Store Synergies from High-Value-Added Products and the Vistaprint Brand

「For the DIY craft kit Rolife (formerly Tsukurundesu), we worked to raise awareness and strengthen brand recognition by introducing new products and providing ongoing information. The Tsukurundesu business performed well, as it was able to capture inbound demand at mass retailers with which it had newly begun doing business.」

「The Tsukurundesu business performed well because it was able to capture inbound demand at mass retailers with which it had newly begun trading.」

「In September 2024, Palette Plaza's company-operated stores recorded in-store sales of 108% of the year-earlier level, indicating a recovery in sales. Sales of disposable cameras and instant film cameras were particularly strong, while the new acrylic stands also got off to a strong start.」

「For the Tsukurundesu® DIY craft kit, we will continue working to expand sales channels beyond the current bookstore-dependent channel to include consumer electronics retailers, home-improvement stores and other outlets.」

「In the imaging business, we held a photo-goods event at Palette Plaza for pet lovers. Through this event, we worked to promote sales of high-quality products that provide substantial value to customers.」

「As a way to create more touchpoints with new customers, we established a dedicated pop-up store department and put in place a structure capable of handling everything from selecting venues to operations. We worked to raise awareness of Tsukurundesu® and strengthen brand recognition.」

「As a way to create more touchpoints with new customers, we established a dedicated pop-up store department and put in place a structure capable of handling everything from selecting venues to operations. We worked to raise awareness of Tsukurundesu® and strengthen brand recognition.」

「As a way to create more touchpoints with new customers, we established a dedicated pop-up store department and put in place a structure capable of handling everything from selecting venues to operations. We worked to raise awareness of Tsukurundesu® and strengthen brand recognition.」

「As a way to create more touchpoints with new customers, we established a dedicated pop-up store department and put in place a structure capable of handling everything from selecting venues to operations. We worked to raise awareness of Tsukurundesu® and strengthen brand recognition.」

「For the Tsukurundesu® DIY craft kit, we worked to raise awareness and brand recognition through the introduction of new products such as the Working Vehicles series and continuous information dissemination.」

「For the Tsukurundesu® DIY craft kit, we worked to raise awareness and brand recognition through the introduction of new products such as the Working Vehicles series and continuous information dissemination.」

「To offset the decline in in-store sales at franchise stores, we opened pop-up stores for the Tsukurundesu® DIY craft kits in major stations operated by railway companies in the Tokyo metropolitan area, generating a response that exceeded expectations.」

「Tsukurundesu®, a DIY craft kit that allows anyone to enjoy handmade crafts, was expanded with a 3D wooden puzzle reproducing the newly rebuilt National Stadium, developed under the supervision of the Japan National Stadium. The lineup was also expanded with products such as Pocket Bugs®, a 3D wooden puzzle model with an insect encyclopedia, launched as a limited collaboration model with a major bookstore chain. Through these measures, ongoing information dissemination on the brand's official website and interactive initiatives allowing customers to enjoy the process of building puzzles together, we worked to raise awareness and recognition of Tsukurundesu® as the leading DIY craft kit brand.」

「The Tsukurundesu® DIY craft kit, which allows anyone to enjoy making handmade items, expanded its lineup with products including Pocket Bugs®, an insect-guidebook 3D wooden puzzle launched as an exclusive collaboration model with a major bookstore chain. Through initiatives including ongoing communication on the brand's official website and interactive programs that let customers enjoy the process of making puzzles together, the Group worked to increase awareness and establish Tsukurundesu® as synonymous with DIY craft kits. The increase in time spent at home due to the prolonged COVID-19 pandemic also provided support, and cumulative shipments across the series reached 880,000 units, compared with 370,000 units at the end of the previous consolidated fiscal year.」

「We will further advance our collaboration and alliance strategy, including by strengthening efforts toward joint product development with external companies such as senior-care facilities under the supervision of Professor Ryuta Kawashima of Tohoku University's Institute of Development, Aging and Cancer. By enhancing the brand strength of the series, we will accelerate its growth as a core source of earnings following the mobile and printing businesses.」

「Tsukurundesu®, a DIY craft kit that allows anyone to enjoy handmade crafts, continued to perform well, helped by the expanded lineup and other measures. Cumulative shipments for the series since its launch in autumn 2018 reached 630,000 units.」

「As more people spent time at home, the Tsukurundesu® DIY craft kit series, which allows anyone to enjoy making handmade items, benefited from being an activity that made that time more meaningful, as well as from the expansion of its lineup. Cumulative shipments since its launch in autumn 2018 exceeded 490,000 units.」

「Total shipments for the series exceeded 370,000 units. We will continue merchandising and product development to further expand the series and make the Tsukurundesu® brand a new core source of earnings for the company.」

「Tsukurundesu®, a DIY craft kit that allows anyone to enjoy handmade crafts, continued to perform well, supported in part by Christmas demand. Since its launch in autumn 2018, total shipments for the series have exceeded 250,000 units. We will continue to further strengthen branding and product development to make the Tsukurundesu® brand a new core source of earnings for the company.」

「For the Tsukurundesu® papercraft series, launched in autumn 2018, 42 corporate wholesale customers and 258 stores were carrying the products approximately one year after launch, and total shipments for the series exceeded 200,000 units. We will further strengthen merchandising and product development to make the Tsukurundesu® brand a new core source of earnings for the company.」

「As the number of stores carrying the Tsukurundesu DIY craft kit series increased through collaborations with other companies, total shipments for the series exceeded 170,000 units within 10 months of its launch. Going forward, we will work to further expand the number of stores carrying the products and broaden the product lineup.」

「We have expanded services such as the Anything Dubbing Service and the Original Goods Store through collaborations with other companies. In addition, from autumn 2018, we entered into an exclusive distribution agreement and began selling Robotime's DIY kits, which are popular overseas, including miniature houses and 3D wooden puzzles, as the first products in the Tsukurundesu series. Robotime is headquartered in Suzhou, China.」

「Both the Design T-shirt, which can be made from a single item and has been offered since the first quarter, and the Anything Dubbing Service recorded order results above the previous year,」

「Alongside the development of new products and services pursued since the end of the previous fiscal year, the Group's newly established large-scale in-house plant began operations to support the full-scale launch of its online business, and it ran campaigns for the softcover Light Book photo books and Design T-shirts that can be made from a single item.」

「Development of new products and services, including the low-priced softcover Light Book photobook series, which features a simple design unlike anything previously available and can be produced easily, as well as Design T-shirts and Teamwear, which can be made from a single item.」

「Through the third quarter, sales of the Anything Dubbing Service had recovered to approximately the previous year's level as a result of the campaign,」

「Sales in September reached 100.9% of the year-earlier level, supported by the Anything Dubbing Service campaign and increased use of the Negative-to-Smartphone Transfer Service.」

「By running a campaign for the Anything Dubbing Service alongside the photo-printing Power-Up Sale, existing-store sales in June reached 100.5% of the year-earlier level. In addition to providing management support for owners who joined the franchise in the fourth quarter of the previous fiscal year, we will continue working to develop new products and services, including portrait photography and panel printing.」

「We also launched high-value-added services such as original T-shirts, calendars and tote bags, and sales at Photo & More stores reached ¥5.039 billion. However, this was insufficient to offset the decline in sales of existing products, and total sales at existing stores were 95% of the previous fiscal year's level.」

「The Group sought to strengthen operations following the renovation of its Photo & More stores and launched new high-value-added services, including original T-shirts, tote bags and calendars.」

「The Group sought to strengthen operations following the renovation of its Photo & More stores and launched new high-value-added services, including original T-shirts and tote bags.」

「In its print business, the Group sought to strengthen operations following the renovation of its Photo & More stores and launched original T-shirts in June ahead of the summer season.」

「We will develop high-value-added products and services, offer a lineup of new products alongside Vistaprint-branded products, and seek to improve profitability through synergies with Photo & More stores.」