Creating Unique Customer Value Across All Channels
First written in FY2016. 9 of 14 entries say "Advanced", first in FY2018. Latest entry: 2026-08-25.
0 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In November 2025, the company introduced conversational AI and an AI voice bot at its contact center to improve response quality. From March 2026, it began digitizing the "Lifenet Life Letter," which informs policyholders of their policy details, in response to their requests.」
Regarding innovation in the customer experience, the company introduced conversational AI and an AI voice bot and digitized policy notifications. - FY2024ReframedAnnual report
「By focusing on the priority area of "Tech & Services," we will further improve customer convenience in the individual insurance and group credit life insurance businesses, while enhancing productivity and seeking to improve operating expense efficiency.」
The company has reorganized its previous policy of innovating the customer experience and leveraging technology under the priority area of Tech & Services, expanding its scope to the group credit life insurance business and productivity improvement. - FY2022AdvancedAnnual report
「In service delivery, the company also advanced various initiatives relating to customer touchpoints, including introducing an AI-powered chatbot and revamping the Lifenet Life app.」
具体 measures for innovating the customer experience included introducing an AI chatbot and revamping the official app. - FY2019RestatedAnnual report
「By focusing on the new management policy's priority areas of "Innovating the Customer Experience" and "Strengthening Sales Capabilities," new business performance grew strongly and reached a record high, while European Embedded Value, a management KPI, also increased steadily toward the management target of ¥100 billion.」
The company continues its previous policy of leveraging technology and creating distinctive customer value under the new management policy's focus on "Innovating the Customer Experience." - FY2019-Q2ReframedAnnual report
「Innovating the customer experience: using digital technology to enhance and evolve every service qualitatively.」
The company has reorganized its previous policy of creating distinctive customer value and leveraging technology under the new management policy's priority area of "Innovating the Customer Experience," expanding its scope to all services. - FY2018AdvancedAnnual report
「In addition, by harnessing technology, we will focus on creating customer value unique to online life insurance while continuing to take on new challenges without being constrained by conventional wisdom in the life insurance industry.」
The company translated its distinctive customer value proposition into concrete offerings through new products and services, including cancer insurance, cancer-related lifestyle support and LINE group chats. - FY2017RestatedAnnual report
「In addition, by harnessing technology, we will focus on creating customer value unique to online life insurance while continuing to take on new challenges without being constrained by conventional wisdom in the life insurance industry.」
The company continues to pursue a policy of creating customer value unique to online life insurance through technology and new initiatives. - FY2016First statedAnnual report
「Across all channels, we aim to continuously create unique customer value that differentiates us from other life insurers.」
To avoid becoming indistinguishable from competitors, the company has indicated that it will combine the Manifesto, its unique challenges and technology.