Komori
Himaraya (7514) · InitiativeAdvanced

Developing a Membership Program and Building Customer Loyalty

First written in FY2021. 2 of 3 entries say "Advanced", first in FY2022. Latest entry: FY2023.

3entries
3years
0from disclosures
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How it moved
ProgressHeldSoftenedWorseFirst statedFY2021AdvancedFY2022 – FY20232021: 120212022: 120222023: 12023
Same theme, other companies
Customer acquisition and store visits driven by promotional campaigns and membership initiativesA theme 75 companies write about · 0 as a headwind · 86 as a tailwind

The whole theme swung hardest in 2020: 4 of 45 companies on the "Worse" side.

35 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 75 companies compared. The sentences above are computed from all 75.
Full recordFilings, disclosures and news, newest first
  1. FY2023AdvancedAnnual report

    「We are also prioritizing and focusing on measures to strengthen our digital operations and expand the e-commerce business, beginning with the release of the Himalaya App and our proprietary “Himalaya Points” loyalty program.」

    Measures to integrate stores and e-commerce and build customer loyalty progressed to the implementation stage through the release of the Himalaya App and the proprietary loyalty program.
  2. FY2022AdvancedAnnual report

    「We will also promote the development of a membership program and customer loyalty, enhancing the value of being a Himalaya fan. In spring 2023, we plan to release the “Himalaya Members App” (tentative name) to promote seamless integration between stores and e-commerce and improve customers’ purchasing experience.」

    Customer loyalty through membership took concrete form in a plan to release an app linking stores and e-commerce in spring 2023.
  3. FY2021First statedAnnual report

    「We will also promote the development of a membership program and customer loyalty, enhancing the value of being a Himalaya fan.」

    The company described for the first time the development of a membership program and customer loyalty initiatives to turn customers into fans.
Moved together

"Revitalizing Existing Stores and Improving Underperforming Locations" moved the same way as this thread, in the same document, in 2 of its 3 moves.

222222★123456
  1. ★This thread
  2. 1Revitalizing Existing Stores and Improving Underperforming Locations2×
  3. 2A Store Network of 156 Locations Nationwide with 277,854 Square Meters of Selling Space2×
  4. 3Decline in the equity ratio2×
  5. 4Diversifying Funding Sources and Reducing Reliance on Interest-Bearing Debt2×
  6. 5Developing Systems to Reduce Store Workloads and Improve Operations2×
  7. 6Using Retained Earnings for Growth Investments, Including Human Capital and Capital Expenditure2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
Himaraya's next results are scheduled for 2026-10-15. Read the earnings preview
News
No news is linked to this thread yet. When an article touches it, it will appear here by date.