Development and Renewal of the Next-Generation Hakken-den Restaurant Format

「During the fiscal year, we focused on converting stores to ハッケン酒場, our core growth format, and converted 19 stores in total, including both company-operated and franchised stores.」

「We are accelerating the conversion to Hakken Sakaba, a format benefiting from low-investment refurbishments and their effects. In the first half, we converted and refurbished 10 outlets」

「At existing stores, primarily ハッケン酒場, we converted and renovated 11 stores. Together with an increase in younger customers in addition to our traditional customer base, this resulted in average sales after the initiatives remaining at 120% or more of the prior-year level.」

「To promote format changes at existing stores, Hakkenden Gotokuji Station Front in Tokyo, Hakkenden Omachi-higashi in Hiroshima and Suikoden Daigen were changed to “Hakken Sakaba”; Gyoza Shokudo Maruken Yono Station Front in Saitama and Gyoza Shokudo Maruken Mukonoso in Hyogo were changed to “Taishu Gyoza Sakaba New Maruken”; and Gyoza Shokudo Maruken Tenshichi in Osaka was changed to “Yakitori Eenen.”」

「As a new business format model, we developed “New Toriya,” a new style of yakitori restaurant characterized by dynamically grilling chicken over charcoal in front of the store, drawing on takeaway expertise developed during the COVID-19 pandemic.」

「As part of the autumn 2022 menu revision, we recorded an increase in average customer spending by revising menu prices through sales initiatives including the launch of “high-quality menu item sales.”」

「With the September 2022 八剣伝 menu revision, we began selling “high-quality menu items” and introduced 八から鍋, a new signature dish of 八剣伝, and high-quality domestic salmon, 信州サーモン.」

「The company launched the Hakkenden Rebuilding Project in the previous fiscal year and began selling all yakitori items for ¥100 before tax when it revised the menu in March 2022. While fully promoting Hakkenden’s signature charcoal-grilled menu items, it is working to enhance the value of the format by promoting the addition of Machi no Yakitori-ya-san outlets as an approach to the prepared-meals market.」

「To rebuild the brand of Hakkenden, our main business format, we advanced 3 phases: 1. measures to improve QSCA, 2. yakitori price revisions and 3. the introduction of high-quality menu items. In addition to encouraging existing customers to return and attracting new customers, we will promote the addition of “Machi no Yakitori-yasan” outlets as an approach to the prepared-meals market.」

「We carried out format changes and renovations at 20 stores in total, including format changes at 3 stores to Hakken Sakaba, 3 to Gyoza Shokudo Maruken and 2 to Yakisoba Center.」

「To promote format changes centered on Hakken Sakaba under “improving existing stores,” the company changed the formats of 9 stores in total: 3 Hakken Sakaba stores, 3 Gyoza Shokudo Maruken stores, 2 Yakisoba Center stores, and 1 GOTTO Sakaba store. It also renovated 7 stores through concept renewal from Hakkenden to Hakken Sakaba, 3 existing stores through refresh renovations, and 1 other store through concept renewal, for a total of 11 renovated stores.」

「Under “improving existing stores,” we carried out format changes at 9 stores in total: 3 stores to Hakken Sakaba, 3 to Gyoza Shokudo Maruken, 2 to Yakisoba Center and 1 to GOTTO Sakaba. We also renovated 10 stores in total, including concept-renewal renovations at 7 stores changing from Hakkenden to Hakken Sakaba and refresh renovations at 3 existing stores.」

「Under “improving existing stores,” we carried out format changes at 4 stores to promote the transition centered on Hakken Sakaba.」

「Under “improving existing stores,” we will promote format changes centered on “Hakken Sakaba.”」

「As part of “improvements and reforms aimed at revitalizing existing stores,” the company sought to open stores suited to the customer base at each location, opening Kushiyaki Sakaba Kokoro Hakkenden in Yodogawa-ku, Osaka, specializing in carefully sourced fresh chicken, and Sumibi Yakitori Hakken Sakaba in Kobe, Hyogo Prefecture, and Tsurumi-ku, Osaka, specializing in “tare-kawa,” aged chicken skin grilled with sauce.」

「Opened “Kokoro Hakkenden” in Saitama City, Saitama Prefecture, emphasizing fresh chicken and carefully selected production areas.」

「As part of “expanding the business scale,” we reopened 3 additional stores as “Kushi-yaki Sakaba Kokoro Hakkenden” and opened “Katsu-gawa Sakana Ryori Matsusato” and “Taishu Sakaba Tengo” in Osaka.」

「We reopened the Kyoto Yamashina store as “Kushi-yaki Sakaba Kokoro Hakkenden,” a business format that evolved “Sumibi-yaki Hakkenden” into the next-generation Hakkenden, with an emphasis on ingredient freshness and serving delicious food at affordable prices.」