Expansion of Contract Article Production and Affiliate Marketing to Reduce Reliance on Advertising
First written in FY2021. 6 of 12 entries say "Restated". Latest entry: FY2026.
Interworks Confidence moved to the "Worse" side of this theme in 2024.
1 other company's latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「In recruitment support services, including outsourcing consulting, the Group worked to strengthen its organization through work sharing and other measures. However, the business was significantly affected by reduced recruitment budgets at major customers, and orders fell below expectations, resulting in sluggish performance for the service on a standalone basis.」
The filing states that orders for recruitment support and outsourcing, pursued as revenue diversification measures to supplement reliance on advertising, fell below expectations because major customers reduced their budgets. - FY2024ReframedAnnual report
「In its recruitment support services, the Group implements work sharing and personnel rotation between projects and is working to develop professional personnel for operational roles.」
The description of the Group's initiatives has broadened from measures centered on commissioned promotional services to the utilization of personnel in the post-merger recruitment support and outsourcing services businesses. - FY2024-Q1RestatedAnnual report
「The Group is currently seeking to expand revenue by focusing on commissioned promotion of game titles using channels in the gaming industry, outsourced social media management and outsourced advertising operations.」
The Group continues to provide promotion for the gaming industry, outsourced social media management and outsourced advertising operations to offset the decline in ad network revenue. - FY2023RestatedAnnual report
「To offset the decline in revenue from the ad network business, we are working to increase the number of projects for outsourced social media management and promotion support services for game companies.」
The Group continues to provide outsourced social media management and promotional support for game companies to supplement the decline in advertising revenue. - FY2023-Q3AdvancedAnnual report
「Revenue remained approximately flat year on year as the number of projects for outsourced social media management and promotion support services for game companies increased, helping to offset the decline in revenue from the ad network business.」
The number of projects involving outsourced social media management and promotional support for game companies increased, and media business revenue was maintained at almost the same level as in the same period of the previous year. - FY2023-Q2RestatedAnnual report
「To offset the decline in revenue from the ad network business, we are working to increase the number of projects for outsourced social media management and promotion support services for game companies.」
The Group continues to provide outsourced social media management and promotional support for game companies to supplement the decline in advertising revenue. - FY2023-Q1RestatedAnnual report
「To offset the decline in revenue from the ad network business, we provide outsourced social media management and promotion support services for game companies, but revenue declined year on year in the first quarter of the current consolidated cumulative period.」
The Group continues to pursue a policy of undertaking and operating outsourced social media management and promotional support for game companies to supplement the decline in advertising revenue. - FY2022RestatedAnnual report
「To offset the decline in revenue from the ad network business, we are working to increase the number of projects for outsourced social media management and promotion support services for game companies.」
The Group continues to expand projects involving outsourced social media management and promotional support for game companies to supplement its reliance on advertising revenue. - FY2022-Q3RestatedAnnual report
「To offset the decline in revenue from the ad network business, we are working to increase the number of projects for outsourced social media management and promotion support services for game companies.」
The Group continues to expand social media management services and promotional support for game companies as revenue sources to supplement the decline in advertising revenue. - FY2022-Q2AdvancedAnnual report
「We are currently seeking to increase the number of outsourced game title promotion projects by leveraging the channels in the gaming industry established through our staffing business. As inquiries from game companies increase, we are seeking to expand revenue by focusing on outsourced promotion projects in addition to operating "Lovely."」
As a response to declining ad rates, the Group is focusing on commissioned promotional services using channels in the gaming industry, and inquiries from game companies are increasing. - FY2022-Q1AdvancedAnnual report
「To offset the decline in revenue from the ad network business, we have launched promotion support services mainly for game companies and are working to increase the number of projects.」
The Group launched promotional support services as a new revenue source to supplement its reliance on advertising revenue. - FY2021First statedAnnual report
「The Group will seek to diversify its revenue sources by increasing commissioned content-production projects and affiliate revenue, reducing its reliance on income from ad network advertising.」
As a response to declining ad rates, the Group is pursuing diversification into commissioned content production and affiliate marketing.