roadside stores. Because roadside stores attract many customers arriving by car and can secure a broad trading area, they target a wide range of customers, from young people to older people, mainly families and businesspeople. All 5 stores had strong openings.」
Regarding the expansion into roadside locations alongside station-front locations, the company states that 5 of the 13 new stores were roadside stores and that all 5 had strong openings. - FY2024-Q1RestatedAnnual report
「In addition to opening stores in traditional station-front commercial districts, we are also opening stores in front of stations with relatively low passenger traffic and at roadside locations.」
The company continues its location strategy of opening stores primarily in station-front commercial districts while also opening stores in front of stations with relatively low passenger traffic and at roadside locations. - FY2023AdvancedAnnual report
「In December, we entered Gunma Prefecture, a new market area, and are now expanding our store network across 1 metropolis and 6 prefectures in the Kanto region. In addition to opening stores in traditional station-front commercial districts, we are opening stores on suburban roadsides and in front of stations with relatively low passenger traffic.」
While maintaining its traditional station-front commercial district model, the company expanded into Gunma Prefecture, suburban roadside locations, and station-front locations with low passenger traffic, bringing its network to 1 metropolis and 6 prefectures in the Kanto region. - FY2022-Q3AdvancedAnnual report
「While continuing to open stores in traditional station-front locations, we also opened 6 roadside stores.」
While continuing to open stores in station-front locations, the company opened 6 roadside stores, providing a specific example of the expansion of its location strategy. - FY2022-Q2AdvancedAnnual report
「We worked to secure sales by responding to customers' takeout and delivery needs under the new lifestyle, developing takeout-only products, introducing the new Tenshinhan (crab omelet rice) dish, and opening stores along major roads. However, due to shorter operating hours and restrictions on serving alcoholic beverages, same-store sales from March to August were 80.2% of the year-earlier period.」
In addition to traditional station-front locations, the company opened roadside stores, providing a specific example of the expansion of its location strategy. - FY2021ReframedAnnual report
「While continuing to open stores in the main commercial districts in front of major stations across the Tokyo metropolitan area’s 1 metropolis and 3 prefectures, we are also opening stores in shopping malls, commercial facilities at stations, and roadside locations, with the aim of creating stores that meet the needs of a broad range of customers.」
The company explicitly stated its policy of expanding beyond its traditional focus on station-front commercial districts to include shopping malls, station commercial facilities, and roadside locations. - FY2021-Q3ReframedAnnual report
「While continuing to open stores in traditional station-front locations, the company also opened stores along roadsides.」
While maintaining its traditional station-front locations, the company has also opened roadside stores, broadening the scope of its location strategy. - FY2019RestatedAnnual report
「Since our founding, we have pursued a company-operated store model based on the concept of a “food stall in front of the station,” offering popular Chinese cuisine centered on ramen, often described as a national food, at low prices with high standards of quality and service.」
The company continues to describe station-front locations, low prices, high standards of quality and service, and company-operated stores as the foundation of its business expansion. - FY2018RestatedAnnual report
「Since our founding, we have pursued a company-operated store model based on the concept of a “food stall in front of the station,” offering popular Chinese cuisine centered on ramen, often described as a national food, at low prices with high standards of quality and service.」
The company continues to describe station-front locations, low prices, high standards of quality and service, and company-operated stores as the foundation of its business expansion. - FY2017First statedAnnual report
「Since our founding, we have pursued a company-operated store model based on the concept of a “food stall in front of the station,” offering popular Chinese cuisine centered on ramen, often described as a national food, at low prices with high standards of quality and service.」
The company explains that station-front locations, low prices, high standards of quality and service, and company-operated stores form the foundation for enhancing corporate value.