Strengthening Global Sales and Networks and Full-Price Sales
First written in FY2016. 4 of 9 entries say "Advanced", first in FY2020-Q2. Latest entry: FY2026.
- FY2026AdvancedAnnual report
「In the United States, more than 350 of approximately 550 dealerships have been upgraded to next-generation dealerships. We are creating environments where customers can experience the brand ethos, while strengthening customer service training and cooperation with dealers to enhance the appeal of the brand.」
More than 350 of approximately 550 U.S. dealerships have been upgraded to next-generation dealerships, concretely strengthening the sales network and brand experience. - 2026-05-12AdvancedFinancial results presentation
「2026年3月期は20店舗（うち首都圏エリア*8店舗）が竣工し計画通り進捗」
国内販売網の再構築について、新世代店舗20店舗の竣工実績を示した。 - FY2021-Q3AdvancedAnnual report
「U.S. sales reached 211 thousand units, up 1.8% year on year, supported by strong sales of newly introduced crossover SUVs such as the MAZDA CX-30, MAZDA CX-5 and MAZDA CX-9, as well as by the strengthening of the sales network and sales financing.」
In the United States, strong crossover SUV sales and the strengthening of the sales network and sales financing contributed to a 1.8% year-on-year increase in unit sales. - FY2020RestatedAnnual report
「Investment in both digital and physical experiences that convey product and brand value」
The company has specified investment in both digital and physical channels for sales, customer experience and the network as an initiative under its medium-term management plan. - FY2020-Q3RestatedAnnual report
「With the introduction of the new-generation product lineup, we will standardize vehicle names globally and consistently enhance the brand so that customers choose Mazda as a brand rather than individual products. In addition, to meet the needs and preferences of diverse customers, we will offer a range of variations for each model globally.」
The company has reiterated the global standardization of vehicle names and the rollout of diverse variants within each model as the same sales and brand initiatives as in the previous quarter. - FY2020-Q2AdvancedAnnual report
「With the introduction of the new-generation product lineup, we will standardize vehicle names globally and consistently enhance the brand so that customers choose Mazda as a brand rather than individual products. In addition, to meet the needs and preferences of diverse customers, we will offer a range of variations for each model globally.」
Alongside the introduction of the new-generation product lineup, the company identified global standardization of vehicle names and the rollout of diverse variants within each model as sales and brand initiatives. - FY2019ReframedAnnual report
「Future investment: capital expenditure plus R&D investment: 7–8% of revenue (average); sales network, customer experience, infrastructure, employees and working environment, etc.」
Under the new medium-term management policy, the previous sales initiatives centered on full-price sales and sales network reform have been reorganized as future investment in the sales network, customer experience and infrastructure. - FY2017RestatedAnnual report
「In addition to promoting full-price sales by communicating product value and strengthening measures to increase the replacement rate, we will continue to reform our sales network, including through the rollout of next-generation dealerships, to further enhance brand value.」
The company is continuing and strengthening full-price sales, measures to increase the replacement rate, and sales network reform through the rollout of next-generation dealerships. - FY2016First statedAnnual report
「With a full lineup of vehicles equipped with SKYACTIV Technology, we will strengthen sales. We will also continue to roll out and embed our full-price sales policy globally, improving customer retention by raising actual transaction prices and vehicle residual values.」
The sales initiatives include a full lineup, full-price sales, improvements in actual transaction prices and residual values, and customer retention.