Improving Customer Care and Brand Experience
First written in FY2016. 3 of 8 entries say "Restated". Latest entry: 2026-10-21.
2 other companies' latest entry also says "Reframed".
- FY2026AdvancedAnnual report
「The 3 pillars of business structural reform are growth investment to build the brand, identifying priority areas through an urban-area strategy, and thorough frontline support to improve the in-store experience. Through 4 priority initiatives, we aim to build a business foundation capable of achieving domestic sales of 200 thousand units at an early stage by becoming a brand chosen by more customers on an ongoing basis.」
In the Japanese market, the company announced domestic business structural reform centered on 3 pillars: brand investment, an urban-area strategy and improving the in-store experience, with the early achievement of domestic sales of 200 thousand units set as a target. - FY2020RestatedAnnual report
「Investment to give frontline staff the capacity to spend time with customers」
As a means of improving the customer experience, the company continues to identify investment in frontline staff capacity for customer service, comfortable spaces, and customer events and experiences. - FY2019ReframedAnnual report
「The first area to address is investment in distinctive products and customer experiences to further enhance brand value.」
The previous focus on strengthening bonds with customers and improving the brand experience has been incorporated into the new medium-term management policy as investment in distinctive products and customer experiences. - FY2018-Q2RestatedAnnual report
「We aim to build a brand with a special bond with its customers.」
The company has reaffirmed its direction of building a brand with a special bond with customers. - FY2018-Q1RestatedAnnual report
「We aim to build a brand with a special bond with its customers.」
The company has reaffirmed its direction of building a brand with a special bond with customers. - FY2016First statedAnnual report
「We are promoting operational reforms focused on customer care and improving customers' brand experience, with the aim of building a brand connected to customers by a special bond.」
The company has set out to strengthen the relationship between customers and the brand through reforms at the point of sale, improving the customer experience.