Renewed expansion of the Girolomoni brand

「Beginning in April 2023, we will strengthen sales by enhancing product value through a shift to environmentally friendly paper packaging and by introducing new products.」

「The “organic pasta,” the core Girolomoni product, will reach its 15th anniversary in Japan in spring 2022. The company launched a flour mill in summer 2019 and began operations in autumn. This enables integrated production from seed to finished product, making the completed pasta a more differentiated organic product. The company will also introduce new products and continue to offer a broader range of Girolomoni products.」

「The “organic pasta,” the core Girolomoni product, began operations at a new flour mill in autumn 2019 after its launch in summer 2019. The new plant enables integrated production from seed to finished product, making the completed pasta a more differentiated organic product. In addition, taking advantage of the professional-oriented specifications that are one of the distinguishing features of Girolomoni products, the company is actively pursuing collaborations with Italian restaurants in its home region of Yokohama that promote local production for local consumption, and will expand sales to professional customers by extending this network nationwide. The company has also begun selling organic wine from the Girolomoni Producers’ Agricultural Cooperative and will seek to offer a broader range of Girolomoni products.」

「The “organic pasta,” the core Girolomoni product, has been supported by customers for more than 10 years since its launch. Packaging renewal in Japan is also progressing smoothly following the introduction of globally standardized packaging.」

「During the consolidated fiscal year, the “Girolomoni Photo Contest,” held on the company’s website to commemorate the 10th anniversary since launch, received a large number of entries and generated a strong response. We will continue to pursue similar sales-promotion initiatives.」

「We will pursue renewed expansion of the Girolomoni series, a pioneer in Italian organic food marking its 10th anniversary since launch. With the introduction of globally standardized packaging, packaging renewal in Japan is also gradually progressing. We will emphasize the differentiation of Girolomoni products, centered on pasta, and focus on sales to professional customers by leveraging specifications favored by professionals. As part of this initiative, the Italian organic restaurant Ape in Nishiazabu, which we had previously opened, moved in August 2016 to the University of Tokyo Komaba Research Campus under the name Ape Cucina Naturale. It has been transformed into a restaurant where customers can enjoy delicious organic cuisine made with carefully selected ingredients in an open space surrounded by nature.」

「To further develop the market for the Girolomoni series, the company will strengthen sales in existing retail channels and focus on sales to professional customers, taking advantage of specifications favored by professionals.」