Launch of New Brands
First written in FY2017-Q1. 11 of 15 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2026.
The whole theme swung hardest in 2025: 1 of 9 companies on the "Worse" side.
14 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「With the expansion of the women’s category as a pillar of our growth strategy, we launched the new brands “Idnès” and “milli de l'air,” while also promoting collaboration with “Classical Elf,” which has strengths in e-commerce operations, to acquire new customer segments.」
Positioned the rollout of new brands as a pillar of the growth strategy involving expansion of the women's category, progressing from the launch of “Idnès” and “milli de l'air” to collaboration with “Classical Elf.” - FY2025-H1AdvancedAnnual report
「Began selling “HusHusH,” a brand developed in collaboration with WORLD CO.,LTD. At stores carrying the brand, this had a certain positive effect in expanding the customer base and increasing women's apparel sales.」
For HusHusH, whose launch was reported in the previous quarter, stated that stores carrying the brand saw a certain positive effect in expanding the customer base and increasing women's apparel sales. - FY2025-Q1AdvancedAnnual report
「Began selling “HusHusH,” a brand developed in collaboration with WORLD CO.,LTD., and sought to increase customer traffic by introducing a new, well-known brand and expertise in creating sales-floor displays.」
Regarding the rollout of new brands, began selling “HusHusH,” a collaborative brand with WORLD CO.,LTD., and introduced the brand's recognition and expertise in creating sales-floor displays. - FY2023-Q3AdvancedAnnual report
「We also sold high-performance activewear with excellent wind resistance and heat retention, following the summer functional items with cooling and moisture-wicking quick-dry properties launched in the first half, as casualwear under “CEDAR CREST,” a brand highly supported by customers at our parent company, CHIYODA CO.,LTD., seeking to enhance the brand's value.」
Expanded CEDAR CREST functional casualwear from summer products with cooling and moisture-wicking quick-dry properties to high-performance activewear with wind resistance and heat retention. - FY2023-Q2AdvancedAnnual report
「Began selling products made with functional materials, such as cooling and moisture-wicking quick-dry fabrics, as casualwear under “CEDAR CREST,” a brand highly supported by customers at our parent company, CHIYODA CO.,LTD.」
Regarding the rollout of new brands and branded products, proceeded with the launch of CEDAR CREST casualwear, a brand supported at the parent company. - FY2022AdvancedAnnual report
「In terms of products, we proposed a lifestyle in which families can enjoy casual fashion by beginning to offer kids' products from the national brand “Dickies” and rolling out “CAPTAIN STAG,” an outdoor brand featuring our original designs, across a full line for men, women and children.」
Launched the Dickies kids' line and rolled out CAPTAIN STAG across a full line for men, women and children using our original designs. - FY2022-Q3AdvancedAnnual report
「As demand for outdoor products rose during the COVID-19 pandemic, newly launched the outdoor brand “CAPTAIN STAG” using eco-friendly materials and Mac House original designs.」
Regarding the rollout of new brands and branded products, newly launched the outdoor brand “CAPTAIN STAG” using eco-friendly materials and original designs. - FY2021RestatedAnnual report
「While sales of seasonal products fell below expectations due to weather conditions, new women's brands such as “Howdy Marie” became hits.」
Continued to report throughout the fiscal year that the new women's brand “Howdy Marie” became a hit. - FY2021-Q3RestatedAnnual report
「Meanwhile, new women's brands such as “Howdy Marie” became hits.」
Continued to report that the new women's brand “Howdy Marie” became a hit. - FY2021-Q2AdvancedAnnual report
「Meanwhile, new women's brands such as “Howdy Marie,” aimed at the women who make up the majority of our store visitors, became hits.」
The filing states that the new women's brand “Howdy Marie” became a hit in addition to the previous rollout of new brands. - FY2017DroppedAnnual reportThis annual securities report contains no identifiable reference to new brands such as NAVY TRAVEL, Nyans World or NAVY JEANS.
- FY2017-Q2AdvancedAnnual report
「For our core bottoms category, we launched “NAVY JEANS,” a carefully developed jeans line using easy-to-wear stretch materials treated with nano-platinum processing to maintain a clean appearance.」
In addition to the existing rollout of new brands, newly launched “NAVY JEANS.” - FY2017-Q1First statedAnnual report
「We also launched the new brands “NAVY TRAVEL,” offering items convenient for travel and business trips, and “Nyans World,” offering apparel and sundries featuring five distinctive cats.」
Established the 2 new brands “NAVY TRAVEL” and “Nyans World,” each with a clearly defined use and theme.