Making trading cards a new core business
First written in FY2017. 28 of 47 entries say "Advanced", first in FY2019-Q3. Latest entry: 2026-10-15.
0 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Used products Trading cards 8,100,927 19.2 19.5 New products Trading cards 8,740,329 20.7 6.6」
Used trading-card sales increased 19.5% year on year and new trading-card sales increased 6.6%, with trading cards driving sales as a growth area. - FY2026-H1AdvancedAnnual report
「Within the new-products category, games substantially exceeded the year-earlier level due to stronger demand accompanying the launch of new game hardware, while trading cards and hobby products also performed favorably, resulting in higher total sales for the new-products category.」
New games substantially exceeded the year-earlier level on increased demand accompanying the launch of new game hardware, while new trading cards and hobby products also performed favorably. The company reports results supporting trading cards and related products as growth areas. - FY2025Higher sales of new trading cards, lower sales of used trading cardsAnnual report
「Trading cards 6,776,781 18.6 △2.4 Trading cards 8,201,422 22.5 16.6」
Used trading-card sales declined 2.4% year on year, while new trading-card sales increased 16.6%. Performance diverged between the product categories within trading cards. - FY2025-H1The impact of the reversal in used trading-card market prices has run its course; performance remains firmAnnual report
「Trading cards (hereinafter, “trading cards”) fell below the year-earlier level following the reversal of the benefit from the surge in trading-card prices during the same period of the previous year, but performance has been firm as the impact has run its course.」
The company states that interim sales fell below the year-earlier level following the reversal of the previous year's surge in trading-card prices, but that the impact has run its course and performance is now firm. - FY2025-Q1Decline in used trading-card sales following the reversal of the market surgeAnnual report
「Within the used-products category, games and hobby products performed favorably, while trading cards (hereinafter, “trading cards”) fell below the year-earlier level following the reversal of the benefit from the surge in trading-card prices during the same period of the previous year.」
While continuing its policy of making trading cards a growth area and core business, the company saw used trading-card sales fall below the year-earlier level following the reversal of the previous year's surge in market prices. - FY2024AdvancedAnnual report
「Used products Trading cards 6,940,491 19.7 21.5 New products Trading cards 7,036,284 20.0 38.5」
Used trading-card sales increased 21.5% year on year and new trading-card sales increased 38.5%, with trading cards driving company-wide sales as a growth area and a major core business. - FY2024-Q3RestatedAnnual report
「Sales of new and used trading cards have continued to grow, driven by the recent expansion of the trading-card market.」
Regarding the direction of making trading cards a growth area and core business, sales of new and used trading cards have continued to grow against the backdrop of market expansion. - FY2024-Q2AdvancedAnnual report
「Sales of new and used trading cards (hereinafter, “trading cards”) progressed favorably, driven by the recent expansion of the trading-card market.」
Cumulative second-quarter sales were ¥3,678.389 million for used trading cards and ¥3,251.289 million for new trading cards, up from ¥2,438.531 million and ¥2,252.674 million, respectively, in the same period of the previous year. - FY2024-Q1AdvancedAnnual report
「Sales of new and used trading cards (hereinafter, “trading cards”) progressed favorably, driven by the recent expansion of the trading-card market.」
Regarding the policy of making trading cards a growth area and core business, the company states that first-quarter sales performed favorably against the backdrop of the expanding trading-card market. - FY2023AdvancedAnnual report
「Driven in part by favorable sales of new and used trading cards as a result of the recent expansion of the trading-card market, net sales for the consolidated fiscal year amounted to ¥31,255 million.」
Against the backdrop of the expanding trading-card market, sales of new and used trading cards contributed to company-wide sales growth. Used trading-card sales increased 60.4% year on year, while new trading-card sales increased 39.3%. - FY2023-Q3RestatedAnnual report
「Sales of new and used trading cards (hereinafter, “trading cards”) progressed favorably, driven by the recent expansion of the trading-card market, and total sales exceeded the year-earlier level.」
New and used trading cards have continued to perform favorably against the backdrop of the expanding trading-card market, and total sales have remained above the year-earlier level. - FY2023-Q2AdvancedAnnual report
「Sales of new and used trading cards (hereinafter, “trading cards”) progressed favorably, driven by the recent expansion of the trading-card market, and total sales exceeded the year-earlier level.」
The company states that new and used trading cards performed favorably against the backdrop of the expanding trading-card market, pushing total sales above the year-earlier level. - FY2023-Q1AdvancedAnnual report
「Sales of new and used trading cards progressed favorably, driven by the recent expansion of the trading-card market, and sales of both new and used trading cards exceeded the year-earlier level.」
Regarding the policy of making trading cards a growth area and core business, the company states that sales of new and used trading cards exceeded the year-earlier level against the backdrop of market expansion. - FY2022AdvancedAnnual report
「Used products Trading cards 3,563,741 13.3 86.2 New products Trading cards 3,647,867 13.6 34.4」
Used trading-card sales increased 86.2% year on year, while new trading-card sales increased 34.4%, providing quantitative evidence of the results of measures positioning trading cards as a growth area and core business. - FY2022-Q3RestatedAnnual report
「Meanwhile, sales of new and used trading cards exceeded the year-earlier level, reflecting the recent surge in trading-card popularity and the continued opening of in-store Duel Spaces on the condition that sufficient infection-control measures were implemented.」
Sales of new and used trading cards have continued to exceed the year-earlier level, supported by trading-card popularity and the opening of Duel Spaces subject to infection-control measures. - FY2021AdvancedAnnual report
「Although trading cards were affected by the closure of Duel Spaces following the spread of COVID-19, they recovered from June 2020, with both used and new cards exceeding the previous year.」
The company states that trading cards, which were affected by the closure of Duel Spaces, recovered from June 2020, with both used and new cards exceeding the previous year. - FY2021-Q3RestatedAnnual report
「We also implemented pricing for used games and used trading cards after taking into account popular items, inventory levels and other factors, and these products contributed to increases in sales and gross profit.」
The company states that, for used merchandise including trading cards, pricing based on best-selling products and inventory contributed to higher sales and gross profit. - FY2021-Q2AdvancedAnnual report
「We also implemented pricing for used games and used trading cards after taking into account popular items, inventory levels and other factors, and these products contributed to increases in sales and gross profit.」
The company states that pricing based on inventory and best-selling products contributed to higher trading-card sales and gross profit. - FY2021-Q1WorsenedAnnual report
「Sales of new and used trading cards (hereinafter, “trading cards”) fell below the year-earlier level as all Duel Spaces (trading-card play areas) were closed from February 2020 as a measure against COVID-19.」
The company states that, despite its policy of making trading cards a core business and growth area, sales fell below the year-earlier level due to the closure of all Duel Spaces. - FY2020AdvancedAnnual report
「Against the backdrop of a revitalized market, sales and customer traffic for trading cards improved as the company focused on expanding sales and increasing turnover of new titles and continued offering some used trading cards at lower prices, contributing to earnings improvement.」
The company states that customer traffic and sales improved and earnings improved through expanded sales and increased turnover of new titles and lower-priced sales of used trading cards. - FY2020-Q3RestatedAnnual report
「Against the backdrop of a revitalized market, sales and customer traffic for trading cards improved as the company focused on expanding sales and increasing turnover of new titles and continued offering some used trading cards at lower prices, contributing to earnings improvement.」
The company continues measures to improve customer traffic and sales through expanded sales and increased turnover of new titles and lower-priced sales of used trading cards. - FY2020-Q2RestatedAnnual report
「Against the backdrop of a revitalized market, sales and customer traffic for trading cards improved as the company focused on expanding sales and increasing turnover of new titles and continued offering some used trading cards at lower prices, contributing to earnings improvement.」
As a growth area, trading cards remain subject to measures to secure customer traffic and sales through expanded sales and increased turnover of new titles and lower-priced sales of used trading cards. - FY2020-Q1RestatedAnnual report
「Against the backdrop of a revitalized market, sales and customer traffic for trading cards improved as the company focused on expanding sales and increasing turnover of new titles and offered some used trading cards at lower prices, contributing to earnings improvement.」
The company continues measures to improve customer traffic and sales through expanded sales and increased turnover of new titles and lower-priced sales of used trading cards. - FY2019AdvancedAnnual report
「Against the backdrop of a revitalized market, sales and customer traffic for trading cards improved as the company focused on expanding sales of new titles and offered some used trading cards at lower prices, contributing to earnings improvement.」
The company states that customer traffic and sales improved through expanded sales of new titles and lower-priced sales of used trading cards. - FY2019-Q3AdvancedAnnual report
「In addition, for trading cards, whose sales declined in the previous fiscal year due to rule changes for major titles, the company was able to secure customer traffic and sales at a certain level by focusing on the turnover of new titles and offering some used trading cards at lower prices amid market revitalization.」
The company states that it secured customer traffic and trading-card sales at a certain level through the turnover of new titles and lower-priced sales of used trading cards, indicating concrete progress in measures to make trading cards a growth area. - FY2019-Q2RestatedAnnual report
「For trading cards, whose sales declined in the previous fiscal year due to rule changes for major titles, the company was able to secure customer traffic and sales at a certain level by focusing on the turnover of new titles and offering some used trading cards at lower prices.」
For trading cards, the company continues measures to secure customer traffic and sales at a certain level through the turnover of new titles and lower-priced sales of used trading cards. - FY2019-Q1RestatedAnnual report
「Hobby-product sales, which the company expects to drive future growth, also progressed steadily, while trading cards, both new and used (hereinafter, “trading cards”), showed signs of recovery from the temporary decline in the previous year.」
The company continues to strengthen hobby-product sales as a future growth area while showing signs of recovery in trading cards. - FY2018RestatedAnnual report
「Selective allocation and concentration of management resources (strengthening Furuhon Ichiba stores)」
The company continues to pursue a policy of shifting from a framework focused on expanding individual pillars such as trading cards to concentrating management resources on Furuhon Ichiba stores and used merchandise overall. - FY2018-Q3ReframedAnnual report
「The company has adopted “Creating value centered on used merchandise” as its medium-term vision and will pursue innovation at its “Furuhon Ichiba” stores.」
The focus has shifted from the previous approach of building core businesses centered on expanding the trading-card specialty-store network to innovating and strengthening Furuhon Ichiba stores, centered on used merchandise overall. - FY2018-Q2SoftenedAnnual report
「TCG Park specialty stores: 15 stores」
While pursuing a policy of developing trading cards as a core business, the company decided to close 15 specialty stores in order to restore performance and concentrate management resources in specific areas, narrowing the scope of its trading-card specialty-store operations. - FY2018-Q1RaisedAnnual report
「Selective allocation and concentration of management resources (strengthening the development of hobby products as the next pillar after trading cards)」
In addition to positioning trading cards as a new core business, the company has clearly stated its policy of developing and strengthening hobby products as the next pillar after trading cards, broadening the range of strategic products. - FY2017First statedAnnual report
「Fortunately, trading cards, which the company has focused on in recent years, are developing into a new core business, and it has also begun new alliances centred on used products. …With the aim of rapidly expanding its share in trading cards, which it positions as a strategic product category, the company will actively expand its store network and store-opening areas and develop new customers.」
The company positions trading cards as both a strategic product category and a new core business, and aims to expand its market share by expanding the store network and geographic coverage of its specialist stores.