Announced details
Glamping, outdoor activities, BBQ, tourism in Ise-Shima and Mie Prefecture
The July SNS campaign was described as attracting “a great many participants,” but the specific number was Not disclosed.
A limited collaboration between Ise-Shima BASE and the Orange VISON outdoor shop. Ise-Shima BASE is operated by BY THE PARK Co., Ltd., while the Orange VISON store is involved in selecting the spices and providing in-store coupons. Capital and personnel relationships: Not disclosed.
An outdoor shop located within VISON, one of Japan’s largest commercial resorts. Located in Taki, Mie Prefecture.
1480-1 Shinmei, Agocho, Shima, Mie Prefecture (Ise-Shima BASE) / Taki, Mie Prefecture (Orange VISON store)
Use of the Spice Bar is free of charge, as it is included in the price of meal-inclusive plans. The Orange VISON store coupon provides 10% off purchases of ¥5,000 or more.
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Horinishi series, Spice Bar, Glamping experience at Ise-Shima BASE |
| Counterparty | Outdoor shop, Orange VISON store |
| Counterparty overview | An outdoor shop located within VISON, one of Japan’s largest commercial resorts. Located in Taki, Mie Prefecture. |
| Relationship with the Company | A limited collaboration between Ise-Shima BASE and the Orange VISON outdoor shop. Ise-Shima BASE is operated by BY THE PARK Co., Ltd., while the Orange VISON store is involved in selecting the spices and providing in-store coupons. Capital and personnel relationships: Not disclosed. |
| Offering price | Use of the Spice Bar is free of charge, as it is included in the price of meal-inclusive plans. The Orange VISON store coupon provides 10% off purchases of ¥5,000 or more. |
| Launch date | Scheduled to launch on Tuesday, 20 October 2026 |
| Applicable area | Glamping, outdoor activities, BBQ, tourism in Ise-Shima and Mie Prefecture |
| Location | 1480-1 Shinmei, Agocho, Shima, Mie Prefecture (Ise-Shima BASE) / Taki, Mie Prefecture (Orange VISON store) |
| Usage history | The July SNS campaign was described as attracting “a great many participants,” but the specific number was Not disclosed. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Following the strong response to the SNS campaign held in July, the aim is to let people enjoy “Horinishi” not only on SNS but also as part of an actual glamping experience. The collaboration also aims to invigorate autumn and winter tourism in Mie Prefecture and Ise-Shima by leveraging the fact that both parties are based in Mie Prefecture.