Increasing Awareness and Building a Fan Base through Active Use of the Web and Social Media
First written in FY2020. 3 of 6 entries say "Raised", first in FY2021. Latest entry: FY2025.
3 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「i) We will actively use fan meetings and ambassador initiatives to increase points of contact with consumers, communicate our philosophy directly, and expand sales on our own e-commerce site. This fiscal year, we held 3 fan meetings.」
Regarding fan-base building through the Company's own e-commerce site and social media, the Company disclosed the specific progress of holding 3 fan meetings during the fiscal year. - FY2024AdvancedAnnual report
「We will actively use fan meetings and ambassador initiatives to increase points of contact with consumers, communicate our philosophy directly, and expand sales on our own e-commerce site. In the first year, we held 4 fan meetings.」
Regarding fan-base building through the Company's own e-commerce site and social media, the Company disclosed the achievement of holding 4 fan meetings in the first year of the Sixth Medium-Term Management Plan, in addition to the planned initiatives. - FY2023RaisedAnnual report
「i) We will actively use fan meetings and ambassador initiatives to increase points of contact with consumers, communicate our philosophy directly, and expand sales on our own e-commerce site. ii) We will use web marketing to identify consumer needs and apply them more quickly to product development, while also developing products exclusively for our own e-commerce site. iii) We will use a dedicated Instagram account to convey the Company's brand world to consumers who identify with it and encourage purchases.」
The Company is expanding its web and social media initiatives from increasing awareness through its website and social media to expanding sales through a combination of its own e-commerce site, exclusive products, dedicated Instagram account, fan meetings, and ambassador initiatives. - FY2022RaisedAnnual report
「i) We will verify and improve the effectiveness of IT marketing using an access analytics tool on the renovated website, communicate information more clearly, further strengthen trust in the 創健社 brand, and link this to business expansion. ii) We will actively use social media (Instagram and Facebook), focus on building a fan base for our Group's brands, and work to increase consumer awareness. iii) Expansion of recipes using 創健社 products」
In addition to the previous website improvements and social media initiatives, the Company is expanding the scope of its IT initiatives to include effectiveness verification through access analytics, recipe content provided by registered dietitians, and operation of an e-commerce site. - FY2021RaisedAnnual report
「i) Renewal of the brand website within the corporate website: By renewing the brand website, we will further strengthen trust in the 創健社 brand and link this to business expansion. ii) Active use of social media: We will actively use social media (Instagram and Facebook), focus on building a fan base for our Group's brands, and work to increase consumer awareness. iii) Expansion of recipes using 創健社 products: In line with consumer needs for eating at home, we will expand the recipes using 創健社 products on our website.」
In addition to the previous website renewal and social media initiatives, the Company added brand website renewal and expanded product recipes as measures, broadening the scope of its web initiatives. - FY2020First statedAnnual report
「We will actively use the web to respond quickly to changes in the environment surrounding the Company. 1) Website renewal: By renewing our website, we will help more people understand our business and link this to business expansion. 2) Active use of social media: We will actively use social media (Instagram and Facebook), focus on building a fan base for our Group's brands, and work to increase consumer awareness.」
The Company introduced measures to improve understanding of the Company, expand the business, build a fan base for branded products, and increase consumer awareness through website renewal and active use of Instagram and Facebook.