Development of Original Products by the Food Product Development Department

「We further strengthened our regular sales events by improving preparation, planning, and the quality of in-store displays, while promoting the development of strong individual products in prepared foods by enhancing product appeal and the speed of product introductions and discontinuations.」

「Under our product strategy, we advanced the development of original products and sold products using ingredients sourced in Hokkaido. In the second half, we will focus on improving our flagship “Honki!” series and developing new products to further differentiate them.」

「Within “Topvalu,” “Best Price” performed strongly, with sales at 112.8% of the previous fiscal year.」

「Regarding “strengthening original products,” one of our highest-priority initiatives, we began selling “AEON Hokkaido Honki! Loin Tonkatsu,” part of the “Honki!” series developed to pursue taste without freezing the product even once, in August this year. We also expanded new products, reduced prices and implemented volume-increase campaigns for AEON’s private brand “Topvalu,” which marked its 50th anniversary since launch. Sales were 105.2% of the corresponding period of the previous year.」

「Regarding “strengthening original products,” one of our highest-priority initiatives, we strengthened sales of new AEON private-brand “Topvalu” products targeted at Millennials and Generation Z, whose consumption is influenced by trend-setting products, as well as products that were repriced downward amid continuing inflation. Sales were 106.0% of the corresponding period of the previous year. We also made active use of AEON Ishikari PC (process center), and sales of products manufactured at the center were 107.5% of the corresponding period of the previous year.」

「We focused on developing and selling differentiated products unique to the Company. In food products, “AEON Hokkaido Honki! Zangi,” launched in June, became a major hit with sales exceeding ¥300 million. From January, we also began selling “AEON Hokkaido Honki! Nikujaga,” and developed and renovated approximately 760 original products.」

「We focused on selling differentiated products unique to the Company, developing and renovating approximately 690 original food products, including “Hokkaido Famous Hotel-supervised Chilled Ready Meals.”」

「We developed and renovated approximately 360 original products unique to the Company, including “AEON Hokkaido Honki! Zangi” and “Karinto Like Mitarashi Dango.”」

「We developed and renovated approximately 220 original products unique to the Company.」

「As part of our product initiatives, we developed approximately 680 original food products, contributing to higher sales.」

「In its food business initiatives, the company developed approximately 420 proprietary products, including through the use of the AEON Ishikari production center (PC), and worked to improve product assortment at each store by expanding outpack supply. Delicatessen sales were particularly strong, reaching 106.0% of the year-earlier level at existing stores.」

「The company developed approximately 260 proprietary products using the AEON Ishikari production center (PC) and worked to improve product assortment at each store by expanding outpack supply. Delicatessen sales were particularly strong, reaching 109.0% of the year-earlier level at existing stores.」

「In product development, we developed approximately 1,250 original products during the fiscal year, contributing to higher sales.」

「As part of our product development initiatives, we developed approximately 1,000 original products, including osechi and Christmas cakes, during the cumulative third-quarter period, contributing to higher sales.」

「As part of our product initiatives, the Food Product Development Department took the lead in sourcing and product development, developing approximately 800 items during the cumulative second-quarter period, including original products unique to the Company such as “Handmade Pogi Kimchi” and “SAPPORO Gyoza Factory Large Meat Dumplings,” contributing to higher sales.」

「As part of our product initiatives, the Food Product Development Department took the lead in sourcing and product development, developing local products as well as original products using Hokkaido-sourced ingredients, thereby contributing to higher sales.」

「As part of our product initiatives, the Food Product Development Department worked on sourcing and product development, developing approximately 760 regional products using Hokkaido-sourced ingredients during the fiscal year and contributing approximately ¥4 billion in additional sales.」

「The company developed approximately 250 regional products, including “Grilled and Flaked Hokke” and “Donan Red Croquette,” during the third-quarter accounting period and approximately 650 products cumulatively, contributing to sales growth.」

「The company held 5 domestic fairs in total during the first half, and performed well by offering regional products that allowed customers to enjoy a travel-like experience at home.」

「Regarding its product initiatives, the company focused on developing highly competitive original products through its Food Product Development Department. Specifically, it sold products including “Donan Red Specialty Shumai,” made with Donan Red Pork known for its rich savory fat, and “Quail Egg Pudding,” made with safe and secure quail eggs from Muroran Uzura-en, where the birds are raised without medication.」