Improving Online Site Convenience
First written in FY2019. 10 of 13 entries say "Advanced", first in FY2020. Latest entry: 2026-08-03.
The whole theme swung hardest in 2021: 2 of 11 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- 2026-08-03AdvancedEarnings presentation materials
「Developing a feature page in the app timed with the product presentation」
Specified a measure linking the product presentation with an in-app feature page to drive customers from digital channels to stores. - FY2026AdvancedAnnual report
「In sales, in addition to its existing social media marketing, the Company implemented active promotions including smartphone app development and television commercials, promoting improved brand awareness.」
The Company gave concrete form to its online measures through smartphone app development and advanced customer touchpoints and sales promotions combining television commercials and social media. - FY2026-H1AdvancedAnnual report
「In sales, the Company newly launched an “official app” and established an environment enabling product searches and timely information distribution.」
The Company gave concrete form to its online measures by launching an official app, providing product search and timely information distribution functions. - FY2025AdvancedAnnual report
「In sales promotion, we held small-scale exhibitions focused on specific themes and worked to develop hit products by linking information dissemination with merchandise displays and e-commerce.」
The Company has given concrete form to its policy of improving the convenience of the online site alone as sales measures linking the sales floor, information distribution and e-commerce. - FY2024RestatedAnnual report
「The Company will support the sustainable growth of franchise stores through renovations of existing stores, scrap-and-build projects, customer referrals to stores using e-commerce, and various recognition programs.」
The Company continues measures linking its online operations with stores, including customer referrals to stores through e-commerce. - FY2023AdvancedAnnual report
「In sales, we increased customer traffic by enhancing the service allowing customers to pick up EC orders at stores, expanding product presentations for the media and influencers, and strengthening customer touchpoints originating on social media.」
The Company has enhanced its e-commerce order and in-store pickup services and continues to expand measures linking its online operations with stores. - FY2023-Q1RestatedAnnual report
「The Company also began inventory-free sales limited to in-store pickup for e-commerce orders, alleviating customer inconvenience caused by limited store space.」
The Company continues to offer inventory-free sales through e-commerce orders and in-store pickup, addressing constraints on store display space. - FY2022AdvancedAnnual report
「In sales, the Company sought to strengthen coordination between e-commerce and physical stores. Beginning with the launch of camping gear, it started sales limited to “e-commerce order, in-store pickup” and promoted customer referrals to franchise stores.」
The Company gave concrete form to improving online-site convenience through omnichannel measures involving e-commerce orders and in-store pickup, as well as customer referrals to franchise stores. - FY2022-Q3AdvancedAnnual report
「In addition, as part of integrating online and offline channels, we launched a new online sales channel limited to in-store pickup, took on inventory-free sales to overcome the limits of saturated in-store display space, and strengthened our support structure for franchisee operations.」
The Company established a new online sales channel limited to in-store pickup and began offering sales without holding inventory at stores. - FY2021AdvancedAnnual report
「The Company actively promoted digitalization by encouraging telework (working from home), using web conferences and, as events such as trade shows were suspended, creating new web-based content for distributing information on new products.」
The Company expanded digital measures, including online information distribution and software investment, into its sales and marketing activities during the infectious disease outbreak. - FY2021-Q2AdvancedAnnual report
「Cash used in investing activities was ¥2,065 million, an increase of ¥957 million year on year. This was mainly due to ¥1,845 million in payments for the acquisition of property, plant and equipment associated with new store openings and other projects, and ¥222 million in payments for the acquisition of intangible assets associated with the development of the e-commerce site and other projects, partly offset by ¥225 million in proceeds from the recovery of security deposits.」
The Company spent ¥222 million on the acquisition of intangible fixed assets related to the development of e-commerce sites and other initiatives, continuing its investment in online measures. - FY2020AdvancedAnnual report
「Launch of a new omnichannel, Click&Collect-style online store」
The Company gave concrete form to its existing investment policy of improving online-site convenience by launching a new Click&Collect-style online store. - FY2019First statedAnnual report
「Capital expenditures during the fiscal year under review totaled ¥1,432 million, comprising ¥1,356 million for the construction of company-operated stores and other projects, and ¥76 million for improving the convenience of the online site and developing software.」
Improving the convenience of the online site was identified for the first time as a capital investment area, together with software development.