Creating unique value through branding
First written in FY2019. 6 of 12 entries say "Restated". Latest entry: FY2026-H1.
1 other company's latest entry also says "Restated".
- FY2026-H1RestatedAnnual report
「At NB Processing, sales increased as the company focused on developing new businesses, including deepening its casual gift and branded sweets operations to address diverse needs beyond the formal gift market for seasonal gifts such as mid-year and year-end gifts.」
The Company reconfirmed sales growth through deeper development of its branded sweets business and expansion into casual gifts. - FY2025AdvancedAnnual report
「For the outdoor brand “STANLEY,” for which we serve as a distributor, sales continued to perform well. In addition to raising awareness through social media and pop-up stores, we expanded the lineup of the popular Vacuum Slim Quencher item.」
The Company expanded its brand-awareness initiatives from social media and pop-up stores to broadening its product lineup, and continued to achieve strong sales. - FY2025-H1AdvancedAnnual report
「At the outdoor brand STANLEY, for which the company is an authorized distributor, sales of vacuum-insulated Slim Quencher bottles remained strong. Their design and functionality were highly rated, supported by popularity on social media and increased brand awareness from pop-up stores.」
The Company reported specific progress in branding, using social media and pop-up stores to raise brand awareness and achieving strong sales for certain products. - FY2024-Q2AdvancedAnnual report
「In gifts, the company reopened a store for the branded sweets "OIMO MERCI (ＯＩＭＯ ＭＥＲＣＩ)" at Hankyu Department Store Umeda Main Store in September and also opened a store at Hakata Hankyu in Kyushu to raise brand awareness.」
The Company has expanded OIMO MERCI's brand awareness and sales footprint by reopening at existing locations and opening a new location at Hakata Hankyu. - FY2024-Q1AdvancedAnnual report
「In addition to the permanent "T.D.Early" store at Daimaru Tokyo, which opened in October 2021, the Company has operated the sweet potato-based "OIMO MERCI" brand since February 2023. During the first quarter, it operated temporary stores at Daimaru Tokyo, atre Ebisu, Tobu Department Store Ikebukuro Main Store, all in Tokyo, and Hankyu Department Store Umeda Main Store in Osaka, achieving strong sales.」
In addition to the existing T.D.Early brand, the Company has expanded the sales footprint for its branded sweets by operating OIMO MERCI and opening temporary stores at multiple department stores and other locations. - FY2023RestatedAnnual report
「In the gift-related business, branded sweets under the "T.D.Early" brand performed well, supported by greater awareness from media exposure and expanded sales channels, as well as demand for travel souvenirs.」
The Company reconfirmed that media exposure, expanded sales channels and demand for travel souvenirs had increased awareness of its branded sweets and driven sales growth. - FY2023-Q3RestatedAnnual report
「In gifts, sales of branded sweets such as "T.D.Early" grew alongside increased recognition from media exposure and expanded sales channels.」
The Company continued to report sales growth through greater awareness of its branded sweets from media exposure and the expansion of sales channels. - FY2020RaisedAnnual report
「The management strategy for the fiscal year ending March 2021 focused primarily on “promoting logistics reform,” “strengthening branding,” “strengthening overseas sales,” and “strengthening product development capabilities and improving product quality,”」
The wording was revised from "branding" to "strengthening branding," which was identified as a key strategy for the fiscal year ending March 2021. - FY2020-Q3RestatedAnnual report
「In addition, the business strategy for the fiscal year ending March 2020 focused on strengthening product development capabilities and improving product quality, branding, and logistics reform based on the Company's own distribution centres as a cost-reduction measure.」
The business strategy for the fiscal year ending March 2020 continued to treat branding as a standalone initiative. - FY2020-Q2RestatedAnnual report
「In addition, the business strategy for the fiscal year ending March 2020 focused on strengthening product development capabilities and improving product quality, branding, and logistics reform based on the Company's own distribution centres as a cost-reduction measure.」
The business strategy for the fiscal year ending March 2020 continued to treat branding as a standalone initiative. - FY2020-Q1RestatedAnnual report
「In addition, the business strategy for the fiscal year ending March 2020 focused on strengthening product development capabilities and improving product quality, branding, and logistics reform based on the Company's own distribution centres as a cost-reduction measure.」
The business strategy for the fiscal year ending March 2020 continued to treat branding as a standalone initiative. - FY2019First statedAnnual report
「The management strategy for the fiscal year ending March 2020 focused on “strengthening product development capabilities and improving product quality,” “branding,” and “logistics reform based on the company’s own distribution centers (cost reduction measures),”」
The FY2020 management strategy identified branding as a standalone initiative for the first time.