Selling Expenses Exceeding Plan Due to Advertising and Promotional Expenses, Among Other Factors
First written in FY2017-Q2. 25 of 28 entries say "Mitigated", first in FY2017-Q3. Latest entry: 2026-04-14.
The whole theme swung hardest in 2021: 5 of 16 companies on the "Worse" side.
7 other companies' latest entry also says "Mitigated".
- 2026-04-14MitigatedEarnings
「Selling, general and administrative expenses were 90.6% of the previous year’s level, due to decreases in store rent, advertising expenses and personnel expenses.」
Selling, general and administrative expenses were reduced by 9.4% year on year. - FY2025MitigatedAnnual report
「General and administrative expenses decreased by ¥923 million from the previous fiscal year to ¥7,439 million, due to the closure of unprofitable stores and reductions in system-related expenses.」
Selling, general and administrative expenses were reduced by ¥923 million from the previous fiscal year and to 89.0% of the year-earlier level through the closure of unprofitable stores and reductions in system-related expenses. - FY2025-H1MitigatedAnnual report
「Selling, general and administrative expenses decreased 14.5% year on year, due to lower rent, personnel expenses and other costs.」
Selling, general and administrative expenses were reduced 14.5% year on year due to lower rent, personnel expenses and other costs. Efforts to address rising selling expenses and other costs are continuing. - FY2025-Q1MitigatedAnnual report
「Selling, general and administrative expenses decreased 15.3% year on year, due to lower rent, personnel expenses and other costs.」
Selling, general and administrative expenses were reduced 15.3% year on year due to lower rent, personnel expenses and other costs. - FY2024MitigatedAnnual report
「General and administrative expenses decreased by ¥1,212 million from the previous fiscal year to ¥8,362 million, due to efforts to control general and administrative expenses and a reduction in the number of stores.」
Selling, general and administrative expenses were reduced by ¥1,212 million from the previous fiscal year and compressed to 87.3% of the year-earlier level through efforts to control general and administrative expenses and a reduction in the number of stores. - FY2024-Q3MitigatedAnnual report
「Selling, general and administrative expenses decreased 11.2% year on year, due to efforts to control general and administrative expenses and reduce fixed costs through store closures.」
Selling, general and administrative expenses were reduced 11.2% year on year through efforts to control general and administrative expenses and reduce fixed costs through store closures. - FY2024-Q2MitigatedAnnual report
「Selling, general and administrative expenses decreased 7.3% year on year, due to efforts to control general and administrative expenses and reduce fixed costs through store closures.」
Selling, general and administrative expenses were reduced 7.3% year on year through efforts to control general and administrative expenses and reduce fixed costs through store closures. - FY2024-Q1MitigatedAnnual report
「Selling, general and administrative expenses decreased 8.1% year on year, due to efforts to control general and administrative expenses.」
Selling, general and administrative expenses were reduced 8.1% year on year through efforts to control general and administrative expenses, and efforts to address rising costs are continuing. - FY2023-Q1MitigatedAnnual report
「Control of general and administrative expenses resulted in selling, general and administrative expenses declining 1.7% from the same quarter of the previous year.」
Control of general and administrative expenses resulted in selling, general and administrative expenses declining 1.7% year on year, and efforts to address rising costs continued. - FY2022-Q3MitigatedAnnual report
「Last year, the Company refrained from advertising activities to promote store visits to help prevent the spread of COVID-19, resulting in higher selling expenses during the cumulative third quarter. However, the decrease in the number of stores and control of general and administrative expenses resulted in selling, general and administrative expenses declining 9.3% from the same quarter of the previous year.」
Although selling expenses increased year on year, the decrease in the number of stores and control of general and administrative expenses resulted in total selling, general and administrative expenses declining 9.3% year on year. - FY2022-Q2MitigatedAnnual report
「Last year, the Company refrained from advertising activities to promote store visits to help prevent the spread of COVID-19, resulting in higher selling expenses during the cumulative second quarter. However, the decrease in the number of stores and control of general and administrative expenses resulted in selling, general and administrative expenses declining 8.7% from the same quarter of the previous year.」
Although selling expenses increased year on year, the decrease in the number of stores and control of general and administrative expenses reduced selling, general and administrative expenses by 8.7%. - FY2022-Q1MitigatedAnnual report
「Last year, the Company refrained from advertising activities to promote store visits to help prevent the spread of COVID-19, resulting in a slight increase in selling expenses during the cumulative first quarter. However, the decrease in the number of stores and other factors resulted in selling, general and administrative expenses declining 8.1% from the same quarter of the previous year.」
Although selling expenses increased slightly year on year, selling, general and administrative expenses declined 8.1% year on year due to the decrease in the number of stores and other factors. - FY2021MitigatedAnnual report
「The Company implemented thorough cost controls, including substantial reductions in advertising expenses, personnel expenses through work-shift adjustments associated with shorter operating hours while retaining employees, and store rent reductions negotiated with landlords. As a result, selling, general and administrative expenses declined 19.9% year on year.」
Cost controls covering advertising expenses, personnel expenses and store rents reduced selling, general and administrative expenses by 19.9% year on year. - FY2021-Q3MitigatedAnnual report
「In addition to the decrease in the number of stores, substantial reductions in advertising expenses and personnel expenses through work-shift adjustments associated with shorter operating hours resulted in selling, general and administrative expenses declining 21.3% from the same quarter of the previous year.」
The decrease in the number of stores, reductions in advertising expenses and work-shift adjustments associated with shorter operating hours reduced selling, general and administrative expenses by 21.3% year on year. - FY2021-Q2MitigatedAnnual report
「In addition to the decrease in the number of stores, substantial reductions in advertising expenses and personnel expenses through work-shift adjustments associated with shorter operating hours resulted in selling, general and administrative expenses declining 22.6% from the same quarter of the previous year.」
The decrease in the number of stores, reductions in advertising expenses and work-shift adjustments associated with shorter operating hours reduced selling, general and administrative expenses by 22.6% from the same quarter of the previous year. - FY2021-Q1MitigatedAnnual report
「In terms of expenses, selling expenses were below the previous year, mainly because the company reduced sales promotion expenses after refraining from using flyers to attract store visits in an effort to prevent the spread of COVID-19, in addition to the decline in the number of stores. Selling, general and administrative expenses declined 24.6% year on year.」
The decrease in the number of stores and restraint in flyer promotions resulted in selling, general and administrative expenses declining 24.6% year on year. - FY2020MitigatedAnnual report
「In addition to the decrease in the number of stores, control of expenses, mainly selling expenses, resulted in selling, general and administrative expenses declining 9.4% year on year.」
The decrease in the number of stores and control of selling expenses reduced selling, general and administrative expenses by 9.4% year on year. - FY2020-Q3MitigatedAnnual report
「In addition to the decrease in the number of stores, control of expenses, mainly selling expenses, resulted in selling, general and administrative expenses declining 8.5% from the same quarter of the previous year.」
The decrease in the number of stores and control of expenses, mainly selling expenses, resulted in an 8.5% year-on-year reduction in selling, general and administrative expenses. - FY2020-Q2MitigatedAnnual report
「In addition to the decrease in the number of stores, control of expenses, mainly selling expenses, resulted in selling, general and administrative expenses declining 7.7% from the same quarter of the previous year.」
The decrease in the number of stores and control of expenses, mainly selling expenses, reduced selling, general and administrative expenses by 7.7% from the same quarter of the previous year. - FY2020-Q1MitigatedAnnual report
「In addition to the decrease in the number of stores, control of expenses, mainly selling expenses, resulted in selling, general and administrative expenses declining 8.3% from the same quarter of the previous year.」
The decrease in the number of stores and control of selling expenses reduced selling, general and administrative expenses by 8.3% year on year. - FY2019MitigatedAnnual report
「Selling, general and administrative expenses declined by ¥937 million from the previous fiscal year to ¥14,811 million, as the Company worked particularly to reduce them from the third quarter onward in response to weak sales.」
In response to the excess of selling expenses and other costs, the Company reduced selling, general and administrative expenses by ¥937 million year on year through cost reductions from the third quarter onward. - FY2019-Q3RestatedAnnual report
「The Company sought to significantly reduce general and administrative expenses, mainly selling expenses such as advertising, utilities and distribution costs.」
The Company continues to significantly reduce general and administrative expenses, mainly selling expenses such as advertising, utilities and distribution costs. - FY2019-Q2MitigatedAnnual report
「The Company sought to significantly reduce general and administrative expenses, mainly selling expenses such as advertising, utilities and distribution costs.」
The Company sought to significantly reduce general and administrative expenses, mainly selling expenses such as advertising, utilities and distribution costs. - FY2019-Q1MitigatedAnnual report
「The Company sought to reduce general and administrative expenses, mainly selling and distribution expenses.」
The Company described measures to reduce general and administrative expenses, mainly selling and distribution expenses, indicating efforts to control costs. - FY2018-Q1RestatedAnnual report
「Total expenses were broadly in line with plan and were almost unchanged from the same quarter of the previous year.」
Expenses were almost unchanged from the same quarter of the previous year and remained broadly in line with plan. - FY2017MitigatedAnnual report
「Although the closure of unprofitable stores reduced costs, higher selling expenses, mainly advertising expenses, resulted in total expenses declining 0.3% year on year.」
Although selling expenses, mainly advertising expenses, remained elevated, total expenses declined 0.3% year on year. - FY2017-Q3MitigatedAnnual report
「In terms of expenses, the company benefited from cost savings through the closure of unprofitable stores. However, increases in selling expenses, mainly advertising and promotion expenses, resulted in expenses being approximately unchanged year on year and tracking in line with the plan.」
Selling expenses, mainly advertising expenses, exceeded plan, resulting in total expenses moving to a level broadly in line with plan. - FY2017-Q2MaterialisedAnnual report
「Although the closure of unprofitable stores reduced costs, higher selling expenses, mainly advertising expenses, caused total expenses to exceed plan, leaving them almost unchanged from the same period of the previous year.」
Selling expenses, mainly advertising expenses, exceeded plan by more than the savings from closing unprofitable stores.