Creation of a new franchise package to serve as the fourth pillar

「Going forward, we will continue rolling out successful models and refining new formats to promote the development of highly profitable store models.」

「We will develop a robust model capable of consistently generating monthly sales of at least ¥6 million. In the izakaya business, we will shift from general-purpose izakayas to popular specialty izakayas.」

「We are proceeding with new openings centered on Yakitori Eenen and Hakken Sakaba, which opened in the previous fiscal year, targeting younger customers, particularly Generation Z. During the interim accounting period, we opened 4 new locations: Yakitori Eenen Nishihonmachi (Osaka Prefecture), Yakitori Eenen Shinsaibashi Europe-dori (Osaka Prefecture), Hakken Sakaba Okayama Nishikimachi (Okayama Prefecture), and Gyoza Shokudo Maruken Hankyu Ibarakishi Station South Exit (Osaka Prefecture).」

「We will promote new openings and format changes, centered on Yakitori Eenen and Hakken Sakaba.」

「In May, we opened 大阪やきそばセンター西中島店 (Osaka); in July, やきとりええねん西九条店 (Osaka); and in September, やきとりええねん谷町四丁目店 (Osaka). To accelerate format changes at existing stores, 八剣伝豪徳寺駅前店 (Tokyo), 八剣伝大町東店 (Hiroshima) and 酔虎伝大元店 were converted to ハッケン酒場; 餃子食堂マルケン与野駅前店 (Saitama) and 餃子食堂マルケン武庫之荘店 (Hyogo) were converted to 大衆餃子酒場ニューマルケン; and 餃子食堂マルケン天七店 (Osaka) was converted to やきとりええねん.」

「③ Creation of new franchise packages: We developed New Toriya, a new-style yakitori restaurant based on a new format model; Hajime, a renewal model for an existing format and a hybrid izakaya; and the ramen izakaya Men to Oto to Gyoza HAJIME, aimed at establishing a new dining experience.」

「Furthermore, on 13 October 2023, we joined forces with Takahiro Matsumura, Representative Director of UNCHI株式会社, combining our expertise in gyoza and alcoholic beverages with the world of harmony between ramen and music created by Mr. Matsumura to develop the ramen izakaya Men to Oto to Gyoza HAJIME, with the aim of establishing a new dining experience. We will develop a new market.」

「As a new format model, we developed a new style of yakitori restaurant, New Toriya, known for using takeaway expertise developed during the COVID-19 pandemic and grilling dishes dynamically over charcoal in front of the restaurant. We also developed Hajime, a hybrid izakaya, as a renewal model for an existing format.」

「As part of initiatives to develop future franchise packages, we will develop a new yakitori format, revamp the brands of our principal formats, Hakkenden and Gyoza Shokudo Maruken, and prepare to open new locations from the fiscal year ending March 2025 onward.」

「We will work to establish the business of Gyoza Shokudo Maruken, a new format launched in 2019 that does not depend solely on alcoholic beverages. To establish its earnings model, we will focus on refining our house-made dumplings and promoting the brand, strengthen sales inside and outside the stores, and promote the addition of fresh dumpling retail outlets as an approach to the prepared-food market.」

「In addition to a wide range of dumpling dishes, this format offers a menu centered on Chinese cuisine to meet demand for meals, attracting many customers seeking a meal. We will launch a dedicated website to further raise awareness of the format. We will also pursue business expansion with a view to franchise development.」

「We focused on strengthening the new Gyoza Shokudo Maruken format and, during the third quarter, changed the format of 5 company-operated stores from existing formats and opened 1 new store at a franchise location.」

「We packaged the 3 new formats developed through the previous medium-term management plan, covering the 3-year period from 1 April 2016 to 31 March 2019, as new franchise packages: Hakken Sakaba, Yakisoba Center and Gyoza Shokudo Maruken.」

「Under the new store opening initiative, we opened 5 Hakken Sakaba stores, 1 Yakisoba Center store, 1 Gyoza Shokudo Maruken store and 1 store in Torazu, a new format developed during the fiscal year, for a total of 8 new stores, to develop them into the fourth core format.」

「Under the new store opening initiative, we opened 3 Hakken Sakaba stores, 1 Yakisoba Center store and 1 Gyoza Shokudo Maruken store, for a total of 5 new stores, to develop them into the fourth core format.」

「Under the new store opening initiative, we opened 2 Yakisoba Center stores and 3 Gyoza Shokudo Maruken stores to develop them into the fourth core format.」

「Under the new store opening initiative, we will develop Yakisoba Center and Gyoza Shokudo Maruken into the fourth core format.」

「As part of our efforts to expand the scale of the business by establishing new formats, we opened Gyoza Shokudo Maruken in Chuo-ku, Osaka, offering dumplings made in-house daily from carefully selected domestic ingredients at reasonable prices.」

「As part of our efforts to expand the scale of the business by establishing new formats, we opened Yakisoba Center, a new type of restaurant specializing in yakisoba where meals and alcoholic beverages coexist, in Sumiyoshi-ku, Osaka, and Owariasahi, Aichi. We also opened Gyoza Shokudo Maruken in Nishinomiya, Hyogo, offering dumplings made in-house daily from carefully selected domestic ingredients at reasonable prices.」

「We will improve the profitability of new formats, including Yakisoba Center and Gyoza Shokudo Maruken, and present them to franchise owners as additional formats or propose format changes.」

「Further improving franchisee satisfaction through the creation of a new franchise package」

「Creating a new franchise package as the fourth core business, following Suikoden, Hakkenden and Iseshinden」